Latin America
PLAYMAKER RANKS #1 IN LATIN AMERICA AND IS NOW RANKED #6 ACROSS ALL OF THE AMERICAS BY COMSCORE
Playmaker, the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, has been ranked by Comscore as the number one regional digital sports media group in Latin America and the sixth largest digital sports media group across the Americas with 179.6 million visits in the month of December 2021.
Multiplatform Total Visits in December 2021 (All Americas) (1)
- ESPN – 687 million
- Globo Esportes – 349 million
- CBS Sports – 276 million
- Yahoo Sports-NBC Sports Network – 270 million
- Sports Illustrated Media Group – 211 million
- Playmaker.Fans Group – 179 million
- Minute Media / The Players’ Tribune – 167 million
- USA Today Sports Media Group – 153 million
- MSN Sports – 130 million
- NFL Internet Group – 123 million
Since last reporting it’s Comscore rankings in July 2021, Playmaker has expanded its audience reach both through organic growth and M&A, including the acquisitions of Yardbarker (July – USA), The Nation Network (November – Canada and USA), VarskySports (November – Argentina), Grupo SuperPoker (November – Brazil), Futmarketing (January, 2022 – Brazil), and Cracks (January, 2022 – Mexico). Playmaker’s acquisitions and integration efforts allow the company to deliver diversified and authentic content across multiple channels and geographies.
Playmaker now ranks as a top-25 digital sports media group in the U.S. after generating 18 million visits to its properties in the U.S. in December 2021. Additionally, Playmaker now ranks as the 15th most popular digital sports media group in Canada (2) with 4.2 million visits in Canada in December 2021, per Comscore’s ratings.
Playmaker has also been once again ranked as the number one regional digital sports media group throughout Latin America for December 2021. Through it’s market leading web properties such as Bolavip, Redgol, and Somos Fanaticos, as well as leading social media and video properties Cracks, VarskySports, and Fanaticos Por Futebol, Playmaker continues to deliver to its fans a complete multi-channel content experience across Brazil, Mexico, Colombia, Argentina, Peru, and Chile.
“We continue to focus on the Americas as our core market,” commented Jordan Gnat, Playmaker CEO. “Strong organic growth year over year is the result of our teams executing each day and leveraging key centres of excellence that we have created. We have acquired great companies and we have helped turn them into market leaders.”
Compliance Updates
SYNOT Games Officially Certifies Over 140 Games in Brazil
SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.
“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.
“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.
Compliance Updates
TaDa Gaming Celebrates Further Brazilian Certification Across its Portfolio
Innovative casino content provider, TaDa Gaming, has had more top performing games officially certified for operators and players in Brazil.
GA, the globally recognised ISO/IEC 17025 Testing Laboratory, ISO/IEC 17020 Inspection Body and ISO/IEC 17065 Certification Body, has given its approval to a raft of TaDa releases, reinforcing its already strong brand position in the Brazilian market.
Brazil’s rapid growth and evolving legal framework for gaming regulation have provided opportunities and challenges. Ensuring compliance through certification is a key part of TaDa’s growth strategy as it continues to sign multiple new partnerships with local and international casino platforms, including recent deals with market leaders Aposta Ganha, Cactus Gaming and Betsul.
Enabling casino operators to offer more TaDa signature quality titles, such as Money Coming and Crazy 777, alongside TriLuck release, 3 Coin Treasures, gives players diversity in both theme and ways to win. The leading Fortune Gems series is already fully certified for the Brazilian market.
Ray Lee, Director of Business Development, TaDa Gaming, said: “Having our quality and integrity in casino game content verified by GA is testament to our commitment to our clients and players.”
Compliance Updates
EGT Digital obtained a licence to operate in the regulated market in Peru
EGT Digital is excited to announce that it is now authorized to operate as a provider in Peru. The company has received a licence from the regulatory gaming authority, the Ministry of Foreign Trade and Tourism (MINCETUR), which allows it to supply operators in the country with all of its core products – the X-Nave platform, the Gaming Aggregator, and the casino content.
EGT Digital’s in-house developed “all-in-one” betting platform X-Nave gives operators the technology and tools they need to build and develop a successful business online. It consists of 4 main modules: Sport Product, CRM Engine, Gaming Aggregator, and Payment Gateway. Еach can be part of the turnkey solution or operate independently, as they allow integration with third-party developments.
The Gaming Aggregator presents a wide variety of more than 12,000 games across 140 providers. It offers numerous player engagement tools and a Recommendation module through which operators can create highly personalized content for their customers based on users’ individual behavior and preferences.
EGT Digital’s gaming portfolio contains over 120 casino titles, including 4 top performing jackpots: Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot. The company’s vast array of games is being constantly enriched with new additions designed to fit the tastes and requirements of different players. EGT Digital’s slots are currently presented in more than 50 markets around the world, having ranked among the favorites of gaming audiences in each one of them.
“This licence is an achievement of great significance for us,” said Tsvetomira Drumeva, Head of Sales at EGT Digital. “Entering the regulated market in Peru will allow us not only to unleash the huge potential of our products on a local level but also to continue our expansion in the region and consolidate our positions as a leading supplier of iGaming solutions in LatAm.”
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