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Latin America

Betcris celebrates its 22nd anniversary

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Betcris celebrates its 22nd anniversary

 

Betcris, the main sports betting operator in Latin America turns 22 this March, maintaining a good growth rate, continuously advancing and achieving the objectives set year after year.

The Betcris brand is a pioneer in the online gaming industry, offering safe and legal sports betting on sporting events, horse racing and online casino games (where regulations allow) in 15 countries, on 3 continents. In addition, it has more than 100 agencies throughout Latin America, with plans to double its presence in the coming years.

Betcris is the favorite destination for betting on sports; Live betting, competitive prices, and fast and reliable payouts are among the advantages that make Betcris the best choice for customers who want to experience online sports betting and casino entertainment.

JD Duarte, CEO of Betcris explains that the success of the company is based on teamwork, always putting the customer as a priority and innovation. “Looking back, when we started with Betcris we innovated by deciding to open Latin markets, when no one in the industry was seeing the potential of Latin America. We made the bet and it worked, today Betcris is one of the most recognized brands in the sector” said Duarte.

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Over the years, innovation and the development of new business verticals became more important to keep the company relevant in the market. The sponsorship strategy has been decisive for the expansion and opening of new markets.

“At Betcris we want to have the best product and provide the best entertainment to sports and online gaming fans. One of the advantages that the sponsorship strategy gives us is that it brings us closer to our clients, we improve our product, we make it more attractive, safe and reliable. In addition, having alliances with prestigious leagues and clubs reiterates the fact that Betcris is one of the important players in the area”, concluded Duarte.

Betcris is an ally of the NFL and MLB for Latin America, official bookmaker of the Mexican National Soccer Team and the Ecuadorian National Soccer Team. Sponsor of La Liga Pro Betcris in Ecuador and Liga Betcris de Honduras, both the first soccer divisions in their countries. In addition, it sponsors well-known sports clubs and personalities.

Betcris also expanded its reach outside of Latin America. It entered Europe with the introduction of new offices in Poland. It entered Poland as the 18th operator to receive a license to operate in the country.

More development and innovation are on the horizon for Betcris. They are 22 years playing together and we will continue playing together for many more years.

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Endorphina Enters into Partnership with Luckia

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Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.

Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”

Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.

Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”

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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro

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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro

 

Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.

With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.

Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.

Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users.

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Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”

Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.

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BGaming pens Brazilian multi-brand agreement with Cometa Gaming

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BGaming pens Brazilian multi-brand agreement with Cometa Gaming

 

Popular iGaming content provider BGaming has solidified its market position in Brazil by securing an aggregation deal with Cometa Gaming.

Cometa Gaming is an online casino and sportsbook aggregator with several brands in Brazilian market, all in the regulatory process. The group handpicks the best slot studios in the industry to meet the high standards of its passionate players.

BGaming has initially launched its entire portfolio with Cometa Gaming’s iGaming and sports betting brand Br4bet, including popular titles such as Fruit Million, Burning Chilli X and Space XY. The provider will continue to roll out its games across several of the platform’s other brands over the coming months.

This latest partnership demonstrates BGaming’s growing demand in LatAm ahead of the Brazil’s regulated market launching in January, where it remains committed to delivering a safe, fair and entertaining experience for players.

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Gian Carlo Ferrini, Sales Manager at BGaming, said: “Partnering with Cometa Gaming is a major move for BGaming, enabling us to broaden the reach of our award-winning content to LatAm players across its multiple brands. So far, we have enjoyed early success with Br4bet and look forward to launching with Cometa Gaming’s other casino sites in the future.”

Thomaz Campos, COO at Cometa Gaming, said: “BGaming continues to break new ground in Brazil and we are delighted to have them live on Br4bet. Their games will help us achieve our goal of delivering the most appealing and forward-thinking content to players, as we both work towards a shared commitment to excellence.”

 

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

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