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Gaming

ITV Backed Live Tech Games Enters the US Market with a Bang with New, Competitive Word Game pogl

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Following a successful year of national and campaign-specific releases, including a pilot with ITV’s This Morning, Live Tech Games (LTG) has taken its offering global with a new release in the US: the thrilling new word puzzle game pogl. With LTG’s UK success already attracting attention, players have been determined to give themselves a head start before the first live tournament, with over 8,000 players signed up to the pre-game mailing list.

Launching today, [Tuesday 2nd August], pogl pits players head to head in a live tournament, with each player guessing the answer to a simple trivia question and the quickest to find the answer in the word search grid, winning the round and progressing to the next level. The live word game will be available to players three times a week: Tuesdays, Thursdays and Sundays at 7pm ET/4pm PT, with the first tournament today [2nd August].

LTG’s aim is to pioneer a new wave of digital entertainment on a global scale; by going international with the launch of pogl, LTG will connect a new audience with the thrill of live, tournament style games. The integrated sponsorship opportunities available on LTG’s games including pogl are unparalleled: brands are positioned at the heart of gameplay in a non-intrusive framework with special sponsored prizes, custom trivia questions, countdown space takeovers and sponsored power ups available.

pogl already has a number of sponsors lined up for its upcoming games, with each sponsor having a one week (thus three game) sponsorship confirmed with unique brand integrations. Sponsors include Pangissimo, size-defying surround sound at home and on the go with lightweight, outdoor-ready portable modular speakers; Emma+Oliver, high-quality modern home furnishings and other beautiful home décor at affordable prices; as well as Rolo Golf, Sweaty Bands, Pro Writing Aid and Tea Drops. LTG’s ambition is to have pogl games sponsored by the biggest brands in the US and with a host of thrilling new live games lined up for the future, pogl is just the beginning for international markets.

2020 saw the launch of Roshambo Live – a competitive rock, paper, scissors game – and LTG’s first success, hitting number three on the App Store Game charts and leading to partnerships and collaborations with renowned brands including ITV, Arsenal Football Club and Tombola. Following the hugely successful launch into the UK market, ITV’s Studio 55 Ventures invested £2.5M into LTG, recognising the potential and capacity for huge success across industries that lay with the impressively young start-up. The UK media giant has collaborated with the founders to develop targeted and creative new games and campaigns to change the way viewers engage digitally.

Samuel Worsley, co-founder and co-CEO of LTG, said: “We are delighted to announce the launch of pogl in the US. We have been working hard to develop our international business for months, determined to bring live gaming to a new audience we know will get a huge thrill from playing our games. With such a high demand in the gaming industry it felt like the obvious next step to launch in the US and we are thrilled with the anticipation building up around pogl already on our VIP signup list.”

Much like LTG’s previous digital games, pogl inhabits a simple and easy to grasp concept, blended with fast paced competitiveness and undeniable bursts of adrenaline. Using knowledge, skill or simple love of trivia, players can immerse themselves in the quick action game which is accessible for everyone; from Gen-Z to their grandparents who indulge in a classic word game, anyone can play along and experience the live fun it brings to audiences. In the current climate of mobile entertainment, pogl is arriving at the perfect time; with the huge success of BeReal’s simultaneous push notification, Wordle’s daily puzzle challenge, and TikTok’s bursts of entertainment, pogl will occupy a unique and exciting position that combines the attractions and characteristics of the live mobile space’s current stars. pogl is set to make its mark on the US and bring the thrill of competitive, light-hearted and live rewarded gaming to a new audience.

Samuel Worsley continues: “This is a great opportunity for Live Tech Games. Already growing at a huge rate across the UK, we have so many plans for the future and how pogl could grow, with ambitions to make it a global brand. pogl offers audiences the chance to immerse themselves in a competitive, fun space, whilst also presenting a unique opportunity for brands to engage with consumers and drive retention.”

Gaming

Global Gaming League Launches New Era of Competitive Video Gaming with T-Pain vs. NE-YO Showdown and More

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The Global Gaming League (GGL) announced its first season of year-around competitions titled SZN Zero. Backed by entertainment visionary Clinton Sparks and Grammy-winning artist and streaming icon T-Pain, the GGL is the first-of-its-kind, multi-title, live-action gaming entertainment league, where professional gamers, influencers, and casual players compete side-by-side in front of live audiences in Las Vegas and available globally on major platforms. Teams compete in popular game titles ranging from Call of Duty and Rocket League to Tetris and Street-Fighter.

Each event will feature two celebrity owned teams made up of four players each – high profile influencers, actors, athletes, artists, and both professional and casual gamers – facing off in four round matches covering four different genres. Superstar hosts and half time shows from major artists will turn up the entertainment factor. SZN Zero events will take place in Las Vegas, building up to a championship match in November live from the iconic Palms resort and casino, and the Global Gaming League will continue with SZN One in 2026.

SZN Zero’s first competition on August 23rd will feature T-Pain’s team Nappy Boy Grizzlies against three-time, Grammy award-winning hitmaker NE-YO and his Gentleman’s Gaming Team – finally facing off after months of social media trash talk and rivalry about who’s better at Tekken. The event will stream live on the GGL’s YouTube channel and other major platforms.

T-Pain, who is GGL’s Director of Strategy, was the league’s first team owner. NE-YO joins previously announced owners Flavor Flav and Bryce Hall along with Gillie Da Kid & Wallo.

“We wanted to build something that brought gamers from different backgrounds and cultures together in a unique way that was equally fun and competitive. With SZN Zero, we will introduce an authentic and relatable form of entertaining competition that will converge music, fashion, celebrity, and culture bringing the biggest form of entertainment in the world – video gaming – to the masses,” said Clinton Sparks, Founder and CEO of the Global Gaming League.

“Gaming is just as important as music or any other sport, to me. NE-YO had some words for me on socials, I heard enough of what he had to say and felt it was time to show him that I actually do this. But honestly I’m just ready to have some fun with my friend, because bottom line, that’s what gaming is all about. Now folks will just have to see what happens on August 23rd when we face off in Las Vegas at the GGL SZN Zero launch,” said T-Pain.

NE-YO responded: “Honestly, I was trying to connect with T-Pain to maybe be part of his team but when he kept blowing me off and then I saw that video of him talking about my lips, I decided the only way to get his attention would be to call him out. Now, we’ll see just how good he really is – or isn’t – when we go head to head.”

World-class Publishers such as Activision Blizzard, Bandai Namco, Capcom, EA, Tetris, and Ubisoft have all agreed to allow GGL to use some of the most popular and challenging games during SZN Zero, attracting a new audience and offering viewers a unique and compelling gaming experience. In addition to YouTube, the Global Gaming League SZN Zero will be available on other major streaming platforms in partnership with Dooya Media Group.

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Gaming

RedOctane Games Launches: A New Studio Dedicated to Rhythm Gaming Innovation

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RedOctane Games Launches: A New Studio Dedicated to Rhythm Gaming Innovation

 

A fresh beat is about to drop in the world of music rhythm games. Today marks the official launch of RedOctane Games, a small but passionate studio founded by veterans of the rhythm game world, alongside exceptional new-generation developers, creators, and community leaders from the global rhythm gaming scene.

RedOctane Games is focused solely on advancing the rhythm game genre combining the past with the future and being driven forward hand in hand with this well-established and respected community of gamers. The team has been busy in pre-production over recent months and has now officially entered production on its debut rhythm-based title, which is expected to be announced later this year.

Heading up the studio is Simon Ebejer, a seasoned games industry leader who was the Production Director on several Guitar Hero titles during his time at Neversoft, later becoming Studio Head at Vicarious Visions and VP of Operations at Blizzard Entertainment, where he played a pivotal role in the organization and delivery of Diablo IV.

The RedOctane Games team includes creators and developers who helped create and scale Guitar Hero and DJ Hero nearly two decades ago, as well as proven emerging development talent and community leaders from across today’s rhythm gaming space. The studio is being built with the community from the ground up, ensuring that players are part of the creative journey from day one.

In addition, it has been announced that brothers Charles and Kai Huang will join a special advisory board for the company. Charles and Kai were the original founders of the Guitar Hero franchise back in 2005, having partnered with Harmonix Music Systems to launch the groundbreaking title that helped define a generation of rhythm gaming. Their involvement brings deep heritage and insight to the studio’s future direction.

“Rhythm games are about more than just gameplay they’re about feel, flow, and connection to the music and to each other,” said Simon Ebejer, Head of Studio. “RedOctane Games is our way of giving back to a genre that means so much to us, while pushing it forward in new and exciting directions.”

With community-built development at its core and a strong foundation of technical and creative talent, RedOctane Games is ready to deliver the next evolution in rhythm gaming.

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Evo Looks Forward to France and the Return of Evo Awards

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The Evolution Championship Series (known as Evo) concluded its flagship event in Las Vegas presented by Chipotle tonight, crowning 16 champions while celebrating the Fighting Game Community and its culture with the biggest and most immersive three-day festival of the year. Representing the largest and longest-running fighting game tournaments on Earth, Evo welcomed tens of thousands over the weekend with millions of fans who tuned in globally.

Next up, Evo will make its European debut at the Palais des Expos in Nice, France, on October 10-12, 2025, which will become the largest fighting game festival in EU history. Registration is still open at https://evo.gg/events/2025-france. Evo also announced it will return to Japan on May 1-3, 2026 and Las Vegas on June 26-28, 2026 along with the second annual Evo Awards in 2026 with more details to be unveiled later this year. Evo Singapore is now scheduled for early 2027.

“We feel strongly about the future of Evo after Japan became the largest in-person tournament in the history of the country earlier this year and now Las Vegas as our most immersive event ever,” said Stuart Saw, CEO for RTS, who co-owns and manages Evo along with Sony Interactive Entertainment. “Our team is focused on delivering unforgettable experiences for our diverse and passionate fighting game community, and we can’t wait to reveal our evolution in France.”

Evo Las Vegas packed a punch for everyone over the weekend, anchored by competitors from 60+ countries across the eight Arena Finals and eight Extended Lineup Finals. The Evo Arena on Sunday sold out, hosting 10,000 fans who enjoyed the newly redesigned space with larger screens to not miss a punch. On Saturday, SonicFox won their eighth Evo championship, only second all-time to fighting game legend Justin Wong’s nine Evo victories. Arslan Ash won his sixth Evo championship tonight in dramatic fashion along with his third consecutive Evo Las Vegas title and second-straight TEKKEN 8 championship. MenaRD became the first Street Fighter 6 champion to win Evo Japan and Evo Las Vegas in the same year and now owns three Evo titles.

Fans were also treated to the opportunity to play unreleased major gaming titles for the first time, including Quarter Up’s (Skybound Entertainment) Invincible VS and Arc System Works’ Marvel Tōkon: Fighting Souls along with new characters in Street Fighter 6, 2XKO and Fatal Fury: City of Wolves.

“Las Vegas is Evo’s flagship event, so we worked meticulously to refine and improve it this year with curated experiences that celebrate competitive fighting games,” said Rick Thiher, General Manager of Evo. “Every year what I love most about Evo is seeing the first timers explore, while at the same time, welcoming back generations of fans who grew up with the community.”

Major publishers surprised fans tonight during the Arena Finals with new announcements for Invincible VS, Guilty Gear -Strive-, Marvel Tōkon: Fighting Souls, Virtua Fighter, Fatal Fury: City of the Wolves, TEKKEN 8, UNDER NIGHT IN-BIRTH II Sys:Celes, and Street Fighter 6.

ARENA FINALS CHAMPIONS

Street Fighter 6 – Capcom

Dominican Saul Leonardo “MenaRD” Mena II stormed through the bracket for his third Evo title after sweeping “Kakeru” from Japan in the Winners Final and the Grand Final in a rematch of Evo Japan from last year.

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TEKKEN 8 – Bandai Namco Entertainment

In a 2024 rematch, Pakistan’s Arslan “Arslan Ash” Ash became a six-time Evo champion after defeating fellow countryman Atif “ATIF” Butt in a thrilling 3-1 Grand Final Reset battle. ATIF swept Arslan Ash in the Grand Final 3-0 before falling in the reset. This marked the third-straight year Arslan Ash has won in Evo Las Vegas.

Fatal Fury: City of the Wolves – SNK’s

Japanese competitor from Osaka, Goichi “GO1” Kishida faced off against Lin “ET” Chiahung of Taiwan three times in a thrilling competition as Kishida scored a victory, 3-2, in the Grand Final Reset. GO1 became the first Evo champion of Fatal Fury: City of the Wolves.

Guilty Gear -Strive- – Arc System Works

American Kyle “Kshuewhatdamoo” Shumate from Dublin, Ohio., took home the title in his first-ever Evo by knocking off fellow American Nathan “RedDitto” Chen of Monterey Park, Calif., 3-0. “Kshuewhatdamoo” dropped his match in the Grand Final, 3-0, before sweeping his opponent in the Grand Final Reset.

Granblue Fantasy Versus: Rising – Cygames

American Matthieu “Kojicoco” Fardet who currently lives in Japan, defeated Matthew “Zane” Wanders from Trabuco Canyon, Calif., in a Grand Final Reset victory, 3-1, showcasing an incredible run from the Losers bracket. In 2024, Kojicoco finished in third place, marking the second consecutive year with a top three finish at Evo in Las Vegas.

MARVEL vs. CAPCOM 2 – Capcom

American Ken “Khaos” Villalobos from Los Angeles, Calif., knocked off fellow American Andy “Vigga” Nguyen from Seattle, Wash., for his first Evo championship in another thrilling contest, 3-2.

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Under Night In-Birth II Sys:Celes – Arc System Works

American Jaden “Defiant” E., from Jacksonville, Fla., who finished fourth in Evo 2024, took home the title after defeating fellow Florida native from Palm Bay, Izayah “BigBlack” Davis, 3-2. Defiant came from the Losers bracket and knocked off “BigBlack” in the Grand Final and then again in the Grand Final Reset to become a first time Evo champion.

Mortal Kombat 1 – Warner Bros. Games

American Dominique “SonicFox” McLean from Seattle, Wash., made Evo history winning their eighth overall Evo title, moving second overall to Justin Wong. They pulled out a thriller 3-2 over Nicolás “NicoLas” Martínez from Chile in a rematch from 2024.

EXTENDED LINEUP CHAMPIONS

The King of Fighters XV – SNK

Taiwan’s Lin “ET” Chiahung found redemption tonight after losing the Fatal Fury: City of the Wolves Grand Final earlier in the day to capture his third Evo championship after beating Kofero “Layec” Honesto of Mexico, 3-1. ET is considered to be one of the best The King of Fighters players of all time.

BlazBlue: Central Fiction – Arc System Works

American Ryane “XCaliburBladez” Jimenez from New York defeated “J-Anson” from Japan in the Grand Final, 3-2, to take the BlazBlue: Central Fiction title back to the Big Apple.

Virtua Fighter 5 R.E.V.O – SEGA

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Fellow Japanese competitors faced off as the top seed “Akani Shiwapo” defeated “Itabashi Zangief” 3-1 in the Grand Final.

Killer Instinct – Xbox Game Studios

Roman “Roman22s” Gilbert from Phoenix, Ariz., made an astonishing comeback from the Losers bracket by winning six-straight games over the defending champion Anthony “DaaChronicle” Garcia from Kerman, Calif. This was Gilbert’s first-career Evo title in his fourth Evo appearance.

Rivals of Aether II – offbrand games & Aether Studios

American Justin “Plup” McGrath from Orlando, Fla., knocked off countrymate Nick “Stango” Stanton of Philadelphia, Pa., 3-1. It was a dominating performance throughout the tournament from McGrath, who only dropped a single game earning his first Evo championship.

Samurai Shodown – SNK

Brad “Scrub Saibot” Hanasyk, from Edmonton, Canada, defeated “Watanabe Shachou” from Japan in a Grand Final Reset in a winner-take-all game five. This is Scrub Saibot’s first Evo championship and solidified his position as the top Samurai Shodown player in the world.

Capcom vs. SNK 2 – Capcom

Ryo “BAS” Yoshida from Japan won his third Evo championship winning 2-0 over American John “ChoiBoi” Choi from San Jose, Calif., a 2025 Evo Hall of Fame inductee during the Evo Awards in February and who has competed in every Evo.

Guilty Gear Xrd REV 2 – Arc System Works

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American TJ “Vogue” Huckabee from Lake Forest, Calif., won his first Evo championship 3-2 defeating American Bennett “KTP” Gerlach from Nashville, Tenn., who competed in his first Evo.

Evo produced its most immersive festival yet to unite the fighting game community. Major brands connected with fans at Evo including Chipotle (headlined with the foiled-wrapped Burrito Bus welcoming fans all weekend with free rides to a nearby Chipotle location to satisfy their cravings), AT&T, PlayStation, Qiddiya Gaming, Nacon, Zenni, Red Bull, White Claw Zero Proof, Under Armour, Voodoo Ranger IPA, and Grand Archive TCG.

The Evo Arcade Controller Museum truly came into its own this year with a history of fighting game controllers by PlayStation that channeled the life and soul of the arcade era. The museum also featured an exhibit recreating Evo Moment #37, and its Icons Art Exhibition with guest artists including Shinkiro and jbstyle honoring characters that transcend the experiences found within the games themselves.

At the center of the festival, the Evo Arcade offered fans the opportunity to play for free 300+ classic cabinet games spanning nearly the half of a football field and anchored by the Voodoo Ranger IPA Pop-Up Bar.

The expanded Evo Showcase featured new announcements, collaborations with publishers, and legends including six-time Evo champion Arslan Ash and Japanese influencer Betty facing off against nine-time Evo champion Justin Wong.

Other notable interactive experiences during Evo included the Artist Alley to purchase curated fighting game art at Evo, the Cosplay Contest with Steff Von Schweetz from Las Vegas, Nev., capturing the crown as Cagliostro from the Granblue Fantasy universe and winning an all-expense trip to a future Evo event globally, the BYOC (Bring Your Own Console) community-led area for fighting games, and the new Indie Dev Gallery featuring 14 up-and-coming fighting game publishers for fans to explore.

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