Press Releases
American Favorability Toward Gaming Grows as Industry Expands
Americans’ positive view of the gaming industry continues to grow as the U.S. legal market expands. New research from the American Gaming Association (AGA) shows that two-thirds of adults view the industry as a positive economic contributor that provides high-quality jobs and 73 percent support legalized sports betting in their state.
Americans also see gaming as a good community partner. Nearly 7 in 10 Americans believe the gaming industry behaves responsibly and a majority (57%) believe the industry gives back in the communities where it operates.
“We are a committed, responsible partner and economic driver in communities across the country,” said AGA President and CEO Bill Miller. “Because of this, we’ve risen from the most devastating period in our history and embarked on a record-setting comeback.”
Americans are taking notice of the industry’s responsible gaming efforts. The number of Americans who say the industry is committed to responsible gaming has increased by nearly 40 percent since 2018. Further, nearly 80 percent of past-year gamblers are aware of industry-provided responsible gaming resources. Of this group, three-quarters point to specific measures like deposit limits, casino employee training, and time limits as most effective.
These findings come at the start of Responsible Gaming Education Week (RGEW), Sept. 19-25, which brings together all industry stakeholders to promote responsible gaming education while also showcasing the industry’s everyday commitment to responsible gaming.
“Responsible Gaming Education Week provides an opportunity to highlight the tremendous work our members and industry do every day to invest in responsible gaming education,” continued Miller. “As legal gaming expands to new geographies and verticals, everyone engaged with legal gaming must work together to grow responsiblyâour collective success depends on it.”
RGEW 2021 features AGA’s Have A Game Plan.ÂŽÂ Bet Responsibly.â˘Â public service campaign, which is uniting the growing sports betting industry to educate and encourage responsible sports wagering. Through partnerships with sports leagues and teams, gaming operators and suppliers, and media companies, the campaign teaches consumers the fundamentals of responsible sports wagering: setting a budget and sticking to it, knowing the odds, keeping it social, and only playing with legal operators.
The AGA, with its members, is building a responsible foundation for legal sports betting. AGA’s Responsible Marketing Code for Sports Wagering, launched a year ago, defines a robust set of principles to protect consumers and sets a high standard for advertising with self-imposed restrictions on target audiences, outlets, and materials branding, while mandating responsible gaming inclusion across marketing activity.
Ensuring consumers have effective, accessible resources if they need help is key to sustainable growth. The AGA recently released policy recommendations for streamlining helpline requirements in national or multistate advertising campaigns, which have since been adopted in Indiana.
Casino gaming is legal in 44 states with the addition of four states in the last five years. Sports betting is legal in 32 states and the District of Columbia while six states offer legal iGaming.
Through July, the commercial gaming industry has generated $4.83 billion in 2021, putting the industry on pace to break its annual revenue record set in 2019. The AGA’s Commercial Gaming Revenue Tracker is tracking gaming’s record-setting recovery.
Methodology
Survey results come from two online polls conducted on behalf of the American Gaming Association in the late summer among national samples of 2,000 Americans. The data were weighted to approximate a target sample of adults based on age, educational attainment, gender, race, and region. Results from the two full surveys have a margin of error of +/-2%.
- Kantar fielded its survey between August 13-September 1, 2021 among a national sample of 2,000 American voters aged 21 and older.
- YouGov conducted its survey between June 26-31, 2021 among a national sample of 2,033 American aged 21 and older.
Digitain has been awarded the âBest Interactive Sportsbook Experience 2025â title at the SiGMA Americas Awards in SĂŁo Paulo, Brazil, for its outstanding innovation and commitment to delivering advanced sports betting solutions.
Digitain, a leading provider of Sportsbook and iGaming solutions, has won in the âBest Interactive Sportsbook Experience 2025â category at the SiGMA Americas Awards. This prestigious recognition highlights Digitainâs relentless drive for innovation, excellence, and its ability to deliver state-of-the-art Sportsbook solutions to its partners.
The SiGMA Americas Awards took place on April 7 during the BiS SiGMA Americas event in SĂŁo Paulo, Brazil. The awards celebrate the best and brightest companies, recognizing exceptional achievements, groundbreaking innovations, and significant contributions to the industry.
Iain Hutchison, Digitain’s Chief Revenue Officer, stated: âWe are honored to receive this award, which marks our fifth major recognition this year. Itâs a powerful validation of our commitment to innovation and the strength of the partnerships weâve built.
At Digitain, we continuously strive to develop forward-thinking Sportsbook solutions that meet the evolving needs of our partners in a highly competitive global market. We remain focused on continuous improvement, ensuring that our partners have access to the best tools and solutions to drive their business forward.â
As Digitain continues its expansion across regulated markets, this award further strengthens its position as a trusted partner for operators seeking a competitive edge in the dynamic field of sports betting.
EveryMatrix online casino games content has gone live across five regulated jurisdictions with Caesars Entertainment, extending the technology providerâs reach in the regulated North American market.
EveryMatrix is now providing Caesarsâ online casino players in New Jersey, West Virginia, Michigan, Pennsylvania and the Canadian province of Ontario with access to online casino games from its in-house studios, including Armadillo Studios and newly acquired Fantasma Games via integration with SlotMatrix. New game titles are now live across Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino.
EveryMatrix, the industryâs fastest-growing iGaming technology provider, has secured commercial agreements with multiple tier-1 operators in the US, with delivery through SlotMatrix. This includes its first breakthrough aggregation agreement at the end of 2024.
SlotMatrix is the providerâs proprietary aggregation platform and the industryâs largest content library with more than 34,000 games from 350+ studios.
Using the full power of SlotMatrix, North American brands can offer their customers exclusive EveryMatrix games plus a host of best-performing, third-party live and slots content, further enhanced by EveryMatrixâs gamification and player engagement features including free spins, leaderboards and tournaments.
EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Erik Nyman, President, EveryMatrix Americas, said: âWeâre very happy to be live on Caesarsâ digital platforms across multiple jurisdictions in the U.S. and Canada, including Fantasma Games content that has proven to be a huge hit with U.S. players.
âIt is an honour to partner with Caesars Entertainment, as their position and strong brand equity speak for itself. We have shaped a strong relationship with Caesars leading up to go-live that has carried over to the operational phase.â
âSlotMatrix is a casino aggregation platform not just with the largest portfolio of studios but also encompassing unique proprietary player engagement features that are a true game changer for brands, now available to Caesarsâ online casino players.â
Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said: âCompleting this launch with our partners at EveryMatrix marks another milestone for our online casino players. We’re pleased to enhance our online casino platforms with an expanded catalogue featuring a variety of these new titles, which we believe will provide our players with an even more engaging and enjoyable gaming experience.”
BETER, the award-winning provider of fast betting content, data, and live streaming, has obtained vendor registration from the Division of Gaming Enforcement (DGE), the regulatory authority in the U.S. state of New Jersey.
This marks BETERâs first regulatory approval in the United States, enabling the company to deliver its real-time data and live streams to licensed operators in New Jerseyâempowering them to offer players non-stop, fast-paced betting experiences.
The first product approved by the New Jersey DGE is BETERâs flagship Setka Cup table tennis tournaments, which are already live on the New Jersey domain of tier-one sportsbook bet365, also operating in multiple U.S. states.
BETER arranges over 11,000 Setka Cup matches per month across over 16 arenas worldwide, offering 30+ betting markets per event. All contests are monitored 24/7 by BETERâs in-house integrity team, which is dedicated to upholding the highest standards of fair play and transparency.
In total, the provider organizes more than 46,000 fast betting events monthly across esports and sports disciplines. Its portfolio features ESportsBattle tournaments, which include popular titles such as eFootball, eBasketball, and eHockey, alongside classic sports like basketball, tennis, and table tennis. Additional disciplines are scheduled for release later in 2025.
BETER also provides an Esports Odds Feed which delivers market-leading odds for more than 450 tournaments globally with 40,000+ pre-match and live events each year. Odds are calculated using official data and are compiled by a team of expert traders.
Gal Ehrlich, CEO of BETER, said: âThis is a milestone moment for the BETER team, as we see tremendous potential for our fast betting products and solutions in New Jersey and across the U.S.
âWeâve already built a strong reputation as a go-to provider in key markets from Latin America to Europe, and that trust has been instrumental in securing the approvals needed for our U.S. launch.
âSetka Cup has cultivated a loyal following worldwide, and weâre thrilled to introduce it to bettors in New Jerseyâand in other U.S. states where we plan to go live in the coming months.â
Valeriia Tarchynska, Chief Legal Officer at BETER, added: âSecuring our first U.S. approval marks a significant legal and operational achievement for BETER. Our legal team, in close collaboration with our trusted partner, the law firm Blank Rome, worked tirelessly with the New Jersey DGE to bring this to life.
âBut we are not stopping there. We are accelerating efforts to certify our ESportsBattle product for the New Jersey market, while actively pursuing licenses in all U.S. states where gambling is permittedâthe key ones, as of today, being Colorado, Ohio, Florida, North Carolina, and Pennsylvania.â
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