Latest News
Playtech Strengthens Banijay Partnership
Playtech, the world’s leading gambling technology company, has strengthened its partnership with Banijay Brands, part of the international content producer and distributor Banijay, after being granted exclusive rights for use of The Million Dollar Drop brand in the US and retaining its rights for Deal or No Deal Bingo for a further five years.
Under the new agreement, Playtech has been granted exclusive brand rights to The Million Dollar Drop in the US – known internationally as The Money Drop, complementing Playtech’s branded content strategy to deliver the most engaging entertainment experience in the market. The agreement follows the recent launch of Playtech’s two state-of-the-art Live Casino facilities, one in Michigan and one in New Jersey.
The Money Drop Live is one of Playtech Live’s top-performing Live Gameshows that offers an exciting and engaging format which is paired with an internationally recognized and well-loved brand. The Money Drop brand will also be leveraged across Playtech’s Bingo vertical for existing Playtech Bingo markets in the coming months.
Playtech has also retained exclusive rights to the Deal or No Deal Bingo brand for a further five years. One of the most successful gameshow formats of the 21st Century, Deal or No Deal has proved a major hit as a Bingo brand with Playtech’s exclusive Deal or No Deal Bingo room being one of the company’s long-term top performers.
“It is core to our strategy and growth in the US that Playtech Live delivers the highest levels of Live gaming experiences, and through partnering with Banijay we are bringing the most engaging and innovative products, technologies and brands to new markets and audiences. The Money Drop Live offers an incredible gaming experience and we cannot wait to introduce the localised Million Dollar Drop brand to our audiences in the US and strengthen our position as a global leader in Live gaming entertainment,” Sasha Uman, Director of Live Business Development at Playtech, said.
“We are delighted to renew our long and successful partnership with Banijay. Deal or No Deal Bingo is consistently amongst our top performing Bingo rooms, and we’re thrilled to continue to provide our partners and their customers with a truly iconic and entertaining gaming experience,” Angus Nisbet, Managing Director of Digital Bingo at Playtech, said.
“Deal or No Deal and The Money Drop are iconic shows with strong fanbases, and we are delighted to see the brands grow into new product verticals. We are thrilled to be extending our partnership with Playtech, as an industry leading supplier, it is well-placed to expand The Money Drop brand into the U.S. market,” Lex Scott, Commercial Director of Gaming and Gambling at Banijay Brands, said.
Latest News
Endorphina Enters into Partnership with Luckia
Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.
Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”
Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.
Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”
Compliance Updates
eCOGRA Approved to Operate in Arizona, Indiana and Panama
eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.
This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.
Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.
In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.
“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.
Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”
Latest News
Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users. Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
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