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Offerwalls Drive Record Publisher Earnings on Android and iOS as Monetization Rates Bounce Back from the Ad Industry’s Policy Shift

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3 years ago

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New research by Tapjoy (www.tapjoy.com), a mobile advertising and app monetization company, shows rewarded ads have rebounded from the recent sweeping tech policy changes. While the removal of Cost Per Engagement (CPE) ads from iOS in 2019 and the introduction of App Tracking Transparency (ATT) in 2021 challenged mobile app publishers, Tapjoy’s innovations in rewarded advertising have fueled the resurgence of monetization performance on iOS and continued growth on Android. According to the latest analysis, compiled in Tapjoy’s Ultimate Offerwall Guide 2021, publishers that adopt these approaches are well-positioned for revenue growth during this new era.

Tapjoy surveyed thousands of users and analyzed billions of engagements to discover the tactics publishers need to navigate mobile monetization in 2021. Here are some of the key insights from the research:

  • Offerwalls deliver returns for app publishers: Top eCPM rates in the US reach $1500 and average $400 across genres. Monetization rates per daily Offerwall user range from $0.07 to $0.33, with the US average sitting at $0.20.
  • iOS monetization rates are recovering: The growth of shopping offers on the iOS Offerwall — a popular rewarded ad unit — has created a resurgence in monetization rates. Rates grew by 100% since the removal of CPE ads and have maintained over 50% of their gains despite ATT.
  • Multi-Reward CPE ads are popular on Android: Ad spend for the new Multi-Reward CPE ad format increased by 420% YoY.
  • Users have embraced the rewarded ads model: 70% of users surveyed indicated they enjoy rewarded ads. 47% shared that rewarded ads are their preferred way to get virtual currency.
  • Rewarded ads are part of gameplay: 79% of users surveyed complete rewarded ads weekly, and 41% complete rewarded ads daily. 45% of users said they would stop playing a title if the Offerwall was removed.

Tapjoy’s guide breaks down the latest data on rewarded ad user preferences, investigates rewarded ad trends by platform and region, and reveals publisher ad benchmarks and best practices.

“Despite significant challenges, the rewarded ad model has proven remarkably robust,” said Benjamin Chen, EVP & GM, Global Developer Relations at Tapjoy. “On iOS, we’ve seen users respond strongly to the influx of shopping offers — a response that’s largely the product of exciting improvements to the Offerwall’s UI. Meanwhile Multi-Reward CPE has proven wildly successful in the Android ecosystem. Overall, mobile advertising has been resilient in the face of trying circumstances.”

The survey data in Ultimate Offerwall Guide 2021 was gathered from 3,977 respondents on the Tapjoy network in the first quarter of 2021. Platform data from the report is global and covers the second quarter of 2019 through the second quarter of 2021. Tapjoy analyzed billions of user engagements to calculate the mobile advertising benchmarks.

To download the complete guide, visit https://www.tapjoy.com/lp/ultimate-offerwall-guide-2021/. 

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eSports

CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL

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1 day ago

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May 3, 2024

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College conference Street Fighter 6 champions will punch their ticket to the national Collegiate Esports Commissioner’s Cup (CECC) & May Madness in 2025

 

  • CSMG will create and operate College Street FighterTM Tour in North America for the 2024-25 academic year
  • College conference Street Fighter 6 champions will punch their ticket to the national Collegiate Esports Commissioner’s Cup (CECC) & May Madness in 2025
Collegiate Sports Management Group (CSMG) announced today during the kick-off of its Collegiate Esports Commissioner’s Cup (CECC) Texas presented by McDonald’s that it has joined forces with Capcom to launch the College Street FighterTM Tour during its 2024-25 academic year with the finalists competing at CECC Texas in 2025 throughout its May Madness event. Street FighterTM 6  will join Super Smash Bros. Ultimate, Overwatch 2®, Rocket League, and VALORANT as part of the official game titles for CECC.
“We are immensely excited to welcome Capcom into the CECC family and provide a path to glory for student athletes to showcase their skills in Street Fighter 6,” said Michael Schreck, Chief Executive Officer for CSMG. “In our fourth year of building May Madness, we continue to listen to our players, coaches and fans on how to make our event more inclusive, and the partnership with Street Fighter 6 is a resounding success.”
“The Street Fighter franchise is a multi-generational and global game series, so it’s important for us to continue to grow that fandom at the collegiate level,” said Michael Larson, Head of Esports at Capcom USA. “CECC continues to set the standard for competition and community, so it’s a natural format for expansion, and we’re eager for College Street Fighter Tour competitors across North America to show off their skills and join us in Texas next year.”
”The vision for the College Street Fighter Tour is a publisher backed esports series that integrates into the existing infrastructure of The Collegiate Esports Commissioners Cup, a bracket style event series that takes place every year and has been coined May Madness. The path to championship includes invitational bids to national and regional level conferences as well as official CECC qualifiers held regionally,” said Angela Bernhard Thomas, Chief Esports Officer for CSMG’s ESPORTSU.
Every college or university from a 2-year or 4-year institution can participate through their conference or through select qualifiers. Wim Stocks will serve as the Commissioner of the College Street Fighter Tour and bring his 20 years of experience in college esports to create a dynamic and engaging format of competitive gaming.
“Since the launch of Street Fighter 6 in June of ’23, it is clear the rich legacy of Street Fighter is stronger than ever and helping lift the fighting game community to still greater heights,” said Stocks. “Having a structure now for a national collegiate competitive series, league, and events, Capcom and ESPORTSU are building a phenomenal ecosystem and mechanism for developing up and coming Street Fighter 6 competitors.”
More details on the College Street Fighter Tour will be shared later this year.
CSMG welcomes 84 teams (up from 64 in 2023) this weekend from a record breaking 19 conference champions to the largest scholastic esports festival globally. They will compete at Esports Stadium Arlington on May 3-5 for the chance to hoist one of the coveted trophies. Fans can watch the CECC Texas on ESPORTSU’s Twitch channel at https://www.twitch.tv/esportsu.
CECC Texas 2023 was also recently awarded LAN Event of the Year during the inaugural Scholars Awards in Las Vegas, which are produced in partnership with the Esports Awards.
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Gambling in the USA

Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8

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1 day ago

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May 3, 2024

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Happening Monday, May 6 through Wednesday, May 8 in the Plaza’s expansive ballroom, Super Bingo is expected to draw nearly 1,000 people from the local Las Vegas valley and across the country and Canada

 

Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino is offering Clark County, Nevada residents who register to play in next week’s Super Bingo tournament the opportunity to bring a friend for free.

Happening Monday, May 6 through Wednesday, May 8 in the Plaza’s expansive ballroom, Super Bingo is expected to draw nearly 1,000 people from the local Las Vegas valley and across the country and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while socializing with like-minded bingo players.

Bingo-only registration is $160 per person, and Clark County residents who register can bring a friend for free. Registration is available online at https://www.plazahotelcasino.com/bingo/super-bingo-registration/. Hotel-and-bingo packages start at $300 for a four-night stay with no resort fee.

All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, boxed lunch both days, and $10 in free slot play after the first day’s session.

The Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located on the 3rd floor. By parking on the third floor of the Plaza’s self-parking garage, guests have convenient and direct access to the Plaza’s bingo room and parking is validated for bingo players.

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Gambling in the USA

Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania

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2 days ago

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May 2, 2024

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Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has agreed a long-term on-property sportsbook partnership with Mohegan to provide its award-winning sportsbook at two retail locations in the state of Pennsylvania.

The partnership will see Mohegan utilise Kambi’s cutting-edge retail sportsbook offering across more than 20 kiosks in sportsbook locations at Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.

The deal further strengthens Kambi’s relationship with Mohegan, which already utilises Kambi’s suite of sports betting products at ilani in Washington, as well as online and on-property in the Canadian province of Ontario at Fallsview Casino Resort and Casino Niagara.

Kristian Nylén, Kambi CEO and Co-founder, said: “With several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.

“This latest deal further reinforces Kambi’s position as the sportsbook provider of choice for tribes across North America, and we look forward to our ongoing collaboration with Mohegan.”

Tony Carlucci, President & GM of Mohegan Pennsylvania, said: “Mohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the Sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.”

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