Galaxy Racer, one of the largest esports, gaming and lifestyle organization globally, headquartered in Dubai, is proud to announce it will be the official ‘Leading Arm’ sponsor of the Canadian men’s National Cricket Team at the ICC Men’s T20 World Cup Qualifier this Friday. The sponsorship will see Galaxy Racer’s logo appear on the players’ leading arms of the official competition jersey as well as warm-up kits while competing in the International Cricket Council (ICC) World Cup Qualifier A.

The ICC Men’s T20 World Cup Qualifier is one of two global qualifiers that together form the final stages of the qualification process for the ICC Men’s T20 World Cup 2022. The Canadian National Cricket team is set to take on the Philippines on the 18th February, followed by Oman on the 19th and Nepal on the 21st February. The successful teams will progress onto the semi-finals and finals the following week, with the two teams that reach the final advancing to the ICC Men’s T20 World Cup 2022 in Australia later this year.

Paul Roy, Founder and Chief Executive Officer of Galaxy Racer commented: “We are excited to partner with Cricket Canada, as we continue our convergence with esports, gaming and traditional sports, which is part of our bigger initiative where we are partnering with major sports properties globally and we are excited to introduce a new set of young audience to the world of cricket. We believe that the convergence of traditional sports with the esports and gaming audience is imperative and we will be assisting Cricket Canada to accelerate the cross pollination with the younger generation. All the best to Cricket Canada in the upcoming International Cricket Council (ICC) World Cup. As the esports community would say, GLHF (Good Luck, Have Fun)!”

Rashpal Bajwa, President of Cricket Canada commented: “Our organization welcomes the partnership with Galaxy Racer. Esports and gaming is a fast-growing industry in the North American market and particularly in Canada. Our players are avid gamers and compete almost daily in their free time on gaming consoles and platforms. This partnership is a natural fit for cricket and Cricket Canada. Cricket Canada hopes this engagement will be the seed for additional collaboration between esports and live sports in cricket.”

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Galaxy Racer has over 100 content creators across Southeast Asia, the Middle East North Africa, South Asia and Europe, amassing over 500 million followers and over 2.5 billion monthly views. Recently, Galaxy Racer’s content creator AboFlah smashed two GUINNESS WORLD RECORDS™ titles for the “Longest live-stream (video)”, recording live for 268 hours 14 mins 20 seconds and “Most viewers for a charity donation live stream on YouTube”, attracting 698,000 peak concurrent views, while raising over US$11M for charity. Galaxy Racer is no stranger to traditional sports, including its partnership with LaLiga, Spain’s national football league and is a sponsor of their esports initiatives, eLaLiga Santander. Galaxy Racer launched the first-ever Fortnite cross regional esports tournament between Europe and the Middle East, with traditional sports athlete, FC Barcelona football superstar Pierre-Emerick Aubameyang. Galaxy Racer is a sponsor of Rogue Jam, a brand-new Indie game jam competition with US$800K in prize pool.

Galaxy Racer recently invested in Talent Lyfe, an innovative talent management agency for elite athletes across all professional sports, spearheaded by former Manchester United legend, Mikaël Silvestre. Galaxy Racer has expanded its global footprint to new emerging markets, such as organising Pakistan’s largest esports tournament with over US$100,000 in prize pool and announcing a US$10 Million investment into Southeast Asia’s esports and gaming industry by setting up their Asia Pacific headquarters in Kuala Lumpur, Malaysia.