Latin America
Vibra Gaming exhibits at 30th SAGSE event as LatAm market booms
Vibra Gaming, the leading games and platform developer for the LatAm region, is exhibiting at this week’s 30th edition of SAGSE 2022 in Buenos Aires, the city where the supplier was founded.
SAGSE is one of the most well-established events on the LatAm iGaming calendar and will play an increasingly important role as the region’s countries, including Brazil – the world’s fifth largest economy – continue to rapidly regulate and open their doors to local and international brands.
Founded in 2020 by a management team of highly experienced industry experts with decades of land-based and online experience, Vibra Gaming leads the way in Latin America and has become the ‘go-to’ casino games and software and services partner in the industry’s most exciting market.
The rapidly growing company provides award-winning localised content and technology to both land-based operators launching online, and new and existing online brands looking to gain immediate market share and maintain sustainable growth in LatAm.
The team works with a variety of leading brands who require Vibra Gaming’s high-quality content and services, expert knowledge and expertise to navigate LatAm’s technological and compliance requirements, much of which is unfamiliar to international brands launching in the region for the first time.
Vibra Gaming will exclusively preview its forthcoming slot Condorito at SAGSE. Condorito, or little Condor, is a feature-packed branded casino game based on the legendary Chilean comic-strip character. The slot features several well-known comic figures including Condorito’s eternal love, Yayita, his rival Pepe Cortisona and his great friends Huevo Duro (Hard Egg) and Garganta de Lata.
Vibra Gaming recently joined forces with leading LatAm sportsbook brand Betsul to release innovative lottery game Scratch-a-lot in the Brazilian market, a product that will both disrupt the lottery sector and provide further funds to good causes.
The instant lottery concept is based on the lottery vertical created by the Brazilian federal government and granted to the private sector in 2019. Vibra Gaming achieved a GLI 14 standard certification meaning it is able to offer the game in Brazil, opening a new window of opportunity for both game developers and lottery operators.
Ramiro Atucha, CEO of Vibra Gaming, said: “This is our home and a market we know extremely well. We have used this knowledge to develop localised products that play to our strengths and the preferences of local players and they have been a huge success so far.
“We know what players here want and what they like to play, and we’re seeing huge demand from both local and international operators who want to integrate both our localised content and technology to maximise their opportunities of success across various countries here as they regulate.”
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Endorphina Enters into Partnership with Luckia
Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.
Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”
Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.
Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”
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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users. Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
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BGaming pens Brazilian multi-brand agreement with Cometa Gaming
Popular iGaming content provider BGaming has solidified its market position in Brazil by securing an aggregation deal with Cometa Gaming.
Cometa Gaming is an online casino and sportsbook aggregator with several brands in Brazilian market, all in the regulatory process. The group handpicks the best slot studios in the industry to meet the high standards of its passionate players.
BGaming has initially launched its entire portfolio with Cometa Gaming’s iGaming and sports betting brand Br4bet, including popular titles such as Fruit Million, Burning Chilli X and Space XY. The provider will continue to roll out its games across several of the platform’s other brands over the coming months.
This latest partnership demonstrates BGaming’s growing demand in LatAm ahead of the Brazil’s regulated market launching in January, where it remains committed to delivering a safe, fair and entertaining experience for players.
Gian Carlo Ferrini, Sales Manager at BGaming, said: “Partnering with Cometa Gaming is a major move for BGaming, enabling us to broaden the reach of our award-winning content to LatAm players across its multiple brands. So far, we have enjoyed early success with Br4bet and look forward to launching with Cometa Gaming’s other casino sites in the future.”
Thomaz Campos, COO at Cometa Gaming, said: “BGaming continues to break new ground in Brazil and we are delighted to have them live on Br4bet. Their games will help us achieve our goal of delivering the most appealing and forward-thinking content to players, as we both work towards a shared commitment to excellence.”
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
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