Latin America
PA Betting Services Partners with ElTurf
Chilean horse racing content provider ElTurf has entered into a new agreement with PA Betting Services to expand its reach into global fixed odds and pari-mutuel markets.
The exclusive deal, which includes more than 2000 races per year from Sporting Valparaiso, Hipodromo de Chile and Club Hipico de Concepcion, is the first-of-its-kind premium racing product from the region.
Combining the strength of ElTurf’s knowledge alongside PA Betting Services’ in-house content team will see the pre-race content that has so often been absent from Latin America now available at comparable levels to those seen from both North America and the UK.
The service will combine pre-race and live data content with streaming – a service provided by StreamAMG, a PA Media Group company, who will power live streaming delivery including race commentaries by leading British commentators.
The relationship builds on the efforts by ElTurf and Total Performance Data (TPD) to develop in-running data and pricing services for the region, which – as part of the deal – will be made available as a plug-and-play solution on PA Betting Service’s market-leading platform.
Gonzalo Reyes, Chief Executive of ElTurf said: “We are excited to be working with PA Betting Services to advance the interests of Latin American racing into new markets.
“This relationship marks a new chapter for those racecourses seeking a move away from legacy providers and grants them the opportunity to maximise revenues from fixed odds and pari-mutuel markets around the globe.
“Pairing El Turf’s leading coverage from the region, with PA’s unrivalled distribution platform will significantly raise the standard of the product overnight, benefiting both operators and Latin American racing fans.â€
Richard Duncan, Head of Business Development at PA Betting Services, said: “We are thrilled to be working with ElTurf and Latin American racecourses. The ambition shown by racecourses in the region to maximise earnings through exploring new partnerships has been a real journey and one we are very excited to be part of.
“Global racing has much to offer with the quality of racing from these courses as good as many domestic UK races. With knowledge gaps now plugged, Latin American racing will be an exciting proposition for operators crying out for an improved product that includes silks, runner comments, race verdicts and more competitive margins.
“We’re also really excited about the integration here with StreamAMG. Across PA Media Group, we have the talent and knowledge to provide real added value for all customers, and we’re looking forward to where this – and similar knowledge sharing partnerships – can take us.â€
Latest News
BGaming pens Brazilian multi-brand agreement with Cometa Gaming
Popular iGaming content provider BGaming has solidified its market position in Brazil by securing an aggregation deal with Cometa Gaming.
Cometa Gaming is an online casino and sportsbook aggregator with several brands in Brazilian market, all in the regulatory process. The group handpicks the best slot studios in the industry to meet the high standards of its passionate players.
BGaming has initially launched its entire portfolio with Cometa Gaming’s iGaming and sports betting brand Br4bet, including popular titles such as Fruit Million, Burning Chilli X and Space XY. The provider will continue to roll out its games across several of the platform’s other brands over the coming months.
This latest partnership demonstrates BGaming’s growing demand in LatAm ahead of the Brazil’s regulated market launching in January, where it remains committed to delivering a safe, fair and entertaining experience for players.
Gian Carlo Ferrini, Sales Manager at BGaming, said: “Partnering with Cometa Gaming is a major move for BGaming, enabling us to broaden the reach of our award-winning content to LatAm players across its multiple brands. So far, we have enjoyed early success with Br4bet and look forward to launching with Cometa Gaming’s other casino sites in the future.â€
Thomaz Campos, COO at Cometa Gaming, said: “BGaming continues to break new ground in Brazil and we are delighted to have them live on Br4bet. Their games will help us achieve our goal of delivering the most appealing and forward-thinking content to players, as we both work towards a shared commitment to excellence.â€
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
Compliance Updates
GLI Becomes First Laboratory to be Accredited in Maranhão, Brazil
Gaming Laboratories International (GLI) has become the first laboratory to achieve accreditation in Maranhão, Brazil. The accreditation allows GLI to perform tests and certification for the gambling and lottery industry interested in working with lottery and fixed-odds betting operators in the state of Maranhão.
The milestone is the latest in a series of regulatory achievements for GLI in Brazil. Lottery of the State of Maranhão is the third jurisdiction in Brazil to accredit laboratories, and GLI is accredited in all and the first to be authorized in all.
Cassiano Pereira Junior, president of Maranhão Parcerias (Mapa), highlighted the importance of the partnership between the Maranhão State Lottery (Lotema) and GLI. “Every day we strive to make Lotema even better, providing greater security for its users. The partnership with GLI is a concrete way of achieving this goal, as its certification laboratories play an important role for the gaming and lottery industry, guaranteeing the conformity, security, and integrity of the products and systems used by Lotema,†Cassiano explained.
“We are grateful to the Lottery of the State of Maranhão for granting GLI the laboratory accreditation, becoming the first to be authorized in Maranhão. It is extremely gratifying to see how Lotema empower themselves by trusting the technical compliance process to provide transparency, integrity, and accountability to all the industry stakeholders through the certification process. The laboratory accreditation is the first step for a successful implementation of the certification based on jurisdictional standards, and the reason why we at GLI take this step very seriously and with great priority every time a new jurisdiction opens. We feel responsible for being part of the solution towards a fast and efficient implementation of regulations, thus supporting further local industry development and sustainable growth. We are grateful to Lotema and excited to be part of its thriving industry,†said Karen Sierra-Hughes, Vice President of Latin America, Caribbean, and Spain.
GLI has been working with regulators, lotteries, and industry stakeholders across the Latin American and Caribbean region for more than 26 years in their efforts toward regulation, sustainable growth, and eradicating illegal gaming. In Brazil, GLI has been side by side with government entities and all industry stakeholders for nearly 20 years, participating in public hearings in the Senate, Chamber of Deputies, and State government level, and in recent years, adding strategic local representation to strengthen their local support.
Latest News
IGT Delivers Wide-Area Progressive Content to Colombia with Condor Link Game
International Game Technology PLC has announced that it has launched its first wide-area progressive (WAP) compatible game in Colombia with the all-new Condor Link. Players across the country now have the opportunity to spin for large-scale WAP jackpots at nine properties operated by Winner Group Cirsa, one of Colombia’s largest gaming operators.
Delivering a highly engaging entertainment experience to the gaming floor, IGT’s Condor Link game features four jackpot levels and a reset value of 75,000,000 Colombian Pesos (COP). Condor Link features two compelling base games, Edición Guerrero and Edición Guerrera, and is available on IGT’s versatile PeakSlant32 cabinet, featuring three high-definition displays and a large dynamic player panel.
“Deploying our first WAP-compatible game in Colombia reflects IGT’s commitment to differentiating our roadmap for Latin America and providing our customers with new market-attuned themes and jackpot solutions that can help operators diversify their gaming floors. We are excited to partner with Winner Group Cirsa to introduce Condor Link and bring the excitement of IGT’s compelling jackpot content to players throughout the country,†said David Flinn, IGT SVP Sales, Canada, EMEA, and LATAM.
IGT’s Condor Link is a 50-payline, 50-credit cost-to-cover game featuring vibrant warrior-inspired graphics and integrates popular gameplay features and mechanics like free games, stacked wilds, and an entertaining hold and spin bonus. Condor Link will be available at nine Winner Group Cirsa properties in cities across Colombia, including Armenia, Barranquilla, Bogotá, Cali, and MedellÃn, and joins IGT’s portfolio of high-performing multi-level progressive themes like the award-winning Prosperity Link, Mystery of the Lamp, and Magic Treasures games.
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