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Caesars Sportsbook Becomes Official Sportsbook Partner of LSU Athletics

LSU Athletics and Caesars Entertainment announced a multi-year partnership to make Caesars Sportsbook the exclusive gaming and sportsbook partner of the Louisiana State University athletics department.
This landmark alliance with a Power Five athletics department, facilitated by LSU’s third-party multi-media rights holder, Playfly Sports, focuses on unique alumni and fan engagement opportunities while expanding responsible sports gaming and education.
“LSU Athletics programs have always exemplified excellence, and at Caesars, we couldn’t be happier to partner with such an iconic brand in college athletics. We have a proud legacy in Louisiana, and bringing LSU fans and alumni closer to the sports they love while also offering scholarship opportunities will help us build upon that,” Chris Holdren, Co-President of Caesars Digital, said.
Caesars Sportsbook will receive a multitude of marketing and sponsorship assets from LSU Athletics. Assets include naming rights for the new Caesars Sportsbook Skyline Club at Tiger Stadium, signage throughout Tiger Stadium, as well as additional signage at the Pete Maravich Assembly Center, Alex Box Stadium, and an exclusive presence on the LSU Sports Mobile App.
Broadcast and digital sponsorship rights, visibility for Caesars Sportsbook throughout all of LSU’s 21 men’s and women’s sports programs are also included in the agreement, as well as opportunities for Caesars Sportsbook customers to attend LSU athletic events and access VIP hospitality at Tiger Stadium through their membership with the company’s industry-leading loyalty program, Caesars Rewards.
“LSU has always taken pride in providing fans with unique, innovative, and world-class experiences, and our new partnership with Caesars Entertainment will do just that. We share a clear vision of how athletics and entertainment can come together to enhance the fan experience, and we are excited to join with Caesars to make that vision a reality,” LSU Athletics Director Scott Woodward said.
In addition to providing a financial commitment to LSU, Caesars will also create an annual scholarship fund to support Louisiana-resident LSU students. The fund will benefit students pursuing majors in sports administration, commerce, and leadership, paving the way for future Tigers in the industry.
“As a proud partner of LSU Athletics, we are focused on creating innovative partnerships to engage sponsors and unlock meaningful new revenue sources. Given the interest in and access to gaming, we are excited to responsibly bring Caesars Sportsbook and LSU together,” Michael Schreiber, Founder and CEO of Playfly Sports, said.
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Caesars Entertainment and Bread Financial Introduce New Caesars Rewards® Prestige Visa, a Premium-Level Credit Card Allowing Caesars Rewards Members to Earn Tier Status Faster and Unlock Luxury Rewards with Every Purchase

Caesars Entertainment (NASDAQ: CZR), the largest casino entertainment company in the U.S., is playing a bold new hand by launching a second, elevated, Caesars Rewards® Visa Signature credit card with Bread Financial (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions. For a $149 annual fee*, the Caesars Rewards Prestige Visa Signature credit card includes up to $450 in annual value and gives members all the benefits of high-end experiences as well as waived fees for foreign transactions*.
Cardmembers will receive Prestige Perks worth up to $450 and redeemable annually across Caesars’ 50+ U.S. destinations, including:
- A complimentary hotel night upon anniversary (up to $300)*
- $50 Slot Play*
- $100 Caesars dining credit*
- Accelerated earn rates for Caesars Rewards destinations at seven Reward Credits® per $1 spent*
“Caesars Entertainment has always been about giving our members unmatched access to the best experiences in the industry,” said Josh Jones, chief marketing officer at Caesars Entertainment. “Through our world-class Caesars Rewards program and our relationship with Bread Financial, we’re expanding the ways our members can earn and enjoy perks—from one-of-a-kind experiences, exceptional dining options, accelerated status opportunities and more – this new card option brings even more excitement, value and VIP treatment to every guest staying and playing with Caesars Entertainment.”
“The Caesars Rewards Prestige Visa credit card gives cardmembers more ways to earn rewards immediately on everyday purchases and unlock exclusive perks on travel, entertainment, dining and gaming —making every tap a step closer to their next unforgettable Caesars experience,” said Val Greer, EVP and chief commercial officer at Bread Financial. “This new credit card offers Caesars’ most dedicated members additional opportunities to make each purchase even more rewarding.”
Additionally, the credit card provides more ways to earn Tier Credits through welcome offers and annual bonuses, enabling members to achieve their Caesars Rewards loyalty program tiers faster. New cardholders can earn up to 25,000 additional Tier Credits in their first year*.
Welcome Offer
- Platinum Status upgrade*
- 2,500 Tier Credits after first purchase outside of Caesars Rewards destinations*
- 20,000 Reward Credits and 2,500 Tier Credits after $1,000 spend outside of Caesars Rewards destinations*
Annual Bonuses
- 2,500 Tier Credits with $5,000 annual spend + another 2,500 Tier Credits with $10,000 annual spend*
- 15,000 Tier Credits with $50,000 annual spend*
The new credit card adds to the existing Caesars Rewards Visa suite, including the Caesars Rewards Visa Signature Credit Card. Whether members are gaming, dining, or on the go, Caesars and Bread Financial have cardmembers covered with two distinct credit card programs to choose from and limitless ways to earn. The Caesars Rewards Visa card has also been elevated with a sophisticated new black design, bringing a sleek, modern edge to a card that delivers everyday perks with timeless luxury.
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WWE® & FANATICS BETTING AND GAMING TO PRODUCE WWE-THEMED ONLINE CASINO GAMES IN U.S.

WWE-Themed Online Casino Games To Be Available in Michigan, New Jersey and Pennsylvania in time for SummerSlam®
WWE, part of TKO Group Holdings, and Fanatics Betting and Gaming, a subsidiary of Fanatics, a global digital sports platform, announced an exclusive multi-year licensing agreement for Fanatics Betting and Gaming to produce and distribute WWE-themed online casino games in the United States.
Under the terms of this agreement, Fanatics Betting and Gaming will have a license to produce WWE-themed online casino games exclusively for Fanatics Casino, which is available on iOS, Android and web in Michigan, New Jersey, Pennsylvania and West Virginia. The officially licensed WWE online casino games will launch at the end of July in time for SummerSlam, which takes place across two nights on Saturday, August 2 and Sunday, August 3 at MetLife Stadium in New Jersey
“We are excited to expand our relationship with WWE to now include an exclusive portfolio of WWE-themed online casino games,” said Ari Borod, Chief Business Officer at Fanatics Betting and Gaming. “This is a natural extension of the WWE-Fanatics partnership which already includes global e-commerce, licensed merchandise, memorabilia, as well as producing and distributing a growing lineup of digital shows.”
Fanatics Game Studios has produced several of the most popular games on Fanatics Casino and will produce the WWE-themed online casino games in partnership with Boom Entertainment and Games Global™. The WWE-themed online casino games will be available at the end of July and will include:
- WWE Blackjack (Boom Entertainment)
- Raw Multiplier Melee (Boom Entertainment)
- SmackDown Big Money Entrance! (Boom entertainment)
- WWE Bonus Rumble Gold Blitz (Games Global)
- WWE Clash of the Wilds (Games Global)
In August to celebrate SummerSlam in New Jersey, the WWE-branded takeover of Fanatics Casino will include exclusive sign up offers from Fanatics and the popular Spin to Win* game will get a very special WWE makeover.
Players are invited to dive into a world of thrills as Fanatics Casino brings the casino floor directly to a customer’s fingertips, whether on-the-go or in front of a computer. Players can explore a wide array of classic and modern casino games, including slots, blackjack, roulette, progressive jackpots and video poker. Fanatics Casino offers a comprehensive and engaging gaming experience with the following features:
- Portfolio of Games: Fanatics Casino has curated a portfolio of games from its in-house development team, as well as the most popular game developers in the world including Light & Wonder, IGT PlayDigital™, Evolution, White Hat Studios, Wazdan and more.
- Unlock the world of FanCash: When you play with Fanatics Casino, players can earn FanCash on every spin, hand or roll – win or lose. Flip your FanCash into Casino Credit, Bonus Bets, exclusive apparel and so much more.**
- Live Dealer Action: Engage with professional dealers in real-time through our live casino feature. Experience the excitement of live blackjack, roulette and baccarat, all from the comfort of your home.
- Responsible Gaming: Fanatics Casino encourages users to play with a plan, using in-app tools like time, deposit and wager limits. Fanatics Casino has also partnered with Birches Health to provide additional support services intended for users with issues managing their play.
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Red Earth Casino Chooses QCI Chatalytics to Enhance Casino Operations with Integrated AI Solutions

Red Earth Casino has chosen Quick Custom Intelligence’s (QCI) Chatalytics platform to revolutionize its casino operations and elevate guest engagement. This AI-powered suite—which includes Slot Copilot, Player Copilot, the Dashboard, and the Robot Button—leverages OpenAI technology to deliver real-time intelligence and streamline decision-making across the gaming floor.
Built to enhance both slot performance and player service, QCI Chatalytics offers a powerful blend of automation and data analytics. Slot Copilot enables real-time slot machine monitoring, predictive performance analytics, and intelligent task assignment. Player Copilot uses behavioral insights to support personalized guest engagement strategies and optimize rewards. The Dashboard provides an intuitive, real-time view of key operational metrics, while the Robot Button automates routine actions—freeing up staff to focus on high-impact guest interactions.
“At Red Earth Casino, we are committed to the strategic adoption of AI across our operations. Our collaboration with QCI Chatalytics is one example of how we’re embracing advanced AI platforms. By integrating this technology alongside several other AI-driven solutions, we’re building a forward-thinking environment that supports smarter decision-making,” said Larry Resick, Marketing Manager for Red Earth Casino.
“We’re proud to bring Chatalytics to Red Earth Casino. By integrating OpenAI’s advanced models into our platform, we’re empowering casino operators with instant insights, intelligent automation, and unprecedented visibility into floor operations. This partnership marks a new era of AI-driven excellence in gaming,” Andrew Cardno, CTO of QCI, said.
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