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FSB names IGT veteran as VP of Program Management

Madinia Melanis joins award-wining sports betting provider as it continues to establish itself in the fast-growing North American market
FSB, the omnichannel sports betting and iGaming supplier, has strengthened its North American senior management team with the appointment of industry veteran Madinia Melanis as Vice President of Program Management.
Melanis joins from supplier giant IGT where she held several roles over a distinguished eight-year career. Most recently she was Senior Manager – Head of North American PlaySports PMO but has been US Sports Betting Regional Lead – Head of PMs and Bid Manager – Business Proposals.
As VP of Program Management at FSB, she will be responsible for on-boarding of FSB’s North American client base ensuring an effective and seamless delivery experience. She has also been tasked with building out FSB’s expanding retail and online delivery teams in the region.
Melanis has been given decision making oversight into new processes and procedures the North American Program Management team will implement in order to successfully align internal teams and increase visibility and collaboration with FSB’s partners. She will officially begin her role at FSB on November 12th.
Melanis will be attending G2E Las Vegas with the FSB North America team as they showcase their online and retail solutions fresh from a recent major deal in South Dakota. More information on FSB’s G2E presence can be found here: https://fsbtech.com/g2e2021/
Ian Freeman, Chief Revenue Officer at FSB, said: “Madinia is a major coup for FSB and she will play a key part in our plans for the North American market. She has incredible experience and knowledge of the industry and the wider sports betting market, and we are thrilled to be able to leverage this.
“FSB is at the cutting-edge of retail and online gambling technologies and as we further establish ourselves in North America we will continue to onboard the best talent in the business and in Madinia we have certainly done that.”
Madinia Melanis, VP of Program Management at FSB, said: “It is an honour to join such an innovative, fast-growing organisation that has ambitious plans for North America.
“I am looking forward to using the experience I have gained over the years to help take the company to the next level and to not only meet but exceed the goals it has set for itself.”
Latest News
Jogo da Zebra: The Most Thrilling Version of the Classic Minesweeper Arrives from Vibra Gaming

Vibra Gaming, the leading game and platform developer in the LatAm market, unveils its latest and most exciting release: Jogo da Zebra, a high-adrenaline experience where every click can multiply your winnings. Designed especially for the Brazilian audience, this game reimagines the classic Minesweeper with visuals and gameplay that resonate with local culture.
The game unfolds on a 5×5 grid with 25 hidden tiles. Players can choose how much to bet and how many zebras will appear on the board, directly influencing the level of risk and potential rewards.
To win, players click on the tiles to reveal golden squares, increasing their bet multiplier. At any moment, they can cash out and secure their winnings before encountering a zebra.
The game also incorporates innovative mechanics to enhance the excitement. By selecting the number of hidden zebras on the board (from 1 to 20), players can adjust the difficulty and raise the prize multiplier as they progress. Additionally, if a zebra is revealed followed by a heart, the game grants an extra life, allowing the player to continue without ending the round. This unique feature adds a new layer of thrill and strategy, as only one extra life can be earned per game.
Jogo da Zebra also includes a Turbo Button, which speeds up tile reveals for a more dynamic gaming experience. A Cash Out button allows players to stop and collect their winnings before risking another click.
Ramiro Atucha, CEO of Vibra Gaming, commented: “Jogo da Zebra combines the nostalgia of a classic with captivating gameplay and big rewards. It’s the perfect game for thrill-seekers who enjoy risk, where every click can make a difference in winning big. We developed it with the Brazilian audience in mind, incorporating a local theme that connects with their culture and gaming preferences.”
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Estadio Gana Launches in Mexico

Mobile Streams Plc (MOS) has announced that, following a successful testing phase, its online casino and sportsbook—formerly known as Bet—has officially launched in Mexico under the name Estadio Gana. This platform provides Mexican sports fans with the latest global sports news, live match updates, and the opportunity to place bets, offering both a Sports Book and Casino experience. Designed with Mexico’s sports and gaming community in mind, Estadio Gana aims to deliver a dynamic and engaging experience for users looking to explore both betting and gaming options.
This launch marks an important step into Mexico’s rapidly expanding sports betting market. With projections indicating the industry could reach US$11.47 billion by the end of 2025, and potential growth of up to 70% by 2028, the timing aligns well with the country’s passion for sports and the upcoming co-hosting of the FIFA World Cup in 2026.
“We’re excited to reach this milestone with our partners in Mexico and abroad. The launch of Estadio Gana is just the beginning, and we look forward to its continued growth,” said Mark Epstein, CEO of Mobile Streams.
“We are excited about the future of Estadio Gana and look forward to continuing our partnership with MOS as we navigate the opportunities ahead in Mexico’s growing gaming market. With the World Cup approaching, we see great potential for continued growth,” Carlos Gomez, CEO of Estadio Gana, said.
Latest News
SCCG Announces Partnership with Belize Marriott

SCCG Management, a global leader in gaming advisory and business development, has announced a strategic partnership with Belize Marriott, focused on conducting a comprehensive market study to assess potential opportunities in the sports betting and gaming sectors.
While the specifics of the engagement remain confidential, the collaboration will leverage SCCG’s global gaming expertise and deep understanding of regulatory, operational, and market dynamics. This initiative marks another milestone in SCCG’s ongoing work with hospitality leaders, building on their previous partnership with Marriott Puerto Rico.
Stephen Crystal, Founder and CEO of SCCG Management, said: “We’re thrilled to collaborate once again with the Marriott brand as we explore new frontiers in gaming and hospitality. Our goal is always to bring informed, strategic insights that empower our partners to make forward-thinking decisions. With my background in brick-and-mortar gaming, including owning and operating six casinos in Downtown Las Vegas, I understand firsthand how the right gaming strategy can enhance a hospitality destination. Belize is a unique market with significant potential, and we’re excited to help chart the course.”
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