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iOS Users Spent $1 Billion in Social Casino Apps Amid COVID-19 Pandemic, Says New Report from Liftoff and GameRefinery

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iOS Users Spent $1 Billion in Social Casino Apps Amid COVID-19 Pandemic, Says New Report from Liftoff and GameRefinery

 

The report also shows a 10% spike in cost-per-install on iOS following Apple’s IDFA privacy regulations

Liftoff, one of the world’s largest independent and privacy-friendly platforms fueling the entire mobile app growth cycle across user acquisition, engagement, monetization, and analytics, along with GameRefinery, a mobile games insight and analytics platform, today released its mobile social casino apps report, revealing unique trends in the mobile market. The report reveals record spend in social casino during the height of the pandemic, as well as shifts in platform engagement following Apple’s privacy regulations and key insights into the value of global regions. 

This data draws on more than 83 billion ad impressions and 1.1 billion clicks across 12 million installs and 239 apps between August 1, 2020 and August 1, 2021, to find:

iOS users spent nearly $1 billion on casino apps during the peak of the pandemic

As the pandemic drove a decrease in foot traffic to in-person casinos, social casino titles hit the jackpot. Many consumers took to a new habit of online social casino games, which offer a gambling-like experience without the stakes. According to the report, iOS users in the U.S. spent a record $990 million in social casino apps during the height of the pandemic, Q3 2020 to Q2 2021. Even as vaccinations increased in the U.S. and real casinos in key states were already reopened, the success of social casino didn’t slow down. By Q2 2021, quarterly profits reached a new high of more than $260 million — a particular feat, as the category’s U.S. market share had dropped year-over-year, from 19.43% in Q3 2020 to 18.89% in Q2 2021.

Interestingly, social casino users are older than every other gaming genre — more than half are over 45. The user base is also split about 50/50 men and women, showing that the gaming category has broad appeal. 

“As we examine the effects the pandemic has had on gaming, it’s no surprise casino apps are soaring in popularity around the globe,” said Joel Julkunen, Head of Game Analytics of GameRefinery. “Since we are seeing more movement in this market, it’s vital for mobile marketers and developers in this vertical to use these insights to inform long-term strategies.” 

Apple kills the IDFA, leading Android to win this round of the “Platform Wars”

Amid Apple’s recent IDFA policy changes, the report sees Android edging out iOS as the leading platform for casino apps. As marketers adjusting to the post-IDFA landscape shifted their ad spend habits, cost-per-install (CPI) on iOS increased to 9.9% year-over-year, up to $11.09. Meanwhile, Android CPIs dropped 13.7% between August 2020 and August 2021, widening the affordability gap for Android — iOS install costs are now 122% higher than that of Android, compared to 2020’s 74%. 

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The report also shows Android edging out the competition in return-on-ad-spend (ROAS). While iOS takes the early lead over Android, Android pulls ahead 1.9% by Day 30.

Regional: Bet Big, Win Big

While North America (NAR) shows great engagement, reaching those engaged users comes at a cost. At $10.37, CPIs are the highest of all global regions. Asia-Pacific (APAC), meanwhile, offers a CPI half that of NAR, at $5.68. The regions aren’t far off on 30-day ROAS, with NAR (26.47%) only slightly outperforming APAC (21.8%). Marketers looking for great value may want to consider expanding their sights to gamers in APAC, as the up-and-coming market shows great promise. 

For more details on Liftoff+Vungle and to download the full report, visit LINK

 

Methodology

The 2021 Social Casino Report draws from Liftoff+Vungle and GameRefinery’s internal data from August 1, 2020 and August 1, 2021 — which spans 83 billion ad impressions, 1.1 billion clicks across 239 different apps, 12 million installs and 39 million events to deliver ad performance insights to show how marketers can get the most out of their games.

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Amusnet to Participate in the Third Edition of SiGMA Americas

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Amusnet, a leading international provider of all-casino solutions, has announced its participation in the third edition of SiGMA Americas, taking place from April 8 to 10 at the Transamerica Expo Center in São Paulo, Brazil. With over 18,000 delegates expected, the event stands as one of the region’s most important gatherings for the gaming industry. Brazil plays a pivotal role in the global gaming landscape and is a central focus in Amusnet’s expansion strategy. In line with this commitment, the company will showcase its latest products and actively contribute to the event.

“SiGMA Americas is a key moment for us to reinforce our long-term commitment to Brazil. With over 180 games already certified for the newly regulated sector, we are fully prepared to support our partners and deliver top-notch products and entertainment to local players. At the event, we will showcase a strong mix of top-performing and exciting new releases set to differentiate in the dynamic and rapidly growing region,” said Georgi Izov, Head of Business Development LATAM at Amusnet.

As part of the official agenda at SiGMA Americas, Marco Pequeno, Amusnet’s Country Manager for Brazil, will join the discussion panel “Excitement in Real Time: How Live Games Transform the Gaming Experience.” His participation underscores Amusnet’s strategic focus on Brazil’s evolving gaming landscape and the company’s commitment to driving meaningful conversations around the future of the industry in regulated markets.

Among the player-favorite titles to be showcased is the video slot 20 Golden Coins. Visitors can explore the vibrant cascade slot Candy Palace, bursting with colorful visuals and additional features, along with Hot Deco, a stylish fusion of classic fruit slot aesthetics, smooth graphics, and a captivating soundtrack.

Amusnet will showcase top-performing Live Casino titles, including Dynamic Roulette 120x, and three next-generation Virtual Roulette games: Virtual Monaco Roulette 72x, Virtual Space Roulette 120x, and Virtual Vegas Roulette 500x. They offer thrilling gameplay, excellent-quality graphics, captivating themes and soundtracks. Inspired by iconic casino destinations, they feature additional multipliers of up to x500 and have gained significant recognition in many European markets.

Join the Amusnet team at Stand L145 to explore its latest gaming offerings, experience high-quality entertainment, and discover partnership opportunities in Brazil’s fast-evolving gaming market.

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Potawatomi Casino Hotel Partners with White Hat Gaming

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White Hat Gaming has entered into a multi-year partnership with Wisconsin’s Potawatomi Casino Hotel – one of the largest casino operators in the Midwest.

Under the agreement, White Hat Gaming will deliver its world-class PAM platform to support mobile sports betting and Class II slot wagering for patrons located on tribal land in Milwaukee and Carter Wisconsin. This partnership underscores White Hat’s commitment to providing cutting-edge, compliant gaming solutions tailored to the unique needs of tribal operators.

White Hat Gaming’s pioneering platform technology – already live in multiple U.S. states and Ontario, Canada – will power Potawatomi transition into mobile wagering, enabling the tribe to deliver a seamless, best in-class player experience.

Potawatomi Casino Hotel selected the White Hat platform for its robust in-house cashier, which offers a wide range of payment options through multiple integrated gateways. The platform’s real-time risk monitoring capabilities help identify and manage potential issues instantly, while its award-winning Traveling Wallet technology provides multijurisdictional flexibility within a single player account. Additionally, Potawatomi recognized White Hat’s early leadership in the emerging Class II mobile slots sector – a promising and potentially transformative sector for the tribal wagering industry.

White Hat’s PAM platform stands as the most widely distributed independent solution in the U.S., and its latest partnership with Potawatomi Casino Hotel underscores the company’s commitment to supporting the tribal gaming sector. By delivering advanced technology and operational tools, White Hat empowers tribal operators to optimize performance, enhance player experiences, and maintain long-term adaptability in a fast-evolving market.

Max Wright, Founder at White Hat Gaming, said: “We remain focused on expanding our presence in North America, continuously evolving and enhancing our PAM solution to empower iGaming operators with the technology needed to elevate the player experience and drive operational efficiency. This collaboration further demonstrates our commitment to delivering a cutting-edge platform that combines flexibility and speed to market. We’re confident that Potawatomi’s mobile presence will significantly benefit from our proprietary cashier, expert compliance and regulatory support, and Traveling Wallet technology.”

Dominic Ortiz, Chief Executive Officer of Potawatomi Casino Hotel, said: “We continually seek strategic opportunities to strengthen our market position, and our partnership with White Hat Gaming represents a key step forward as we enter a new era of mobile on premise gaming. By integrating White Hat’s PAM solution, we are enhancing our digital capabilities with industry-leading expertise and providing a best in class experience for our guests.”

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BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO

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BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO

 

BETBY, an industry-leading sports betting provider, has announced a long-term partnership with Calímaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.

As part of the agreement, Calímaco will integrate BETBY’s award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBY’s AI-driven technology, AI Labs, Calímaco’s partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.

Known for its scalable and robust casino and lottery platform, Calímaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the region’s competitive iGaming landscape.

Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are excited to partner with Calímaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into Calímaco’s platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.”

Alejandro Serrano, Head of Business Development at Calímaco, added: “BETBY’s sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.”

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