eSports
INDIANAPOLIS TO HOST NBA 2K LEAGUE’S FIFTH ANNIVERSARY SEASON BEGINNING MARCH 23
The NBA 2K League announced that Indianapolis has been selected as the host city for the NBA 2K League’s fifth anniversary season and unveiled the league’s complete competition schedule, which includes a combination of remote and in-person games. The competition tips off on Wednesday, March 23 with the amateur qualifying event for the Coinbase NBA2KL 3v3 SLAM OPEN, the first of three tournaments in the new Coinbase NBA2KL 3v3 BLACKTOP SERIES, and will culminate with the NBA2KL 3v3 and 5v5 Finals as part of the NBA2KL Championships on Saturday, Aug. 20 and Saturday, Aug. 27, respectively.
In-person NBA 2K League competitions will take place at the new NBA 2K League Studio in Indianapolis at The Pavilion at Pan Am. The studio’s innovative design will feature two circular competition stages to allow for simultaneous in‑person games that give the broadcast the opportunity to switch between games in real-time to capture the most exciting action. Information on tickets for in-person games will be announced in the coming weeks.
“After playing nearly all of the 2020 and 2021 seasons remotely, we are thrilled to get back to our live studio experience in the heart of downtown Indianapolis – a city overflowing with passionate basketball fans and known for putting on some of the biggest events in American sports,” said NBA 2K League President Brendan Donohue. “The NBA 2K League is proud to call Indianapolis our home for the 2022 season.”
“Indiana Sports Corp is excited to partner with the NBA 2K League on its upcoming season in Indy,” said Indiana Sports Corp President Ryan Vaughn. “Our team will provide assistance in several capacities over the course of their 2022 competitions, and we look forward to welcoming this first-ever full tournament season, playoff and championship event to our city. Esports is among the fastest growing sports in the world, and we are thrilled Indy will be the epicenter of the NBA 2K global community for the next 6 months. We are, after all, the city where champions are crowned.”
New this season, as an avenue for the 2 million players who play NBA 2K every day to compete in NBA 2K League competition, amateur teams from around the world will have the opportunity to participate alongside NBA 2K League teams for a share of the 3v3 tournament prize pool. The Coinbase NBA2KL 3v3 BLACKTOP SERIES, which includes the SLAM OPEN, SWITCH OPEN and STEAL OPEN, will complement the traditional 5v5 BANNER CHAIN Powered by AT&T tournaments (THE TIPOFF, THE TURN and THE TICKET). The SLAM OPEN and SWITCH OPEN will include the 24 NBA 2K League teams, North American amateur teams that earned a spot through the tournaments’ qualifying events and Community Teams selected by the league and consisting of top players from the 2K community and social media influencers. The STEAL OPEN will include the 14 NBA 2K League teams that haven’t already qualified for the NBA2KL 3v3 Playoffs, and one amateur international team from each of the European and Asia-Pacific regions that earned a spot through separate international qualifying events. NBA 2K League teams, amateur teams and Community Teams will qualify for the NBA2KL 3v3 Playoffs based on their performance in the prior competitions throughout the season.
THE BANNER CHAIN Powered by AT&T and the NBA2KL 5v5 Playoffs and Finals will continue to feature only NBA 2K League teams. All 24 teams will compete in THE TIPOFF and THE TURN. The five top performing teams from each conference at the end of the regular season will automatically qualify for the NBA2KL 5v5 Playoffs. The 14 remaining teams will compete in THE TICKET, with the winning teams from the two conferences earning the 11th and 12th spots in the playoffs.
For the first time in league history, following the completion of the SLAM OPEN, THE TIPOFF, the SWITCH OPEN and THE TURN, each NBA 2K League team will play five additional 3v3 and 5v5 matches that will finalize which teams automatically qualify for the NBA2KL Championships and determine seeding in the STEAL OPEN and THE TICKET.
The NBA 2K League will announce additional information related to the 2022 season in the coming months, including registration details for the qualifying events for the three Coinbase NBA2KL 3v3 BLACKTOP SERIES tournaments, further details about Community Teams, and the 2022 season prize pools.
Below please find the 2022 NBA 2K League competition schedule:
- March 23 – 26 SLAM OPEN Amateur North America Qualifying Event (Remote)
- March 30 – April 2 SLAM OPEN Amateur North America Qualifying Event (Remote)
- April 5 – 8 THE TIPOFF Group Play (Remote)
- April 12 – 15 THE TIPOFF Group Play (Remote)
- April 20 – 23 THE TIPOFF Bracket Play (NBA 2K League Studio, Indianapolis)
- April 26 – 29 SLAM OPEN Group Play (Remote)
- April 27 – 30 STEAL OPEN Amateur Europe Qualifying Event (Remote)
- May 3 – 6 SLAM OPEN Group Play (Remote)
- May 4 – 7 STEAL OPEN Amateur APAC Qualifying Event (Remote)
- May 11 – 14 SLAM OPEN Bracket Play (NBA 2K League Studio, Indianapolis)
- May 18 – 21 SWITCH OPEN Amateur North America Qualifying Event (Remote)
- May 25 – 28 SWITCH OPEN Amateur North America Qualifying Event (Remote)
- May 24 – 27 THE TURN Group Play (Remote)
- May 31 – June 3 THE TURN Group Play (Remote)
- June 8 – 11 THE TURN Bracket Play (NBA 2K League Studio, Indianapolis)
- June 14 – 17 SWITCH OPEN Group Play (Remote)
- June 21 – 24 SWITCH OPEN Group Play (Remote)
- June 29 – July 2 SWITCH OPEN Bracket Play (NBA 2K League Studio, Indianapolis)
- July 5 – 8 5v5 Seed Weeks (Remote)
- July 12 – 15 5v5 Seed Weeks (Remote)
- July 19 – 22 3v3 Seed Weeks (Remote)
- July 26 – July 29 3v3 Seed Weeks (Remote)
- August 1 – 7 League-Wide Bye Week
- August 10 – 11 STEAL OPEN (NBA 2K League Studio, Indianapolis)
- August 12 – 13 THE TICKET (NBA 2K League Studio, Indianapolis)
- August 17 – 20 NBA2KL 3v3 Playoffs and Finals (NBA 2K League Studio, Indianapolis)
- August 24 – 27 NBA2KL 5v5 Playoffs and Finals (NBA 2K League Studio, Indianapolis)
eSports
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
- CSMG will create and operate College Street FighterTM Tour in North America for the 2024-25 academic year
- College conference Street Fighter 6 champions will punch their ticket to the national Collegiate Esports Commissioner’s Cup (CECC) & May Madness in 2025
eSports
R&D rethink needed for sportsbooks to harness esports’ power
Esports betting is still grappling with a perception problem amongst operators. Despite the leaps and bounds in product development made by suppliers – particularly in the last two years – esports hasn’t shaken off the image built in the late 2010s.
Our good friend, Oliver Niner, Head of Sales at PandaScore, has been kind to share the below article with us.
There’s scepticism around esports betting’s value, how well it can actually perform and what’s needed to make it appeal to bettors. A big part of that comes down to perception, which shapes the research and development (R&D) choices made by each operator.
Self-fulfilling prophecy?
Operators who have put the research and development (R&D) resources into esports are seeing excellent growth, while others are still treating it like part of a long tail. The lack of a uniform approach to esports often translates into hesitancy to be bullish and invest in esports.
Whereas in the United States, post-PASPA sports betting has exploded and operators are seeking to capture as much territory and market share as possible because in most cases, you switch the lights on and the money comes in. It’s, of course, good business sense to take opportunities like this – you can apply the same templates used elsewhere on an incredibly lucrative market.
This kind of approach has been attempted for esports and hasn’t found the same success. Granted, the legislation for betting on esports has been somewhat slower than that of sports betting and iGaming.
However, bullish operators have acknowledged the fact that esports hasn’t found the same success in regulated states and asked what can be done differently, while for others, esports has been thrown into the too-hard basket or relegated to the bargain bucket.
For the latter, the fate of the esports vertical becomes a self-fulfilling prophecy – especially if an operator already using a budget esports product that throttles its very growth.
It takes two to tango
When esports is discussed in broader betting circles, you’ll often hear different versions of the same talking point: the problem with esports is no one is doing it well, it doesn’t innovate.
This argument is a case of the pot calling the kettle black. Esports is a driver of innovation, and it is sportsbook R&D that is holding it back.
Multiple suppliers on the market are investing significant resources into R&D, and bullish operators are leveraging these product innovations to acquire new customers and create engagements made for the internet age.
There are understandable reasons why sports betting doesn’t innovate. It’s largely because operators focus on acquisition, entering new territories and spending money on data rights. But the actual R&D on sportsbook products is left lacking, with ever-increasing cost-per-acquisition (CPA) numbers a clear symptom of this.
It means that if an operator does decide to use or acquire an esports specialist supplier but does little to cater its product and attempts to just lay the sports betting template over the top, of course performance will be throttled.
It’s like putting a Ferrari engine in a Prius – no offence to Toyota or Prius owners.
The same problem exists on the platform supplier front. Platforms are understandably focused on compliance and getting customers live, not necessarily improving models or their products.
Even the idea that if you just acquire an innovative company the problem is solved or you have found the solution, doesn’t hold water. In many cases, the company is acquired and plenty of noise is made about it, but there’s little organisational investment in R&D afterwards.
It’s not just in esports
These problems extend to customer acquisition and marketing for most emerging markets, not just esports. There’s a rush to use the same old playbook in newer sectors because it’s easy.
The fantasy vs. house sector in the US is already experiencing an acquisition arms race. As analyst Dustin Gouker points out, deposit match bonuses for new users on fantasy vs house products have jumped from $100 to as high as $500 in some places.
This is the same race that played out in sports betting and despite the costs, there’s little effort from most operators to try something different. There’s less work when you just put the same acquisition template on an emerging sector and call it a day. This seems to be an accepted practice in the industry, for better or for worse.
Esports betting success requires ongoing dialogue
Rather than attempting to wedge esports into hegemonic sportsbook approaches, sportsbooks need to take a completely unique approach.
The fact is the betting sector has barely scratched the surface – communities of esports fans are still dormant. Canadian operator Rivalry has built a successful, esports-first business by embracing the ever-changing internet culture that esports inhabits. French esports organisation Karmine Corp recently sold out a 30,000-person stadium for an event with no prize money up for grabs.
Innovative products developed on the supplier side like microbetting and betbuilders are only half of the equation.
Maximising esports revenues requires institutional investment, ongoing R&D and collaboration between suppliers and operators to create products and experiences. This includes having staff on the operator side that can drive and push the product further, and crucially, rethinking current sportsbook strategies and practices.
Building experiences for betting’s greatest emerging market – one that caters to your future core audience – takes investment, innovation and a willingness to experiment. If the industry wants to make the most of the Millennial and Gen Z audience that will become its primary customers, investment into R&D and close collaboration between suppliers and operators is needed. Many hands makes light work.
eSports
North Star Network Acquires Um Dois Esportes
North Star Network has acquired Um Dois Esportes, a sports coverage and analysis site created from the merger of Gazeta Do Povo and Tribuna do Paraná in 2020.
Julien Josset, co-founder of North Star Network, said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.
“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.”
NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.
The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.
NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.
Rafael Mello, Director of GRPCOM, said: “We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions. We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.
“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”
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