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Former Facebook, National Geographic, and Netflix Executive Joins PointsBet’s Leadership Team

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PointsBet Wins Top Sports Betting Operator Honors at EGR North America Awards 2022

 

PointsBet, a premier global online gaming operator, announced the hiring of Kyle Christensen as U.S. Chief Marketing Officer. As CMO, Kyle will oversee PointsBet’s overall marketing strategy, working closely with core partners to drive product growth and gain overall market share in one of the fastest-growing industries in the world. Christensen will report to PointsBet U.S. CEO Johnny Aitken.

Christensen previously worked as the head of U.S. brand and consumer marketing for Facebook, leading the company’s first-ever brand marketing campaign, More Together. Christensen also led marketing for the launch of Facebook’s video platform, Facebook Watch.

“What an amazing time to be joining the PointsBet team,” said Christensen. “The sports betting industry is growing exponentially and innovating every day, reminding me of the early days of the ‘streaming wars.’ PointsBet’s unique offering, a premium experience delivered to discerning customers, is a story I’m looking forward to sharing. Thrilled to be on a team of professionals ready and willing to challenge conventional wisdom, shake up the status quo, and elevate the sports betting industry. It truly is a marketers dream.”

Before joining Facebook, Christensen held key executive roles at National Geographic and Netflix. At National Geographic, he was responsible for leading the digital transformation of the business, focused on content and communities.

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While at Netflix, Christensen oversaw marketing initiatives surrounding the brand’s global launch and original film and television series, including Narcos and the shows featuring Marvel Intellectual Property.

“PointsBet continues to hire the best talent in the world,” said Aitken. “Our company’s growth trajectory is exciting, and Kyle is going to help take us to the next level. As our business evolves and in-game betting continues to be an ever-more important aspect of the premium experience we offer, upping our game and reaching our customers where they are is critical. I couldn’t be more excited to welcome Kyle to our team and can’t wait to see what we build together.”

Christensen comes to PointsBet with nearly 20 years of high-profile marketing expertise in developing fully integrated content, brand, television, film, consumer, product, and partner campaigns. His campaigns have consistently ensured revenue generation, product visibility, and growth across paid, owned, and earned media.

The Loveland, Colorado native brings a love for sports, tech, fashion, film, and entertainment that has translated into a strong experience with the world’s most respected companies, brands, TV, movies, filmmakers, celebrities, and athletes.

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Endorphina Enters into Partnership with Luckia

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Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.

Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”

Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.

Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”

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Compliance Updates

eCOGRA Approved to Operate in Arizona, Indiana and Panama

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eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.

This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.

Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.

In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.

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“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.

Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”

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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro

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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro

 

Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.

With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.

Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.

Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users.

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Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”

Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.

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