Latin America
Betmotion refreshes visual identity and offers new features to Brazilian users
Online entertainment brand revitalises logo and provides increased access to more than a thousand live sporting events
Betmotion, the leading Latin American gambling site dedicated to Sportsbook, Casino and Bingo games, has refreshed its visual identity to support the next growth stage of the business.
In the month it turns 13 years old, the company has revealed a new visual identity inspired by its Brazilian heritage. The top online entertainment site breathes Brazilian culture and the rebrand reinforces this commitment.
This new path reflects Betmotion’s essential values that revolve around transparency, security, solidity and trust.
“Brazilian DNA forms the foundation for Betmotion and drives key business decision making. The choices have been reflected in our sports sponsorship portfolio and the new brand reinforces our beliefs and values”, commented Fernanda Gomes, Betmotion Marketing Manager.
The logo transformation goes beyond Betmotion’s sports betting offering as it also supports its standout streaming service. Betmotion customers are able to enjoy hundreds of sporting events, including 12 European football championships, including French, Italian and Spanish leagues. It’s an ideal chance to follow the world’s top stars in action.
In addition to football, fans of a wide selection of sports will also be able to follow live events once they have placed a sports bet within a seven-day period.
“Betmotion users now have an opportunity to place their bets while following the match, all live. They can also access analytics and data to better inform wagering decisions, while tracking performances of the best sports people across the globe at no extra cost”. adds Fernanda.
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21VIRAL ADDS BITBLOX CRYPTO PREDICTION GAMES
21VIRAL has confirmed the integration of Bitblox’s unique crypto-price-based games into its platform. This distribution deal allows 21VIRAL access to popular games such as “3 in a Row,” “Up or Down?” and “Up or Down? Turbo.”
In these prediction games, players can guess whether the price of Bitcoin will rise or fall. The timing is particularly favourable, as the recent bull run in cryptocurrencies and heightened mainstream awareness following the US presidential election have contributed to their popularity.
Christoph Härtel, CEO of 21VIRAL, stated, “We are excited to onboard Bitblox Games to our GameConnector platform. These unique games, based on the crypto market, are highly entertaining and engaging, providing our operator partners with an innovative way to attract and retain players across Latin America.”
Brandt Page, CEO of Bitblox Games, added, “Working with the 21VIRAL team has been a pleasure, from our initial discussions to the contract exchange. The fast integration took less than four weeks, which is a significant advantage for any game studio like ours. Speed to market is crucial for optimal distribution of our crypto-prediction games.”
“The recent developments in the US have led to a surge in the crypto market, increasing the demand for our games within the iGaming ecosystem. As awareness of cryptocurrencies continues to grow in mainstream media, we look forward to collaborating with 21VIRAL and expanding our distribution in the Latin American market”.
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Endorphina Enters into Partnership with Luckia
Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.
Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”
Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.
Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”
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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users. Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
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