Gambling in the USA
Newly regulated US states to outperform established markets in 2022 predicts BonusFinder.com research
Bonus Index forecasts New York, Maryland and North Carolina will oust Arizona, Indiana and Colorado from top 10 highest performing states – key drivers are larger populations, more competitive markets and bonuses
The combined effect of large populations, liberal licensing and resulting high bonuses of newly regulating states including New York, Maryland and North Carolina, will see them break into the top 10 highest performing US markets in 2022, the latest BonusFinder.com Bonus Index is predicting.
The success of these new states, including New York – that will become the number one state for US sports betting despite one of the country’s highest tax rates – will mean established US markets including Arizona, Indiana and Colorado will lose their grip on the top 10 despite several setting revenue records at the end of 2021.
Bonusfinder.com predicts average welcome offers in New York of $1,500 with a low of $550 and a high of $5,000. See chart below.
The ‘old’ guard will buck this trend, however, with New Jersey, Pennsylvania and Michigan, three of the first states to regulate both online sports betting and iGaming, predicted to hold onto their top five places in the Bonus Index in 2022.
The Index found that their large player volumes, openness to multiple licences, high bonuses and permitting both online betting and casino games means they are predicted to continue rapid year-on-year growth.
The biggest story of 2022, however, will be further north with betting and gaming brands flocking to newly regulating Ontario, Canada with BonusFinder.com predicting the province will instantly become the most attractive iGaming market in North America for both players and brands, surpassing all its US online counterparts when it goes live in Q1 2022.
New Jersey has recently revealed a record monthly turnover of $1.3 billion in bets taken in October, however Ontario is expected to outstrip this in its first month with a population double the size of the East coast state.
Once regulated Ontario will become North America’s most important online casino and sports betting market. The Bonus Index predicts that a combination of its 15 million population, with a strong volume of sportsbook and casino players, and an estimated 70+ brands looking to acquire a licence when the market goes live means that brands will be entering a highly competitive market and battling for players by offering the continent’s most appealing casino bonus of $866 and an estimated sportsbook bonus of $395.
The Bonusfinder.com Bonus Index measures a wide variety of factors across all current and future regulated sports betting states and provinces across the US and Canada. This includes population, number of licences and licensees, betting volume and average bonus offerings across all licensed brands to calculate an overall Free Bet index score.
Fintan Costello, Managing Director, BonusFinder.com, said: “While the larger established US states will continue to play a crucial role in stateside growth in 2022 our Index shows that newly regulating markets such as New York and Maryland will outmuscle many others due to their large player volume potential and highly competitive markets and bonuses which many simply don’t have right now.
“They will be the benchmark for other emerging and existing states, but nothing will compare to Ontario which is going to explode when regulated early next year. It’s already a booming market pre-regulation but we fully expect it to significantly outperform any US state by some distance and for brands to race to the border to secure a significant piece of the action.”
The renowned Mexican operator Logrand has installed Zitro’s new CONCEPT cabinets and a selection of its latest games at the New York Casino in Monterrey.
Building on its global success, the CONCEPT cabinet line stands out for its Magic Lighting, immersing players in a synchronized light display, resulting in a unique sensory experience. Furthermore, the cabinet’s large Screen Deck blends comfort with intuitive functionality, optimizing the experience for players and operational teams.
The installation of the CONCEPT cabinets is complemented by the addition of the medieval-themed multi-game Legendary Sword, in which players can double their prizes through unique mechanics with the help of a magic sword.
On the other hand, Fairyland Quest takes players to an enchanted forest where Magic Mushrooms give access to a different bonus each, while a friendly Fairy will give a special bonus that doubles the playing area.
Juan David Baracaldo, Director of Operations and Product, highlighted: “The addition of Zitro’s CONCEPT cabinets is a great step to continue offering unique and high-quality experiences to our players. The unique combination of technology, spectacular graphics, and the experience these cabinets offer will further elevate our casino’s entertainment offering.”
For his part, Johnny Ortiz Viveiros, founder of Zitro, expressed: “We are very excited to strengthen our partnership with Logrand, a strategic partner that shares our vision of providing exceptional gaming experiences. The new CONCEPT cabinets and games like Legendary Sword and Fairyland Quest are just the beginning of what will transform how players enjoy entertainment.”
Sky River Casino has announced that an Elk Grove resident has won a whopping $511,311 while playing progressive blackjack on March 31, 2025. The Sky River Rewards member hit the big win after playing the table game for less than an hour.
“Our progressive table games and slot machines continue to be really hot here at Sky River Casino. Our players have had an impressive number of life-changing jackpots and our winning streak continues. We look forward to the next big win and welcome adults near and far to visit to explore and enjoy our high-energy atmosphere, lively promotions, exciting gaming, and unparalleled dining experiences,” said Michael J. Facenda, President of Sky River Casino.
The lucky local guest plans to use her winnings to renovate a kitchen and build a house back home.
“Without question, the best part of my job is watching our valued members and guests experience jaw dropping wins like this one. We all share in the incredible excitement that is absolutely contagious and can be felt throughout the casino,” said Charleen Ripley, VP of Casino Operations for Sky River Casino.
Gambling in the USA
BMM INNOVATION GROUP SHOWCASES ITS SUPPORT FOR TRIBAL SOVEREIGNTY AT INDIAN GAMING CONFERENCE & EXPO MARCH 31 – APRIL 3 AT SAN DIEGO CONVENTION CENTER
Company to sponsor, attend, and speak at the San Diego, California show.
BMM Innovation Group (“BMM,” “BIG Group,” or “BIG”), a technology conglomerate focused on product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, today announced its sponsorship and participation in the Indian Gaming Association’s (“IGA”) annual IGA Conference & Expo, March 31-April 3 at the San Diego Convention Center.
With over three decades of experience supporting Tribal gaming, BIG will be on-site as sponsors, speakers, and attendees to reinforce the Company’s steadfast commitment to Tribal sovereignty and self-regulation.
Proud Partners in Tribal Progress
The BIG Group’s Chairman, President, and Chief Executive Officer Martin Storm said, “BMM proudly partners with Tribal governments, Tribal casinos, and Tribal gaming equipment and technology suppliers to advance Tribal sovereignty, self-determination, and economic development. We are honored to continue supporting the growth and integrity of Tribal gaming through our trusted product compliance services, world-class training and virtual education, and our cybersecurity solutions to protect Tribal enterprises.”
BMM’s long-standing relationships with Tribal gaming suppliers and regulators are at the heart of its mission. As active members of IGA and other key Tribal organizations, BIG is committed to elevating Tribal voices and ensuring Tribal interests remain at the forefront of industry growth.
BIG Group Shares Thought Leadership on Conference Panels and Trainings
- In addition to sponsoring and attending, the BIG Group’s expert thought leaders will speak and provide in-person training at the conference:
- Tuesday, April 1 at 9 am: Innovation vs. Regulation: Keep Pace with Emerging Gaming Technologies – Sean Mason, Senior Director of Tribal Services
- Tuesday, April 1 at 4 pm: Gaming and Cyber Risk Best Practices – Mitigate Risk and Sleep Better at Night – Heather Lee, Senior Director of Sales for BIG Cyber
- Wednesday, April 2 at 9 am: Level III Commissioner Certification Training – Peter Nikiper, Director of Technical Compliance
Unmatched Expertise in Product Compliance and Certification
As a trusted testing laboratory for Tribal gaming jurisdictions across North America, BMM’s focus is fairness, integrity, and security in every gaming environment. IGA attendees are invited to connect with BMM experts to learn more about the Company’s comprehensive product compliance programs.
Education & Training for Long-Term Success
BIG continues to empower Tribal gaming employees through exclusive education and training programs, including free access to RG24seven Virtual Training. These knowledge-sharing initiatives are designed to support responsible gaming, regulatory compliance, and the long-term sustainability of Tribal gaming operations.
Cybersecurity Solutions Tailored for Tribal Gaming
The BIG Group is focused on bolstering cybersecurity defenses for Tribal enterprises through its BIG Cyber services, which includes penetration testing, vulnerability assessments, PCI:DSS evaluations, and a host of managed security services featuring CYREBRO’s Security Operations Center, KnowBe4’s security awareness training, and Maxxsure’s risk management platform.
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