Latin America
ZITRO SHINES IN ARGENTINA WITH ITS ZITRO EXPERIENCE AND ZITRO UNIVERSITY EVENTS

Zitro has held its Zitro Experience and Zitro University events on March 29-30 in Buenos Aires, Argentina, within the framework of SAGSE. This annual event, which has already become a benchmark for the gaming industry in Latin America, once again impressed guests with an evening full of surprises and excitement, and a spectacular new product presentation.
Alejandra Burato, Zitro’s Regional Director for Latin America commented: “During this year’s Zitro Experience and Zitro University events we have reunited with customers and friends in Argentina, reaffirming our commitment to the region. Our new product launch in Latin America, which include top-tier slot games and a spectacular new line of cabinets, are part of the development of product innovation for operators looking to offer a new gaming experience and attract new customers to their casinos. I would like to thank all the attendees, for once again, joining us during this great week.”
During the Zitro Experience event, the company showcased the brand-new GLARE cabinet line: Altius Glare, Illusion Glare, Allure Glare and Fusion Glare; It also displayed the spectacular multi-game, Wheel of Legends featured on the premium Altius Glare cabinet, along with Megashare Lounge, the shared progressive jackpot system. “We are grateful for the trust operators have placed in us and are very proud of the acceptance our new products have received. We are confident this innovative product line will offer players in Latin America a truly immersive gaming experience”, added Alejandra Burato, Zitro’s Regional Director for Latin America”.
After Zitro’s product presentation, the Zitro University academic event took place in collaboration with the University of Palermo, which included an informative session by Professor Patricio O’Gorman of the University of Palermo, and a round table focusing on “Changing consumer habits and pandemic-driven technology acceleration”. The renowned panelists were Dario Montero, CEO of Casino Buenos Aires, Florencia Benedicto, Board member of Bet Warrior, President of Ondiss and Director of Inverclub, Guillermo Gabella, Press and Broadcasting Manager and Legal Director of Boldt Group, Dario Simoni, Chief Operating Officer of Codere Group and Zitro’s CEO, Sebastian Salat.
“Argentina is a key market that has undoubtedly contributed to Zitro’s growth in the region, and continues to expand, thanks to the efforts of our team, and the confidence operators have placed in our products. Today we have achieved our goal of showcasing our amazing content to our friends and customers in Latin America, and we are confident it will appeal to operators looking to expand their entertainment offerings, and that it be widely enjoyed by players. I would like to thank the University of Palermo and Professor Patricio O’Gorman for their continued collaboration and contribution to the success of our Zitro University academic event. And finally, I would like to thank the important industry players who joined the panel. The Zitro Experience and Zitro University events have been two fantastic occasions for Zitro to shine thanks to its innovative product line,” stated Sebastián Salat, CEO of Zitro.
Latest News
Amusnet to Participate in the Third Edition of SiGMA Americas

Amusnet, a leading international provider of all-casino solutions, has announced its participation in the third edition of SiGMA Americas, taking place from April 8 to 10 at the Transamerica Expo Center in São Paulo, Brazil. With over 18,000 delegates expected, the event stands as one of the region’s most important gatherings for the gaming industry. Brazil plays a pivotal role in the global gaming landscape and is a central focus in Amusnet’s expansion strategy. In line with this commitment, the company will showcase its latest products and actively contribute to the event.
“SiGMA Americas is a key moment for us to reinforce our long-term commitment to Brazil. With over 180 games already certified for the newly regulated sector, we are fully prepared to support our partners and deliver top-notch products and entertainment to local players. At the event, we will showcase a strong mix of top-performing and exciting new releases set to differentiate in the dynamic and rapidly growing region,” said Georgi Izov, Head of Business Development LATAM at Amusnet.
As part of the official agenda at SiGMA Americas, Marco Pequeno, Amusnet’s Country Manager for Brazil, will join the discussion panel “Excitement in Real Time: How Live Games Transform the Gaming Experience.” His participation underscores Amusnet’s strategic focus on Brazil’s evolving gaming landscape and the company’s commitment to driving meaningful conversations around the future of the industry in regulated markets.
Among the player-favorite titles to be showcased is the video slot 20 Golden Coins. Visitors can explore the vibrant cascade slot Candy Palace, bursting with colorful visuals and additional features, along with Hot Deco, a stylish fusion of classic fruit slot aesthetics, smooth graphics, and a captivating soundtrack.
Amusnet will showcase top-performing Live Casino titles, including Dynamic Roulette 120x, and three next-generation Virtual Roulette games: Virtual Monaco Roulette 72x, Virtual Space Roulette 120x, and Virtual Vegas Roulette 500x. They offer thrilling gameplay, excellent-quality graphics, captivating themes and soundtracks. Inspired by iconic casino destinations, they feature additional multipliers of up to x500 and have gained significant recognition in many European markets.
Join the Amusnet team at Stand L145 to explore its latest gaming offerings, experience high-quality entertainment, and discover partnership opportunities in Brazil’s fast-evolving gaming market.
Latest News
BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO

BETBY, an industry-leading sports betting provider, has announced a long-term partnership with Calímaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.
As part of the agreement, Calímaco will integrate BETBY’s award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBY’s AI-driven technology, AI Labs, Calímaco’s partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.
Known for its scalable and robust casino and lottery platform, Calímaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the region’s competitive iGaming landscape.
Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are excited to partner with Calímaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into Calímaco’s platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.”
Alejandro Serrano, Head of Business Development at Calímaco, added: “BETBY’s sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.”
Conferences
Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech

Legendary motorsport racer and SOFTSWISS’ Non-Executive Director in Latin America Rubens Barrichello is taking the stage at SiGMA Americas 2025 with an inspiring keynote speech on 8 April, the opening day of the summit.
This will be Barrichello’s first major public engagement as an official SOFTSWISS representative at SiGMA Americas. In his speech, he will spotlight his vision of racing and iGaming – two worlds defined by speed, precision and passion. Attendees can expect a unique view of how these seemingly distant industries are more connected than it may seem.
In his keynote, Barrichello will share insights that bridge his personal racing journey with the opportunities presented by SOFTSWISS. The speech will also cover the cultural and human elements of doing business in Latin America, and the importance of timing, connections, and adaptability to achieve long-term success in this booming market.
“Latin America is a unique region filled with pure energy, emotion, and drive,” said Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS. “The iGaming industry here is moving so fast, that for me it’s like stepping into a new race. But instead of cars, it’s technology, competition, and innovation pushing the progress forward, just like in Formula 1. I can’t wait to speak at the SiGMA Americas Summit and share what it takes to grow business on this continent.”
Barrichello’s active public engagement highlights SOFTSWISS’ strategic expansion into Latin America, one of the fastest-growing iGaming markets in the world. The company has already established itself in the region through certification in Brazil and Peru for its Game Aggregator and Jackpot Aggregator. In addition, SOFTSWISS recently partnered with rising talent Eduardo Barrichello for the 2025 FIA World Endurance Championship.
Rubens Barrichello will also join the SOFTSWISS team at Stand M85, where attendees can book meetings and explore how SOFTSWISS helps partners drive success across Latin America.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
-
Latest News7 days ago
Blokotech appoints Nicolas Castearena as Commercial Director LATAM
-
Canada7 days ago
BCLC Launches “What’s played here stays here” Campaign
-
Latest News6 days ago
CT Gaming with First installations in Guatemala
-
Latest News7 days ago
Pollard Banknote Partners with Maryland Lottery to Launch First Back to the Future-inspired Scratch-off Game
-
Latest News7 days ago
St. Louis Cardinals Announce Marketing Partnership with bet365
-
Latest News7 days ago
Trustly Partners with Hard Rock Digital
-
Latest News7 days ago
AGS – Pioneering the future of omni-channel gaming
-
awards7 days ago
AGS Wins 2025 USA TODAY Top Workplaces USA Award