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Virtual Event: “Content Marketing in Online Casinos in Peru”

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Virtual event: Content Marketing in Online Casinos in Perú from Digital Gaming

 

In digital times and especially that many industries have had to reinvent themselves due to various factors including the pandemic, the entertainment industry was in the need to migrate to various formats in their business, for which the online theme has had a considerable boom worldwide, but do we know how to implement new strategies for the online entertainment industry?

Digital Gaming – iGaming News in association with Play Advisors, the only NLP, Neuromarketing and Gamification consultant in Peru in the Gambling sector, announce their next virtual event “Content Marketing in Online Casinos” to be held on April 6th, directed to Peru and Latin America, where we will have the presence of leading panelists involved in online business, such as; Fiorella Vallejos – Marketing Manager of SOLBET, Yonathan Huari Sandoval – Executive of PICHANGA BET, José Daniel Hupio – Administrator of ZONA F and Edilsar Geremias Solis – Administrator of Perú Fortuna.

In this virtual conference, we will be able to understand Content Marketing, which is a very important tool to engage our target audience and grow leads through relevant and attractive content, generating values, and positioning your brand in a positive way.

In this online session, we will be able to share experiences about the strategies implemented by great brands that have managed to position themselves in the minds of consumers, forms of communication, and much more.

About the development of this virtual conference Renzo Escalante – CEO of Play Advisors comments: “This meeting, which brings together companies that operate various online betting formats, will allow us to know what initiatives are being done in this sector and how they are impacting the profitability of companies. We will also discover new techniques for customer retention and content marketing strategies at the 5.0 level”:

In turn, Marié Cubas CEO of Digital Gaming – Noticias iGaming said: “We are excited to give more content to our subscribers and community, as we believe that the industry needs more expertise in various areas and good content for the development of them. We believe that this virtual event is to share experiences that will be enriching for the industry”.

Latest News

PopOK Gaming Joins the 22nd Edition of Peru Gaming Show

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PopOK Gaming is taking part in the Peru Gaming Show (PGS) 2025, scheduled for June 18-19 in Lima, Peru. The event marks its 22nd edition this year and is recognized as one of the most prominent gaming industry gatherings in Latin America.

Participating in PGS reflects PopOK Gaming’s ongoing commitment to strengthening its presence in the Latin American market. The PopOK team values the opportunity to engage directly with regional partners, explore collaboration opportunities, and better understand the local market dynamics.

The event offers a space to not only showcase innovation but also to build meaningful connections with industry professionals in a growing and competitive landscape.

PGS has steadily grown in attendance and scale, welcoming over 8000 visitors and 80+ exhibitors in 2024. The show brings together companies across the gaming and iGaming sectors, providing a platform to explore new technologies, market developments, and regulatory trends relevant to the region.

PopOK Gaming will use the opportunity to present its latest game releases and product updates to industry professionals attending the show. The team will also be available for live demos and conversations with operators looking to enhance their offering with engaging, performance-driven content.

In addition to the exhibition, the event includes two days of conference sessions, known for their focus on the Latin American market and their lineup of experienced industry speakers.

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Latest News

IGT PlaySports Continues Partnership with Boyd Gaming in Nevada via New Three-year Technology Agreement

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International Game Technology PLC announced that it recently signed a new, three-year sports betting technology agreement with Boyd Gaming Corporation. Under the terms of the agreement, IGT’s award-winning PlaySports platform will continue powering Boyd Gaming’s retail and mobile sports betting offering in Nevada through August 2028. The new agreement builds on IGT and Boyd Gaming’s long-standing sports betting technology partnership that started in 2018.

“Boyd Gaming is pleased to announce our decision to continue powering our retail and mobile sportsbooks in Nevada with IGT PlaySports technology. As the core technology of our sports betting offering in Nevada, IGT PlaySports’ platform enables us to evolve Boyd Sports in ways that deliver incremental value to our players and seamlessly scale our offering to address new business opportunities,” said Bob Scucci, Vice President of Race & Sports Operations for Boyd Gaming.

“IGT PlaySports looks forward to continuing our close partnership with Boyd Gaming in Nevada for three additional years and helping them engage players across channels in the most mature, competitive sports betting market in the US. IGT PlaySports continues to invest in and grow our footprint in Nevada. The performance, reliability and scalability of our technology stack and self-service betting technologies ensure our customers benefit from the most comprehensive B2B solution in North America,” said Joe Bertolone, IGT SVP of Sports Betting.

In addition to using the IGT PlaySports platform, Boyd Gaming will continue to offer IGT’s PlaySports Kiosks at its 10 retail betting locations across Nevada.

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Compliance Updates

MGCB Issues Cease-and-Desist Orders to Five Illegal Online Gambling Operators

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The Michigan Gaming Control Board (MGCB) has issued cease-and-desist orders to five illegal online gambling operators—BoVegas Casino, BUSR, Cherry Gold Casino, Lucky Legends, and Wager Attack Casino—after discovering they were targeting Michigan residents without proper licenses. These operators are violating Michigan’s Lawful Internet Gaming Act, the Michigan Gaming Control and Revenue Act, and the Michigan Penal Code.

“These illegal sites undermine the integrity of Michigan’s regulated gaming industry and put players at serious risk. We will not tolerate unlicensed gambling operations that exploit Michigan residents. Our top priority is to protect the public by enforcing the law and shutting down these illegal platforms,” said Henry Williams, Executive Director of the MGCB.

Details of the Crackdown

BoVegas Casino: Offers slots and table games while ignoring Michigan’s strict licensing requirements, leaving players vulnerable to fraud and unfair gaming.

BUSR: Markets itself as a sportsbook and casino but operates without the consumer protections required by Michigan law.

Cherry Gold Casino: Promotes a wide range of slots and table games but lacks Michigan licensure, putting players at risk.

Lucky Legends: Claims to offer a “VIP experience” with bonuses but bypasses state regulations designed to ensure fairness.

Wager Attack Casino: Combines sports betting and casino gaming without a Michigan license, exposing consumers to unregulated practices.

The MGCB’s investigations found that these sites have been accepting wagers and deposits from Michigan residents on sports events, slots, blackjack, and other casino games—all without the oversight and safeguards required by law. Players using these platforms face unreliable payouts, unfair gaming practices, and have no legal recourse in case of disputes.

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“These illegal operations, whether offshore or operating without a Michigan license, exploit players and put them at risk. We will continue to take strong action to protect the integrity of Michigan’s gaming industry and to ensure that residents have access to safe, legal, and regulated gambling options,” Williams said.

The cease-and-desist orders demand that each operator immediately halt all gaming activities in Michigan. They have 14 days to comply or face further legal action from the MGCB in collaboration with the Michigan Department of Attorney General.

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