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Gaming Innovation Group signs agreement with Betsson in Colombia

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Gaming Innovation Group signs agreement with Betsson in Colombia

 

Gaming Innovation Group Inc. (GiG) has today announced the signing of an agreement with tier 1 operator Betsson Group, to provide its award winning platform in Colombia.

The deal confirms a partnership initiated over 12 months ago, following the takeover of regional operator colbet.co by the Betsson Group in June 2021 and a subsequent agreement to migrate onto GiG’s Sportnco’s platform in July of last year. Betsson’s activity in Colombia, both online and retail, has significantly increased during the year, underlining the positive contribution of GiG’s player account manager.

The relationship between Betsson Group and GiG continues to strengthen, with this agreement now adding Colombia to a long list of regulated markets the two are now partnered up in, ensuring the potential for a deepening alliance in the future. GiG has extensive knowledge and experience in delivering complex and highly regulated markets successfully, in particular across LATAM, making them a top choice for operators looking to launch or migrate gaming operations.

GiG is also steadily consolidating a strong position on the Colombian market, with Betsson being a third partnership in the country, with expectations of more to come. The Colombian market is a lucrative and fast growing prospect for the gaming industry, with online gross profits reported at $420m for 2021 according to H2 Gambling Capital, growing at an impressive 120% YoY.

Moving forward, a successful migration has encouraged Betsson Group to earmark significant investment in marketing the brand, which should further improve the profitability of the operator in Colombia. The recently announced financial reports’ record ‘all-time high’ results, posted by Betsson for Q2 2022 and attributing their growth to LATAM markets, help support the optimism for positive returns.

The agreement has been signed for an initial period of two years, with the potential to be further extended if desired.

Betsson, listed at Nasdaq Stockholm, is one of the most dominant European companies in online gambling with a long and strong track record of brand building, both organically and via acquisitions. It offers online casino, proprietary sportsbook and other online games in a multi-brand strategy via gaming licences in 19 countries globally.

Hervé Schlosser, Managing Director of Sportnco Gaming, said “We are delighted to formally announce the agreement with Betsson in Colombia, which underlines the strong geographical footprint we are establishing in LATAM. Both the growing demand of our solutions and our reputation, particularly alongside tier 1 operators Betsson, is a great source of pride for our group and we are full of expectation for the future.”

Andrea Rossi, Commercial Director Southern Europe and Latam at Betsson Group said: “As part of our rebranding in Colombia, we migrated to GiG’s platform which we are using in some of our other markets. We chose GiG as we believe that they are the best partners with whom we can keep growing in the market of Colombia. We know the platform, its capabilities, and we have a very good relationship with the team and this latest partnership solidifies that connection.”

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NOVOMATIC Launches GLOBE LINK Xtension Volume 2

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Once again, Cartagena became the center of the gaming industry, and NOVOMATIC’s booth at GAT Cartagena drew everyone’s attention with the official launch of GLOBE LINK Xtension Volume 2, a solution that refreshes and strengthens the brand’s Linked Progressives portfolio.

The launch was presented as part of the exclusive RUBY PACKAGE, which combines this new game series with the BLACK EDITION II 1.49J cabinet – a vertical format with a J-curved screen, ideal for showcasing immersive bonus games and captivating visual elements – along with a completely renewed sign that is designed to have a high visual impact and enhance floor performance.

With engaging mechanics – such as Golden Spins, Expanding Reels, and the Xpress Feature – plus five high-performing titles (Golden Chicago XL, Savanna Heat, Sugar Bliss, Thunder Reign, and Tiki Crush), this new jackpot was undoubtedly one of the highlights of the event.

For operators seeking premium experiences, NOVOMATIC introduced the OBSIDIAN PACKAGE, combining the IMPERA LINK Series 2 jackpot with the BLACK EDITION II 3.27 cabinet, which is known for its striking design and operational versatility.

Alongside these solutions, the brand reinforced its leadership in the Linked Progressives category, showcasing options like SUPERIA GOLDEN LINK Volume 2, available in the BLACK EDITION II 3.32, and NOVOLINE GOLDEN LINK Edition 2, displayed in the MASTER SL 3.32 cabinet.

In the multi-game segment, NOVOMATIC showcased the renowned NOVOLINE Interactive Edition X4 and Impera Line HD Edition 9, both integrated into PANTHER 2.27 cabinets, recognized for their proven performance and adaptability to different floor profiles.

“With GLOBE LINK Xtension Volume 2, we’re adding a new alternative to our flagship category. This launch enhances the player experience through real innovation and tools that help our clients achieve better results,” said Manuel Del Sol, Managing Director of NOVOMATIC Gaming Colombia.

NOVOMATIC’s booth at GAT Cartagena also became a place for making connections. Clients, operators, and partners enjoyed personalized attention in a friendly and welcoming atmosphere that fostered genuine conversations and meaningful networking.

“At GAT Cartagena, our goal wasn’t just to showcase our products, but also to create a space where our clients could truly experience the brand. Our booth reflected that vision: top-tier solutions, personalized service, and a setting designed to build real relationships,” added Manuel Del Sol, Managing Director of NOVOMATIC Gaming Colombia.

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ZITRO’S PERFECT GAME COMBO NOW AT WINPOT BOCA DEL RÍO

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Following the success of its installation at Winpot Puebla, Zitro strengthens its partnership with the Mexican operator by launching its innovative line of CONCEPT cabinets at Winpot Boca del RĂ­o.

CONCEPT arrives with Zitro’s perfect game combo: Legendary Sword and King Fu Frog. Thanks to their high-quality graphics and innovative mechanics, both titles are designed to deliver an unparalleled gaming experience. The machines feature the Magic Lighting system, which synchronizes lights and sounds with the game, in addition to their modern Screen Deck, providing greater comfort and functionality for players and the operations team, among many other features that make it a worldwide success.

Anuar Haua, Operations Director of Winpot, commented: “After our success with the CONCEPT cabinets in our Puebla venue, it was natural to bring this experience to the Boca del Río public. The response from our players has been incredible, and with this new installation, we reaffirm our commitment to offering the best of the market, hand in hand with Zitro.”

Johnny Ortiz Viveiros, founder of Zitro, added: “We are proud to see how CONCEPT continues to gain ground in Mexico, now also at Winpot Boca del Río. This collaboration reflects the mutual commitment we share with Winpot to elevate the player experience through technology, design, and innovation.”

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Flutter Entertainment Announces Completion of NSX Acquisition

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Flutter Entertainment has announced that it has completed the acquisition of an initial 56% stake in NSX Group (NSX), a leading Brazilian operator of the Betnacional brand for cash consideration of approximately $350m.

The transaction aligns with Flutter’s strategy to invest in leadership positions in attractive international markets and is expected to create shareholder value through:

• Delivering an enhanced competitive position in the newly regulated and fast growing Brazilian market. The Brazilian online sports betting and iGaming market has highly attractive characteristics, including a population of over 200 million, with sports, and soccer in particular, being a key part of its culture.

• Enhancing the “local hero” brand portfolio through the addition of rapidly growing, local brands to the existing Betfair business, creating a podium position in Brazil. NSX entered the market in 2021, rapidly growing to be the number 4 operator by 2023.

• A compelling synergy opportunity through access to the Flutter Edge, and delivering meaningful value creation. Revenue synergies are expected to be achieved by providing NSX access to Flutter proprietary pricing and risk management capabilities to deliver a differentiated sportsbook product offering. This is in addition to the sharing of Flutter iGaming expertise and content to enhance the iGaming experience.

Peter Jackson, CEO, said: “I am delighted to welcome NSX – the operator of leading Brazilian sports betting and iGaming brand, Betnacional – to the Flutter portfolio. The transaction demonstrates Flutter’s powerful optionality as an ‘and’ business and aligns perfectly with our strategy for value creating M&A. The combination of NSX’s extensive local expertise, alongside our existing Brazilian business and the advantages of the Flutter Edge, creates a compelling opportunity to capitalize on the exciting runway of future growth in Brazil.”

Under the transaction agreement, on completion, Flutter has (i) paid cash consideration of approximately $350m and (ii) contributed its existing Betfair Brazil business, in return for a 56% stake in the newly combined Flutter Brazil business. In addition, a mechanism has been put in place to enable Flutter to increase its shareholding through reciprocal put/call arrangements in year five and year ten following completion.

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