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Latin America

Betmotion refreshes visual identity and offers new features to Brazilian users

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Betmotion refreshes visual identity and offers new features to Brazilian users

 

Online entertainment brand revitalises logo and provides increased access to more than a thousand live sporting events

Betmotion, the leading Latin American gambling site dedicated to Sportsbook, Casino and Bingo games, has refreshed its visual identity to support the next growth stage of the business.

In the month it turns 13 years old, the company has revealed a new visual identity inspired by its Brazilian heritage. The top online entertainment site breathes Brazilian culture and the rebrand reinforces this commitment.

This new path reflects Betmotion’s  essential values that revolve around transparency, security, solidity and trust.

“Brazilian DNA forms the foundation for Betmotion and drives key business decision making. The choices have been reflected in our sports sponsorship portfolio and the new brand reinforces our beliefs and values”, commented Fernanda Gomes, Betmotion Marketing Manager.

The logo transformation goes beyond Betmotion’s sports betting offering as it also supports its standout streaming service. Betmotion customers are able to enjoy hundreds of sporting events, including 12 European football championships, including French, Italian and Spanish leagues. It’s an ideal chance to follow the world’s top stars in action.

In addition to football, fans of a wide selection of sports will also be able to follow live events once they have placed a sports bet within a seven-day period.

“Betmotion users now have an opportunity to place their bets while following the match, all live. They can also access analytics and data to better inform wagering decisions, while tracking performances of the best sports people across the globe at no extra cost”. adds Fernanda.

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SOFTSWISS Brings Engineering for Success to SiGMA Americas

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SOFTSWISS Brings Engineering for Success to SiGMA Americas

 

SOFTSWISS, an international technology company providing software solutions for iGaming, announces its participation in SiGMA Americas – one of the largest and most influential industry events in the Western Hemisphere. The event will be held in São Paulo, Brazil, from 7 to 10 April.

Participation in the expo highlights SOFTSWISS’ expansion in the Latin American iGaming market. The company recently secured certification in both Brazil and Peru for the SOFTSWISS Game Aggregator and obtained Brazilian certification for its Jackpot Aggregator. The company has also strengthened its ties in the region through a partnership with rising motorsport talent Eduardo Barrichello for the 2025 FIA World Endurance Championship (WEC).

Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, will join the team working at the company’s Stand M85. He will also make a special appearance as a keynote speaker at the SiGMA Conference, sharing unique industry insights and perspectives from his legendary racing experience.

Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, comments: “Latin America is a continent of unlimited energy, passion, and creativity. The rapid growth of the iGaming industry reflects this perfectly. I’m eager to share my perspective at SiGMA Americas and excited to talk about how SOFTSWISS’ drive for technology and excellence will contribute to shaping the future of this market.”

SOFTSWISS heads to SiGMA Americas with its new ‘Engineered for Success’ campaign, inspired by Formula 1. The creative concept reveals the company as a technology partner that creates high-performing software solutions, where every detail is as precisely engineered as in an F1 car.

Olga Resiga, Chief Business Development Officer at SOFTSWISS, shares: “We are excited to bring our ‘Engineered for Success’ campaign and our best software solutions to SiGMA Americas, a key gathering place for our industry leaders on this continent. Our team is looking forward to meeting partners and prospective clients and building a thriving business in Latin America together. We can’t wait to reveal more of our technologies and our vision for the future of this market.”

SOFTSWISS invites all attendees to book a meeting at Stand M85 to explore how its technology-driven solutions can help operators engineer successful iGaming projects.

 

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

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Betano Sponsored Supercopa Feminina Prepares for Exciting Final This Weekend in Brazil

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This weekend promises great excitement for football fans with the culmination of the Supercopa Feminina Betano, as Brazil’s top women’s teams battle it out to be crowned champions.

Marking the start of the women’s football calendar in Brazil, the competition brings together the eight best teams in the country and is once again sponsored by Betano, Kaizen Gaming’s international premium brand and one of Brazil’s leading online sports betting and gaming platforms.

As the official sponsor of the competition, Betano holds its naming rights and enjoys brand exposure at the key properties of stadiums hosting the matches. This includes LED panel placements along the entire field, 3D carpets beside the goals, and various fan engagement activations, such as influencer-driven initiatives.

Guilherme Figueiredo, Country Manager for Brazil at Betano commented: “The renewal of the partnership for the fourth consecutive year aims to consolidate Betano’s presence in Brazilian football and expand the visibility of the women’s game, strengthening the sport nationwide as it continues to gain popularity season by season.”

Supercopa Feminina Betano 2025

The tournament organized by the Brazilian Football Confederation (known in Brazil by the acronym CBF) will have its final take place this Sunday, March 16. The match will see defending champions Corinthians take on São Paulo, having both successfully navigated Wednesday night’s semi-finals.

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SYNOT Group Appoints Andres Morano as Vice President of Sales for the Latin American Region

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SYNOT Group has announced the appointment of Mr. Andres Morano to the newly created position of Vice President of Sales for the Latin American (LATAM) region. Mr. Morano brings extensive experience in the gaming industry and deep knowledge of the Latin American market, which he will now leverage to support the company’s business activities and expansion in this dynamic region.

In his new role, Mr. Morano will be responsible for developing the business strategy, strengthening SYNOT Group’s market position, and building strong customer relationships across the LATAM region. With his expertise in sales, business development, and client management, he will become a key part of the sales team.

“We are delighted to welcome Andres Morano to our team. His profound knowledge and understanding of the Latin American market are a significant asset for us. We believe that his role within SYNOT Group will further strengthen our position in the region, and his contribution will support our long-term strategy and commitment to delivering top-quality products and solutions to our partners,” Ivo Valenta, owner of SYNOT Group, said.

“I am excited to join SYNOT Group and work alongside such a great company and accomplished team. I look forward to leveraging my experience to enhance our sales efforts in LATAM and contribute to the company’s continued success in delivering awesome products and solutions,” Andres Morano said.

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