Aristocrat Leisure has announced the acquisition of Gaming Analytics, the US-based provider of AI-powered tools, for an undisclosed sum.
The Gaming Analytics solution is designed to provide real-time player analytics, slot optimisation and marketing automation alongside a traditional casino management system.
Aristocrat claimed that the acquisition will help enhance its capabilities for platform operations, particularly by providing operators with real-time data collection, analytics and personalised player engagement across land-based operations.
Gaming Analytics CEO Kiran Brahmandam and the team of more than 30 people working across the US, Spain, India and Canada, have transitioned to Aristocrat as part of this acquisition. Brahmandam has assumed the new role of managing director, Gaming Analytics within Aristocrat.
Gaming Analytics will continue to support the solutions currently provided to its existing customers.
