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YOUR APP IS READY, EMPEROR! CAESARS ENTERTAINMENT LAUNCHES CAESARS SPORTSBOOK ALL-NEW MOBILE SPORTS BETTING APP WITH NATIONAL MARKETING CAMPAIGN

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CAESARS SPORTSBOOK GOES LIVE WITH ONLINE SPORTS BETTING IN WYOMING

 

Caesars Entertainment, Inc. unveiled Caesars Sportsbook, a new way to experience sports betting with a multi-million dollar comprehensive marketing campaign. The culmination of a drive to create a best-in-class sports betting experience befitting the nation’s largest gaming operator, Caesars Sportsbook combines the company’s sports betting assets under one brand anchored by an easy-to-navigate app that integrates mobile sports betting with Caesars’ singular loyalty program, Caesars Rewards.
“We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook.  The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience. Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards,” said Tom Reeg, CEO of Caesars Entertainment.
The Caesars Sportsbook app operates on Liberty, the company’s owned and integrated tech stack. Caesars Sportsbook offers more options for wagering, making it the most dynamic sports betting app available.
  • Every bet earns – win or lose, every wager gives you more with Caesars Rewards. Each bet earns Caesars Rewards Tier Credits and Reward Credits. Caesars Sportsbook links with Caesars Rewards, making it as easy to earn and redeem online as it is in person at one of Caesars’ more than 50 destinations across 16 states. Reward Credits earned within the Caesars Rewards network can be redeemed everywhere, meaning everything you earn online can be used for free play, dining, getaways, and specially curated sports and entertainment experiences
  • Hundreds of ways to wager – Caesars Sportsbook provides extensive odds and flexible limits, making it the most dynamic way to bet sports
  • Easy to play – Caesars Sportsbook makes it easy to get a bet down and ensures less interruption in the user experience
  • A trusted name in casino entertainment – Caesars Sportsbook has safe and secure payment options and best-in-class partnerships
The Caesars Sportsbook mobile app using the Liberty technology is live in eight states – Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia. And will soon be live, pending regulatory review, in Arizona, Maryland, and Louisiana.
In Illinois, Nevada, and Washington, DC, markets where bettors are required to be at or near a Caesars Sportsbook retail location to register, bettors will now have access to the new Caesars Sportsbook by William Hill app. The Caesars Sportsbook by William Hill app offers an upgraded look and link to Caesars Rewards.
“Caesars Sportsbook puts the bettor at the center of everything,” said Eric Hession, Co-President of Caesars Digital. “We understand that we need to be nimble, we need to give bettors what they want in terms of depth of odds and breadth of sports, and we need to make our app easy and fun to navigate. But beyond that, we want to treat every Caesars Sportsbook player like a Caesar. And that means generous offers and a way to earn through Caesars Rewards.”
True to the legendary Caesars brand, Caesars Sportsbook is a leader out of the gate, providing an expansive array of wagering opportunities, including live in-game betting. With the power of the Caesars Empire behind it, Caesars Sportsbook offers flexible limits on the bets players want to make as well as exclusive profit boosts. In celebration of the launch, first-time Caesars Sportsbook app users will have the opportunity to place their first bet, up to $5,000, risk-free.
The Caesars Sportsbook brand leads in market access for legalized sports betting and has the most retail locations in the US. Caesars Sportsbook will also be launched outside of the Company’s casinos and resorts in such places as Capital One Arena, Chase Field, Monmouth Park Racetrack, Mountaineer Casino & Resort, Prairie Meadows Casino & Racetrack, and Turtle Creek Casino, expanding the Company’s presence in key gaming markets.
To bring the brand to life and educate customers on what it means to bet like a Caesar, Caesars Sportsbook is deploying a nationwide advertising campaign with actor-comedian JB Smoove embodying the legendary Caesar. As an avid sports fan, Smoove seamlessly aligns with the brand’s vision. The series of spots also features Patton Oswalt as Carl, one of Caesars’ biggest fans who’s already playing on Caesars Sportsbook and earning Caesars Rewards.
“Sports bettors deserve a sports betting experience that treats them like royalty,” said Chris Holdren, Co-President of Caesars Digital. “In our world, everyone’s an emperor, and the Caesars Sportsbook app delivers an experience worthy of them. We invite people to play with us online, stay with us at our resorts and experience their favorite sports in new ways through our unparalleled partnerships.”
Caesars is the official casino sponsor and an official sports betting partner of the NFL. The Company also has partnerships with the NBA, NHL, MLB, and several individual teams.  Caesars recently announced an expanded partnership with the New Orleans Saints resulting in their iconic stadium being renamed the Caesars Superdome. Caesars Sportsbook will continue to partner with celebrity ambassadors and trusted voices in the sports industry, with more partnerships and content champions to be announced soon. For refreshing, real-time industry updates and to join the empire of like-minded Caesars, players can engage with the Caesars Sportsbook handle @CaesarsSports on Twitter, Instagram and Facebook.

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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

 

BETBY, the premium supplier of cutting-edge sportsbook solutions, has published a detailed report titled “The Peruvian Breakthrough: A Market Ready for Takeoff”, offering a thorough analysis of the country’s newly regulated iGaming industry.

Following the implementation of Peru’s online gambling framework in 2024, this report explores the legislative transformation, market growth trends, and consumer behavior shaping one of Latin America’s most promising emerging markets.

The report covers several key aspects, including:

Evolution of Peru’s gambling legislation and its impact on market structure and operator licensing;
Market performance analysis, including land-based vs. online growth and mobile channel adoption;
Economic indicators, such as GDP contribution, per capita GGR, and projected market size through 2030;
Player profiles and betting behavior, with insights into frequency, motivations, and engagement across age and gender groups;
Digital readiness, including mobile usage, internet speeds, and device preferences;
Competitive landscape, with a breakdown of leading operators and changes in market share.

🔗 DOWNLOAD the report to discover strategic insights and unlock growth opportunities in Peru’s regulated gambling ecosystem.

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BetOnline Expands Sportsbook Betting Site Services and Product Offerings for California Users

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BetOnline bonuses has announced an expansion of its betting services tailored for sportsbooks users in California, reflecting ongoing trends in digital wagering and increased demand for accessible online sports platforms. The company’s latest updates include enhanced mobile features, expanded betting markets, and streamlined payout processes designed to support both recreational and experienced bettors across the state.
The updated platform allows users in California to access a wide range of wagering options across major sports leagues, including the NFL, NBA, MLB, and NHL, as well as emerging sectors such as esports and international competitions.

Recent Platform Enhancements

– Expanded Payment Methods: BetOnline now supports a variety of withdrawal options, including cryptocurrency (Bitcoin, Ethereum), wire transfers, and e-checks. Crypto transactions are typically processed within 24–48 hours.

– Improved Live Betting Interface: Users can now place real-time wagers during games with an upgraded mobile experience and access to live odds across multiple sports.

– Bonus and Promotional Features: As part of its rollout, BetOnline continues to offer various promotions to eligible users, including deposit-based bonuses and reload incentives. California residents can review current welcome offers when setting up their accounts.

– Customer Support Upgrades: With 24/7 support via live chat, phone, and email, users can access assistance at any time regarding account services and transaction-related inquiries.

California sports fans can explore BetOnline’s current welcome offers and join thousands of users already engaging with their favorite teams through the platform’s enhanced betting experience.

Market Context

California remains one of the largest markets for sports entertainment and fan engagement. The state’s diverse sports landscape—from professional franchises to college athletics—makes it a key focus area for companies operating in the online betting and digital gaming space.

A spokesperson for BetOnline stated:

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“As we continue to improve our services nationwide, California represents a significant user base. Our latest updates are focused on delivering a secure and user-friendly experience, consistent with emerging digital betting standards.”

With California’s rich sports culture spanning professional leagues to college athletics, BetOnline’s enhanced platform offers residents new ways to connect with the games they love. Interested users can discover current promotions and explore the expanded betting options available through the updated service.

For California Sports Fans

The platform’s expansion brings new opportunities for sports enthusiasts to engage with their favorite teams. Eligible users can explore current promotional offers and experience the enhanced betting features now available statewide.

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Yaamava’, Palms and AGS Celebrate First-Ever Dual Property World Premiere of Mariachi Fortunes Trio™ in Southern California and Las Vegas

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AGS, a global gaming supplier, partnered with Yaamava’ Resort & Casino at San Manuel in Southern California and Palms Casino Resort in Las Vegas to debut its newest slot family, Mariachi Fortunes Trio™, in a first-of-its-kind, bi-state world premiere.

On July 22, each property hosted a launch celebration inspired by one of the game’s two energetic themes. Yaamava’ Resort & Casino showcased Fiesta de los Vivos (the festival of the living) in a vibrant daytime event, while Palms Casino Resort brought Fiesta de las Calacas™ (the festival of the skeletons) to life with a nighttime celebration. Both themes are now live at both properties, inviting guests to explore the dual worlds of the living and the departed through thrilling gameplay.

The premiere transformed both casino floors into lively Mexico-style plazas with themed slot banks, folklorico dancers, live mariachi bands, decorated street carts, and larger-than-life visuals that brought the game’s festive setting to life. Club Serrano members at both Yaamava’ Resort & Casino and Palms Casino Resort received themed giveaways and were among the first to experience Mariachi Fortunes Trio.

“This premiere is a true celebration of innovation and partnership,” said Mark DeDeaux, Senior Vice President and General Manager, Slots, AGS. “Mariachi Fortunes Trio builds on the success of Piñata Pays, one of AGS’ best-performing games of all time and takes it even further with a more immersive theme, richer features, and broader bonus combinations. The dual themes of the game made Yaamava’ and Palms the perfect partners to launch this experience. With both properties under San Manuel’s leadership and a shared focus on delivering bold, unforgettable player experiences, this two-state debut brings the full story of the game to life in a way only they could.”

“From California to Las Vegas, Club Serrano members are the very first to dive into the electrifying world of Mariachi Fortunes Trio™, the thrilling new slot franchise from our incredible partners at AGS,” said Peter Arceo, Chief Gaming Officer for the Yuhaaviatam of San Manuel Nation. “This groundbreaking dual-state world premiere is more than just a launch—it’s a fiesta of immersive gameplay, vibrant visuals, and nonstop excitement. Mariachi Fortunes Trio™ cranks up the energy on our gaming floors at Yaamava’ Resort & Casino and Palms Casino Resort, delivering unforgettable moments and heart-pounding fun our guests will love.”

Mariachi Fortunes Trio will be available exclusively at Yaamava’ and Palms for a limited time before expanding to casino floors across North America.

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