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Vibra Gaming and Betsul launch ‘Scratch-a-lot’ in fast-growing Brazil market

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Vibra Gaming and Betsul launch ‘Scratch-a-lot’ in fast-growing Brazil market

 

Betsul and Vibra Gaming have jointly launched ‘Scratch-a-lot’, one of the most disruptive lottery products of recent times.

In partnership with GLI, an internationally recognised game certification laboratory​​, Vibra Gaming achieved GLI 14 standard certification (instant lottery/finite scratch ticket).

The partnership between lottery and sports betting site Betsul and leading games developer Vibra Gaming has strengthened in recent months with both companies creating the new and innovative instant lottery concept ‘Scratch-a-lot’.

Based on the lottery vertical created by the Brazilian federal government and granted to the private sector in 2019, the product aims to make ‘Scratchcards’ more interactive. This is due not only to the creativity of the teams involved in the project, but also to the advancement of new technologies.

At first glance ‘Scratch-a-lot’ appears to be a traditional casino or slot game, however, this is a completely new approach to the instant lottery vertical with the potential to revolutionize the market, opening a new window of opportunity for both game developers and lottery operators. All the technology developed fits within the international standard for instant lottery certification GLI 14 – Finite Scratch Ticket and Pull-Tab Systems.

Ramiro Atucha, CEO of Vibra Gaming, who has more than 20 years of gaming experience, said: “After an extensive period of market research and product development, we were privileged to be able to cooperate with one of our main customers, Betsul, and bring a unique product to the lottery market. We are confident this launch will not only be different from anything we have ever done, but also potentially the most successful in our history.”

Karen Sierra-Hughes, Vice President Latin America & Caribbean at GLI, said: “We take great pride in working with the Vibra Gaming team for several years, and we admire their creativity, professionalism, and dedication.

“We celebrate that a Latin American company, such as Vibra Gaming, is thriving with continuous new developments. In this case, supporting our lottery industry that is aiming to modernise their operations to generate more revenue for social causes.

“This is precisely one of the purposes of the GLI Standards; to promote innovation while maintaining the integrity, security and fairness of the game.”

The launch of this new type of instant lottery game developed by Vibra Gaming, makes Betsul a pioneer in the gaming market.

Atucha adds: “Lotteries in Brazil, and around the world, have needed to reinvent themselves for a long time. The regulatory period Brazil is undergoing is unique, both at federal and state levels and there could not be a better time to bring a product to market with the potential this has.

“We hope the instant Scratch-a-Lot lottery will be operated in Brazil with best practice, and that, as a public service (of lotteries), this innovative product will provide the state with funds it can invest in the social sector, as set out in the Federal Constitution of the country and for the good of the Brazilian population”.

Sports betting site Betsul is well-known for its “Gambling for Change” initiative that allocates funds from collected bets placed on its site which are then distributed to good causes and social institutions. This has no additional cost for players with Betsul sharing a percentage of its profits to worthy causes.

Latin America

Paysafe strengthens US iGaming solution with Pay by Bank launch

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New product allows American bettors to log-in directly to their bank accounts at online sportsbooks’ cashiers to fund real-time wagers

Paysafe (NYSE: PSFE), a leading payments platform, today launched Pay by Bank for iGaming, a new solution allowing U.S. online bettors to instantly and securely fund deposits at operators’ cashiers directly from their online bank account as well as cash-out winnings seamlessly. This product expands the capabilities of Paysafe’s Gateway, the iGaming payments solution that connects U.S. operators to the market’s most comprehensive range of traditional and alternative payment methods via a single integration.

Building on Paysafe’s 25+ years’ history streamlining iGaming payments, the company added Pay by Bank to respond to the growing demand from U.S. players for payment choice. The Gateway already connects operators’ cashiers to Paysafe-processed card payments, the Skrill digital wallet, the Paysafecash online cash solution, and third-party payment products. Strengthening operators’ player acquisition, Pay by Bank provides their customers with yet another payment option that is particularly appealing to the 27% of bettors who prefer transacting via direct bank transfer, according to Paysafe research.

Leveraging Paysafe’s single-integration Gateway, U.S. online gaming operators can now offer Pay by Bank to their customers, giving first-time users the ability to sync their checking or savings account in just seconds, then fund their player account securely in real-time. For returning bettors, the process is even easier, with Pay by Bank supporting one-click payments from linked accounts.

Winnings can be withdrawn from players’ sportsbook accounts just as seamlessly, with Pay by Bank enabling rapid payouts directly to linked bank accounts, again initiated through a single click.

For operators, all Pay by Bank transactions are indemnified, reducing liability if a player’s deposit from their bank account defaults. Along with helping to drive player acquisition by providing more payment choice, Pay by Bank’s other benefits for operators include strengthening customer retention by improving the overall payment experience. According to Paysafe research, transactional speed and financial security are players’ top-two priorities when it comes to the payment experience.

Zak Cutler, President of Global Gaming at Paysafe, said: “We’re delighted to unveil our new Pay by Bank product for our iGaming solution, which will almost certainly prove very effective in both converting and retaining players for U.S. operators, with the product’s impressive transactional speed and robust security. Through Pay by Bank, we continue to grow the Paysafe Gateway by providing American operators and their customers with unparalleled payment choices, all through a single integration.”

Paysafe will be showcasing Pay by Bank and the Paysafe Gateway while exhibiting (Booth A270) at the SBC Summit North America in New Jersey from May 7th to 9th, 2024.

 

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Compliance Updates

Play’n GO breaks new ground with entrance into third Argentinian province

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Swedish gaming giants’ games now available in the province of Córdoba’s newly regulated market

 

Swedish gaming giants’ games now available in the province of Córdoba’s newly regulated market

Play’n GO, the world’s leading casino entertainment provider, has today announced their expansion into yet another new regulated market, as the Swedish gaming giant has agreed a partnership with Betsson in the province of Córdoba, Argentina.

Argentina is currently in a process of regulation for online gaming purposes on a province-by-province basis, and the partnership with Betsson sees Play’n GO enter yet another regulated market, keeping up the momentum from 2023 that saw the company expand its global reach.

This announcement sees Betsson’s players in Córdoba gain access to Play’n GO’s entire catalogue of games, including classics such as Book of Dead, Reactoonz, and Moon Princess.

This announcement is a signal of intent from Play’n GO, who reiterate their commitment to be present in every regulated market in the world.

Michele Stefanelli, Sales Leader, LATAM and Southern Europe, Play’n GO said: “Our first foray into a new region is always exciting for us, and we’re looking forward to a successful partnership with Betsson in Córdoba. Players around the world, and especially in the LATAM region, have already shown their fondness for our content, and we’re quietly confident that this new region will be no different. We are on record with our commitment to a safe, regulated industry, and we’re very pleased to see that approach rolled out globally by lawmakers and operators alike.”

Maximiliano Bellio, Managing Director Betsson Argentina, added: “We’re pleased to welcome Play’n GO to the Betsson family here in the Córdoba region, and we look forward to many years of success together. Like Play’n GO, Betsson is committed to a sustainable industry model, so this partnership makes perfect sense for both parties. We’re sure our players will be as excited as we are once they start playing these games that have proven so popular around the world, so let’s get started.”

Play’n GO’s games are already available in the autonomous city of Buenos Aires and Buenos Aires Province within Argentina’s federal system.

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Latin America

Salsa Technology Hails Hugely Successful BIS SiGMA Americas

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Salsa Technology has hailed a hugely successful BIS SiGMA Americas where it presented its Latin America-ready solutions. Sao Paulo’s Transamerica Expo provided the backdrop for the Brazilian iGaming community to come together to discuss all the major trends and developments in the region.

From Salsa Technology’s biggest stand yet at the event, the team was on hand for the duration to share info about the cutting-edge technology and highly-flexible solutions created specifically to meet the needs of local markets. The GLI-certified PAM, Salsa Omni, was a hot topic for those seriously exploring the regulated Brazilian market. It provides a comprehensive solution that includes secure migrations for peace of mind. Salsa Technology’s recent collaboration and seamless launch with NossaBet sparked many new conversations around partnerships.

“Seeing the sheer number of people visiting our stand and enquiring about our Latin America-ready solutions filled me with pride,” the founder of Salsa Technology, Peter Nolte, said. “There is huge momentum in the region following the regulatory advancements and we’re perfectly positioned to support those wanting to succeed here.”

Many productive exchanges were focused on Salsa Gator given its unrivalled ability to provide casino gaming in the regulated Brazilian market, complying with the specific requirements laid out by state regulators.

During the two days in Sao Paulo, Salsa Technology’s signature Senhor do Bomfim wish ribbons were in high demand, while the artisanal cachaca kept the conversations flowing.

“This year’s BIS SiGMA Americas event was the best yet for the business as the focus has never been sharper on what our solutions can deliver within the region,” the Chief Operating Officer for Salsa Technology, Andre Filipe Neves, said. “Attendees arrived with clear intentions and demands to discuss how best to expand into these regulated markets. Our preparation set the stage for significant success.”

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