• Creatopy’s new Live Data feature connects creative assets to real-time data streams, enabling brands to deliver ads that update automatically based on live variables such as odds, pricing, availability or performance metrics
• iGaming customers experience up to a 20% uplift in first-time depositors in the first 3 months of their campaign
• Superbet is the latest company to adopt this new feature
• Initial Live Data release also popular among travel, finance, retail and entertainment sectors
• This news also follows a series of senior leadership appointments, including: Maikao Grare (CFO), Thibault Imbert (Chief Product & Growth Officer) and Ovidiu Gavril (CTO)

• Personalisation: allowing for ad delivery that precisely aligns with real-time audience interests, shifting market conditions or changes in available inventory.
• Real-time performance: displaying up-to-the-minute prices, availability or exclusive offers, which in turn create a sense of urgency and significantly boost conversion rates.
• Transparent metrics: showcasing verifiable, live information directly within the ad creative – this fosters greater trust and authenticity with consumers.

Strategic hub supports continued LatAm expansion and deepens TG Lab’s regional expertise for global clients and local operators

Global omni-channel platform provider TG Lab has announced the opening of a brand-new office in Brazil, further cementing its commitment to delivering industry-leading solutions and localised expertise across Latin America’s dynamic iGaming landscape.

Located in Foz do Iguaçu, Paraná, this strategic move reaffirms TG Lab’s position as a leader in the region and underlines its ambition to provide clients with unparalleled local knowledge and real-time responsiveness in both Portuguese and Spanish

Designed with comfort and functionality in mind, the new office spans an impressive 400m² and has been purpose-built to provide a modern, collaborative and inspiring work environment.

The new office will house a growing number of critical functions at TG Lab, including teams spanning casino games, gamification, platform development, DevOps, quality assurance and data analysis – supporting major clients such as Aposta.la, Stake and Playcet.

With Brazil’s iGaming market rapidly evolving and regulatory clarity improving, the timing for expansion was pivotal. TG Lab has continued to go from strength to strength across Latin America and the new office enables the company to scale operations and onboard new talent with ease.

Recruitment is already underway for a range of roles including Project Managers, .NET Developers, React Developers, Data Analysts and QA Analysts.

Commenting on the new office, Dainius Narmontas, Chief Operations Officer at TG Lab, said: “As we continue to expand our position across Latin America, this new Brazil office provides a solid foundation that will enable us to grow sustainably and with local insight that no other B2B provider can match. We’ve built a talented, multidisciplinary team here and created a space that nurtures innovation and collaboration. This is more than just an office – it’s a statement of intent.

“With our increased footprint and deepening roots in Brazil, we’re delivering the most localised service in the market. This is a pivotal moment for TG Lab in LatAm – and it’s only just the beginning.”

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Octoplay continues its series of successful partnerships by joining forces with BetMGM, a leading iGaming and sports betting operator, for its highly anticipated United States market debut in New Jersey. This landmark entry into the United States marks a pivotal moment in Octoplay’s North American expansion strategy, bringing its premium product portfolio to American players. The strategic partnership with BetMGM establishes Octoplay’s first active U.S. collaboration and follows the company’s recently obtained Michigan provisional license, setting the stage for an accelerated North American rollout in 2025.

This partnership builds on Octoplay’s successful collaboration with BetMGM in Ontario, where the company first debuted Jackpot Blitz – a bespoke version of its popular jackpot system built in close collaboration with BetMGM. With active licenses in the UK, Sweden, Malta, Ontario, Greece, Romania, Slovakia, Denmark, Italy, Belgium, and the Netherlands, and a provisional license in Michigan, Octoplay advances its strategic market roadmap in key jurisdictions worldwide.

“Our New Jersey launch with BetMGM represents a key milestone in our North American strategy” says Ralitsa Georgieva, Director of Business Development at Octoplay. “This partnership connects our content with players in the largest U.S. iGaming market, providing a foundation for our continued expansion across North America in 2025.”

Oliver Bartlett, VP of Gaming, BetMGM, said, “We are pleased to partner with Octoplay for their U.S. debut. Based on the strong performance in other markets and Octoplay’s premium game portfolio, we are confident the content will be a success in New Jersey.”

The integration with BetMGM marks a significant step in Octoplay’s North American strategy. With New Jersey serving as Octoplay’s gateway to the biggest iGaming market, the company stands ready to bring its proven European success to American players throughout 2025 and beyond.