Latest News
Strive Gaming partners with Optimove as a leading realtime CRM Marketing Solution for its Operator Portfolio
The leading US and Canadian focused iGaming platform will enable Optimove to empower its operators to scale realtime personalized CRM Marketing and execute sophisticated marketing campaigns
Strive Gaming, the first player platform business designed for modern, multi-state requirements of operators in North America, announced today a new partnership with Optimove, the leading CRM Marketing platform. The Partnership demonstrates Strive Gaming’s strategic investment in empowering its operator portfolio to execute sophisticated realtime CRM Marketing campaigns and provide each of their customers with the best experience possible.Strive Gaming, founded by experienced US executives previously at Kambi was built using the latest scalable technology designed purposefully for the burgeoning US and Canadian Sports and Casino market. The platform has put in place a myriad of capabilities to enhance its operators’ ability to communicate with their customers, adhere to state-by-state regulations, and offer a unique gaming experience across all channels and integrated products. The integration with Optimove will enhance the platform’s operators’ ability to react to individual players’ actions in real time by tailoring messages and offers across multiple channels.
Beyond the realtime marketing benefits of this integration, operators using the Strive Gaming platform will also gain several additional key capabilities via Optimove:
· Enriched customer profiles: Unifying all historical, predictive, and realtime customer data from sources such as CRM, the Strive platform, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
· Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver customer communications across any channel.
· A continuous optimization loop: Leverage Optimove’s productized experimentation tools, to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.
“We’re delighted to partner up with Optimove to enhance our operators’ realtime marketing capabilities,” said Max Meltzer, CEO of Strive Gaming. “We believe in Platform First, where customers smartly choose their platform first, embedding across multiple verticals the best possible content and tools in order to maximize customer acquisition and long-term retention. In Optimove, we found a similar mindset that we loved: a focus on delivery of highly personalized customer marketing messages to individual customers, at the moment of greatest relevance. Optimove’s realtime capabilities, coupled with our own realtime capabilities such as the Infinity Rules Engine, will allow our operators to fuel continuous growth by ensuring each player gets maximum value from every interaction, thus improving Customer Lifetime Value and the overall bottom line.”
“We’re excited to get the nod from Strive Gaming as the CRM Marketing solution of choice for their operator portfolio,” said Erik Holt, VP of Partnership Development at Optimove. “In a highly competitive market such as iGaming, a customer-centric approach powered by AI-led CRM Journeys creates a competitive edge for operators. It is the only way to orchestrate hyper-personalized communications with hundreds of segments, thereby improving retention rates, Customer Lifetime Value, and the overall bottom line. We are confident that Optimove’s vast capabilities will play a major part in Strive Gaming’s rapid growth in the burgeoning US market.”
Optimove will be showcasing its CRM Marketing Platform during ICE London, April 12-14 booth N5-210.
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Gambling in the USA
Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8
Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino is offering Clark County, Nevada residents who register to play in next week’s Super Bingo tournament the opportunity to bring a friend for free.
Happening Monday, May 6 through Wednesday, May 8 in the Plaza’s expansive ballroom, Super Bingo is expected to draw nearly 1,000 people from the local Las Vegas valley and across the country and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while socializing with like-minded bingo players.
Bingo-only registration is $160 per person, and Clark County residents who register can bring a friend for free. Registration is available online at https://www.plazahotelcasino.com/bingo/super-bingo-registration/. Hotel-and-bingo packages start at $300 for a four-night stay with no resort fee.
All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, boxed lunch both days, and $10 in free slot play after the first day’s session.
The Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located on the 3rd floor. By parking on the third floor of the Plaza’s self-parking garage, guests have convenient and direct access to the Plaza’s bingo room and parking is validated for bingo players.
Gambling in the USA
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has agreed a long-term on-property sportsbook partnership with Mohegan to provide its award-winning sportsbook at two retail locations in the state of Pennsylvania.
The partnership will see Mohegan utilise Kambi’s cutting-edge retail sportsbook offering across more than 20 kiosks in sportsbook locations at Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.
The deal further strengthens Kambi’s relationship with Mohegan, which already utilises Kambi’s suite of sports betting products at ilani in Washington, as well as online and on-property in the Canadian province of Ontario at Fallsview Casino Resort and Casino Niagara.
Kristian Nylén, Kambi CEO and Co-founder, said: “With several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.
“This latest deal further reinforces Kambi’s position as the sportsbook provider of choice for tribes across North America, and we look forward to our ongoing collaboration with Mohegan.”
Tony Carlucci, President & GM of Mohegan Pennsylvania, said: “Mohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the Sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.”
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