Latest News
New Liftoff + Vungle Report Reveals The Most Effective Video Ads for Acquiring Hyper-Casual, RPG, Social Casino, and Other Mobile Gamers
Full-screen video ads that are 37 seconds long, combined with video end cards, are the top-performing mobile ad creative targeting hyper-casual mobile gamers. That’s one of the key findings in a new study published today by Liftoff + Vungle (www.vungle.com), a leading mobile performance advertising platform. Titled Mobile Game Video Ads Analysis: Optimal Video Lengths and End Cards, the new report analyzes performance data from Vungle’s advertising platform of over 1 billion devices to provide creative guidance for mobile game marketers in genres including Social Casino, Strategy, Role Playing, and more.
Through an analysis of 3.7 billion ad impressions and the resulting installs, the report explores how parameters like end card type and ad duration can be adjusted to appeal to different kinds of gaming audiences. For example, the most effective creative for hyper-casual gamers—currently the largest audience in mobile gaming—is a full-screen video ad with a video end card. The duration of the ad should be around 37 seconds, the approximate length of a hyper-casual game round.
The study also revealed the top-performing ad creative for other gaming genres, including:
- Role-playing games: Long-form ads that explore specific game mechanics are the best way to capture the attention of RPG audiences, who are eager to dive into detail-rich experiences. Forty-six seconds is the ideal length, while looping video end cards drive the best performance for the end card.
- Social casino games: Social casino gamers favor concise ads that are short and sweet—mirroring the rapid game cycle of these titles. The top-performing duration for these ads was 10 seconds, and the winning end cards were standard end cards.
- Strategy games: There is room for numerous ad durations to succeed with strategy gamers, as ads 20 seconds long to those reaching 40 seconds can produce strong results. That said, the data revealed the 33-second mark was the happy middle ground and that app store end cards, which automatically redirect players to the app store front page, stood out among the end card options.
- Puzzle games: While relatively short video ads that clearly illustrate the puzzle’s mechanics work well for this audience, advertisers can see success with numerous creative combinations. The study found the optimal duration for ads was 22 seconds and the best end card was an app store link.
“To thrive in the highly competitive mobile environment, app marketers have to understand how to build and run successful campaigns, and that all starts with effective ad creative,” said Si Crowhurst, VP of Creative Labs & Brand at Vungle. “Our in-house team, Vungle Creative Labs, diligently designs, tests, and iterates on mobile ad creative. We understand what mobile game marketers are up against when they’re optimizing creative, and we wanted to share hard data to help them boost their performance.”
Vungle Creative Labs is an award-winning studio that blends creative, technology, and data insights to design compelling mobile experiences for its clients. Staffed by a diverse collection of data scientists, creative analysts, product managers, and engineers, the team performs in-depth, weekly testing across Vungle’s global network to ensure the latest data inform their clients’ campaigns. After each test, the team integrates its findings into its engineering, product, data science, and performance optimization strategies. Vungle Creative Labs served as the research arm behind the new report.
Mobile Game Video Ads Analysis: Optimal Video Lengths and End Cards provides in-depth analysis for mobile game marketers looking to grow their user bases via high-performance ad campaigns. The report is now available for download from Vungle’s website at https://performwith.vungle.com/mobile-game-video-ads-analysis.
Latest News
South African Online Casino Player Strikes Gold with R189,000 Win at Tusk Casino
In a thrilling display of fortune and skill, Tusk Casino announces a monumental win by Adelheid, a passionate player from South Africa, who secured an astonishing R189,000 from a mere R100 bet on the renowned casino slot game, Gate of Olympus. This remarkable achievement underscores the high-stakes excitement that Tusk Casino offers to its players.
Adelheid’s journey to this significant win was facilitated by his engagement with SouthAfricanCasinos.co.za, the premier online casino and gambling guide specifically designed for South African players. Since its inception in 2003, SouthAfricanCasinos.co.za has been a cornerstone in the online gambling community, offering expert reviews, trustworthy recommendations, and the latest gambling news, thereby guiding players like Adelheid to reputable and enjoyable online gambling experiences.
“I’ve always looked for the best in online casinos, and SouthAfricanCasinos.co.za has never let me down,” Adelheid remarked. “Their insightful reviews and dependable advice led me to Tusk Casino, where I’ve not only found an incredible array of games but also this life-changing win. It’s a dream come true.”
Tusk Casino is renowned for its vast selection of over 3000 slot games, provided by world-leading game developers such as Pragmatic Play, Yggdrasil, and NetEnt. The casino distinguishes itself with generous bonus offerings, including a 50 Free Spins No Deposit On Wheel of Fortune on Registration, and a R5,000 Welcome Bonus for first-time deposits, making it an enticing choice for both new and seasoned players.
Adelheid’s win is a testament to Tusk Casino’s commitment to providing a premier online gaming experience in the South African market. The casino’s elegant design, user-friendly interface, and substantial bonuses are designed to engage and excite players, promising an unmatched online gaming journey.
With the support of SouthAfricanCasinos.co.za, Tusk Casino continues to solidify its position as a leading online gaming destination, offering secure, engaging, and lucrative gaming experiences for South African players. This partnership ensures that players have access to reliable information, the latest industry news, and the best online gambling opportunities, fostering a safe and enjoyable casino online gambling ecosystem.
About SouthAfricanCasinos.co.za
SouthAfricanCasinos.co.za stands as South Africa’s largest and most reliable online casino and gambling guide, delivering unparalleled casino recommendations, unbiased reviews, and comprehensive gambling insights tailored to ZAR casino players since 2003. It remains a crucial resource for players seeking secure, high-quality, and rewarding online gambling experiences.
About Tusk Casino
As an established corporation with numerous ground casinos worldwide, Tusk Casino has successfully extended its reach into the South African online casino market, offering an exquisite blend of stylish design, player-centric features, and significant bonuses. Licensed and regulated by the Government of Curacao, it provides a diverse range of over 3000 slot games from leading global providers, ensuring a rich, rewarding, and secure online gaming experience for all South African players. With its impressive bonuses and comprehensive payment support, Tusk Casino is dedicated to delivering a distinct and superior online gaming experience.
eSports
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
- CSMG will create and operate College Street FighterTM Tour in North America for the 2024-25 academic year
- College conference Street Fighter 6 champions will punch their ticket to the national Collegiate Esports Commissioner’s Cup (CECC) & May Madness in 2025
Gambling in the USA
Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8
Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino is offering Clark County, Nevada residents who register to play in next week’s Super Bingo tournament the opportunity to bring a friend for free.
Happening Monday, May 6 through Wednesday, May 8 in the Plaza’s expansive ballroom, Super Bingo is expected to draw nearly 1,000 people from the local Las Vegas valley and across the country and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while socializing with like-minded bingo players.
Bingo-only registration is $160 per person, and Clark County residents who register can bring a friend for free. Registration is available online at https://www.plazahotelcasino.com/bingo/super-bingo-registration/. Hotel-and-bingo packages start at $300 for a four-night stay with no resort fee.
All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, boxed lunch both days, and $10 in free slot play after the first day’s session.
The Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located on the 3rd floor. By parking on the third floor of the Plaza’s self-parking garage, guests have convenient and direct access to the Plaza’s bingo room and parking is validated for bingo players.
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