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Getting ready for Ontario! Exclusive Canada interview with Evoplay

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Reflecting on Evoplay’s LatAm success: Exclusive interview with Vladimir Malakchi, CCO

 

As one of the industry’s most innovative gaming studios gets ready for North America, we sat down with Evoplay’s superstar CCO, Vladimir Malakchi to talk through their exciting plans for the continent, and why Ontario can be one of the industry’s most exciting new opportunities for 2022 and beyond.

With Ontario set to be one of 2022’s biggest opportunities in North America – what is Evoplay looking to bring to the table in Canada?

Canada’s gambling industry is currently developing at a faster rate than Europe’s various regulated markets, with player preferences also changing at a rapid rate. We communicate with operators who are already live in the country, and they confirm that Canadians are in search of innovation and engaging forms of entertainment, which aligns with our direction in terms of product development.

It is well known that Canadians are enthusiastic gamblers, with around 75% of all Canadians happy to give casual gaming a try as entertainment. These activities tend to be associated mainly with scratch cards and sports betting, as they tend to deliver the maximum level of anticipation and built excitement around each win. For this reason, roughly 36% of Canada’s gaming demographic prefers scratch cards, while only 22% choose casino entertainment.

This is where our pioneering portfolio comes into play, meeting the interests of a vast selection of Canadian players with our sports-themed titles and instant games. We have already prepared a superb football pack that will undoubtedly hit the spot, while our team has continued to work on eye-catching betting mechanics to fulfil the requirements of even the most seasoned bettors.

Talk us through Evoplay’s take on the Canadian slot scene – how much does it differ to the land-based heritage of the US?

At its root, the land-based scene stands at odds with the majority of markets. Canada’s iGaming industry originated from a rich culture of brick-and-mortar casinos, but its notably high-tech-oriented population has influenced the development of online gaming in the region considerably.

With Canadian players interested in cutting-edge technologies, they are more demanding of high-quality gamification, graphics, and entertainment than the average player. Since Evoplay has always been known for its innovative approach to game design in all types of games, we know where we stand with the audience and are aware of where we need to be to keep them engaged.

How do you see Evoplay’s extensive experience entertaining players in Europe and LatAm adapting to the Canadian market?

We always align with data when entering any new market, following the same protocol with Canada as we would going live in any other region. We are aware of its most common trends, though a deeper insight into players’ preferences will only be possible through partnering with operators that serve the Canadian market. Such insight will allow us to see a clearer picture of how we can adapt our products to make them even more attractive to Canadian audiences.

How fast do you see the Ontario market liberalising itself for players and operators? How can games studios differentiate themselves in what will be a highly competitive market?

With around 40% of the country’s population situated in the city, Ontario is a market with fantastic potential. According to the surveys, its GGR will be approximately $1.25 billion this year, with the tendency to rise to $1.84 billion in 2023 and $2.54 billion in 2026.

Like many other countries, Canada has various restrictions surrounding advertising and responsible gambling which are unlikely to be lifted anytime soon, but it still leaves a lot of capacity for industry development.

The launch of Canada’s iGaming market in April unleashed the floodgates, with many providers flapping to be one of the first to cast the line in this highly advantageous province. However, speaking from experience, less than half of them will have long-term stints in the market. In the meantime, we will continue to deliver state-of-the-art products that resonate strongly with players of all demographics.

Last but not least – vision 2024: what’s Evoplay’s plans for going live in both the US and Canada within the next two years?

Both markets arrive with their list of challenges surrounding legal issues, but we are now at the stage of active dialogue and laying the groundwork, and if one thing is for sure, it is that our products are extremely attractive to players in region.

As game developers go, we are very unique. The vast majority of providers can’t deliver the same level of quality and entertainment as us, and certainly not in the same timeframe that we are able to, which is extremely important for such a demanding demographic of player. I’m sure they’ll be a big part of our plans for many years ahead!

Canada

Scientific Games Partnership Wins 2024 Gutenberg Award for Sustainability

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Scientific Games, in partnership with Loto-Québec, Sustana Papers and Recyc-Québec, won the 2024 Gutenberg Award for sustainability at the 42nd Gala Gutenberg. The Gutenberg Awards are the Québec printing industry’s premier event, highlighting the talent, creativity and expertise of printing artisans.

The partnership’s winning entry was the Le Billet Vert (The Green Ticket) lottery instant scratch game launched by Loto-Québec in April 2024. The game was printed on 100% recycled board provided by Sustana Papers, with 100% water-based inks. Scientific Games enhanced the sustainability of the production process by packing completed games in boxes containing 60% recycled fiber and delivering them on reused European Pallet Association pallets.

The game promotes the recycling of lottery tickets, inviting players to download Recyc-Québec’s Ça va où? (Where Does It Go?) mobile app. The app teaches users to correctly sort recyclables and shows them drop-off locations for various types of household waste.

Isabelle Jean, Executive Vice-President and Chief Operating Officer of Lottery Games for Loto-Québec, said, “Since our first scratch game printed on 100% recycled paper stock debuted in 2021, our sustainability efforts have only increased. Congratulations to our team members from Loto-Québec, Scientific Games, Sustana Papers and Recyc-Québec for their vision. Together, we are reducing the environmental footprint of our games.”

The sustainable materials and game production techniques used for Le Billet Vert saved 110 mature trees, the equivalent of 326 10-minute showers, and the electrical power of 882,587 60-watt lightbulbs in one hour (Sustana Solutions eco calculator).

Marc-Andre Doyon, Vice President Canada for Scientific Games, said, “Through this collaboration, Scientific Games and our partners lead the global lottery industry in instant game sustainability. It’s truly an honor to win the Gutenberg Award for our efforts.”

Le Billet Vert is the thirteenth 100% recyclable game created for Loto-Québec since 2021 when Scientific Games and the Lottery began collaborating on a project to bring sustainable instant games to the lottery industry. Another game from this collection, Folie des plantes (Plant Madness), won the Gutenberg Award for sustainability in 2022. Other 100% recyclable Loto-Québec games produced by Scientific Games include Evasion (Escape), Code secret (Secret Code), SLINGO 10X and C’est quoi ton signe? (What’s Your Sign?).

Scientific Games is Loto-Québec’s primary instant game partner, producing the Lottery’s first instant game more than 50 years ago. The company has employed generations of Québécois professionals from their Montréal production facility, which produces instant games for Canadian and European lotteries.

With products that generate more than 70% of global instant game retail sales, Scientific Games is the world’s largest instant games creator, producer and services provider, and the primary provider to nine of the Top 10 performing instant game lotteries in the world (La Fleur’s 2024 World Lottery Almanac).

 

 

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Casino Time Elevates Social Gaming in Ontario with Launch of iGaming Website

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Casino Time, a full-service online casino for Ontario residents, proudly announces the highly anticipated launch of its iGaming website, CasinoTime.ca. Affiliated with 10 Charitable Gaming entertainment venues across the province, Casino Time extends its legacy fundraising model and beloved social gaming experience to the digital realm.

At the time of launch, Casino Time features a premium selection of games in each of its core product verticals including Slots, Live Dealer Casino Games, and Bingo. Adding to its diverse portfolio, Casino Time is also set to introduce a Sportsbook in late 2024. With a robust suite of features including interactive chat, local customer service, 24/7 accessibility, loyalty rewards, and rapid payment solutions, the online platform provides a powerful casino experience that is community-oriented.

Casino Time is committed to meeting the expectations of players who value the superior gaming experience associated with its charitable gaming affiliates. The iGaming website harnesses industry-leading technology from Gaming Innovation Group (GiG) to deliver an intuitive user experience and offers progressive jackpots and full-service game offerings from Pragmatic Play, Evolution, IGT, and Blueprint Gaming, including mega hits like Lightning Roulette, Gonzo’s Quest, and Cleopatra.

Pragmatic Play will also be the driving force behind Casino Time’s Bingo offering, handpicked by the operator for its best-in-class user experience, comprehensive promotional suite, live chat functionality, and exclusive play-on-demand feature. Casino Time is the first Canadian iGaming operator to offer regulated access to the globally renowned bingo product, Bingo Blast, cherished by players everywhere.

“We have been leading the revival of community gaming in Ontario for 20 years with cutting-edge gambling entertainment at the local level. Now through an exclusive partnership with iGO, we’re bringing our offerings online across Ontario, providing more access to the social gaming revolution that has won us a legion of fans,” says D’Arcy Stuart, CEO of Casino Time.

Rooted in legacy, Casino Time’s team is dedicated to delivering an unparalleled online and offline gaming experience with over 50 years of serving the gambling community in Ontario. Committed to VIP loyalty, high-touch customer care, responsible gaming practices, and safety and security, Casino Time provides community and peace of mind to its players.

“In our physical locations, our gambling product is, of course, second to none, but the special sauce is the social experience, which we’re replicating with the iGaming platform,” adds George Prue, General Manager of Jackpot Time Sarnia. “We know our customers personally and we love being part of their recreation and banter. Plus, proceeds get invested straight back into the community. That’s a gambling model we can proudly stand behind.”

Casino Time is not merely an online entity; it is an extension of the vibrant Ontario gambling community. Casino Time’s iGaming website goes beyond the ordinary, fostering a community-oriented gaming experience that is both social and inclusive.

 

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Soft2Bet strengthens integrity monitoring with IBIA membership in Ontario

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Soft2Bet will start IBIA membership with Ontario rollout before worldwide implementation

 

Soft2Bet, a leading casino and sportsbook platform provider, has joined the International Betting Integrity Association (IBIA) and activated its membership in Ontario, Canada, following its licensing in the Canadian province.

Soft2bet obtained its Certificate of Registration from the Alcohol and Gaming Commission of Ontario (AGCO) at the end of March, where the company’s Ontario-focused brand Tooniebet.com will now feed into IBIA’s world-leading sports betting integrity monitoring platform before worldwide implementation in the coming months.

IBIA includes over 50 of the world’s leading sports betting and gaming companies, who operate over 125 sports betting brands. Soft2Bet’s decision to join the association further strengthens its own internal betting integrity protocols and IBIA’s position as the world’s leading sports betting integrity monitoring body.

David Yatom Hay, General Counsel at Soft2Bet, commented: “Soft2Bet is delighted to be joining the IBIA as we strengthen our own betting integrity monitoring processes and play our part in furthering the IBIA’s long-standing work on this key issue. Ontario is a world class iGaming jurisdiction; it will be the first market where we will implement our IBIA membership and we look forward to deploying the monitoring infrastructure worldwide in all the other markets in which we operate.

Khalid Ali, CEO of IBIA, said: “Soft2Bet is a very welcome addition to IBIA, further strengthening our position in the Ontario market. The operator’s decision to join IBIA demonstrates its desire to utilise the best integrity protection available for its sportsbook product. The association is delighted to be able to integrate Tooniebet within our integrity monitoring system and looks forward to working closely with Soft2Bet to maintain the high integrity of its sportsbook.”

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators and for operators to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.

Through the IBIA monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members generate more than $300bn in annual betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.

IBIA recently released a report on the Availability of Sports Betting Products which highlighted Ontario as a leading regulated gambling jurisdiction, with an expected onshore channelisation for sports betting of 92% in 2024 forecast to rise to 97% in2028. IBIA currently represents over 60% of the private sports betting operators licensed in the province. All online sportsbetting operators licensed in Ontario are required to be part of a betting integrity monitoring body.

IBIA’s Q1 2024 report detailed 56 alerts during the quarter. IBIA alerts contributed to the investigations and subsequent successful sanctioning of 21 clubs, players and officials in 2023, an increase on the 15 sanctioned in 2022.

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