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Playmaker announces acquisition of leading fan community, Fanáticos Por Futebol

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Playmaker announces acquisition of leading fan community, Fanáticos Por Futebol

Today, Playmaker Capital Inc. (“Playmaker”), has announced the acquisition of Fanáticos Por Futebol (“Fanáticos”) and the launch of its second major brand in Brazil, Somos Fanáticos. Playmaker, through its wholly-owned subsidiary Futbol Sites, is the largest international digital sports media operator in Brazil according to Comscore.

The acquisition of Fanáticos by Playmaker took place on June 11, 2021.

With sports betting soon to be regulated in Brazil, growing our loyal fan base is very important and will allow us to remain a key partner to sports betting companies in Brazil,” said Federico Grinberg, CEO of Futbol Sites and Executive Vice President of Playmaker.Bolavip Brazil, Playmaker´s first major brand in the region, attracted a record 15.4 million unique visitors in May 2021, making it the highest-ranking sports website in Brazil. Having only launched in the market 18 months ago, Brazil has become the largest audience market for Playmaker in Latin America.

This acquisition is immediately accretive to Playmaker. Fanáticos adds over 4.5 million new social media followers with nearly one million on Instagram alone, altogether generating more than 33 million interactions every month, with market-leading interaction rates. They are profitable and our team is passionate about Fanáticos and their fans. We are very excited to have them join the Playmaker family,” adds Jordan Gnat, CEO of Playmaker.

Consistent with the focus on fans as the centre of the Playmaker ecosystem, Futbol Sites will be launching the new Somos Fanáticos (We Are Fans) brand in Brazil. The look and feel is a meaningful refresh and will include hundreds of additional articles per week to continue to build fan loyalty and create additional opportunities to engage with advertisers and sports betting companies.

Gambling in the USA

INFRONT BETTOR EXPANDS NORTH AMERICAN OPERATIONS IN PARTNERSHIP WITH RUSH STREET INTERACTIVE AGREEMENT

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Key Partnership Across RSI Brands BetRivers and RushBet Includes Access to Infront’s Official ITF Data and Streams from 2025.

Infront Bettor, Infront’s betting-focused division, has successfully secured a strategic partnership with Rush Street Interactive Inc NYSE RSI (“RSI”), one of the leading operators in the Americas and the online operator of BetRivers in North America and RushBet in Latin America.

The new agreement covers Infront’s extensive portfolio, including access to the official fast path data of all International Tennis Federation ITF events, exclusively distributed by Infront Bettor from 2025. Official feed data directly from the umpire’s chair will be made available for over 58,000 matches from the Men’s and Women’s World Tennis Tour, the Billie Jean King Cup, and the Davis Cup. The corresponding video streams will also be distributed for a large portion of these matches.

The deal also covers Infront’s wider streaming portfolio from more than 40 global rights holders across soccer, basketball, and ice hockey. This includes top European soccer competitions such as France’s Ligue 1 Uber Eats from the 2024/25 season and premium ice hockey tournaments such as the IIHF Ice Hockey World Championship.

Diogo Almeida, Head of Sales, Infront Bettor said: “Our venture into the US betting landscape marks a significant milestone for the bold plans we have for Infront Bettor, and partnering with a key player, like RSI, in the industry is obviously the best way to significantly bolster our presence in this rapidly expanding market. It also ensures that fans have unmatched access to top-tier global sports events, which will be perfectly complemented with 24/7 betting opportunities through our partnership with the ITF.”

Richard Schwartz, CEO of Rush Street Interactive, said: “This partnership is a pivotal step for us in enhancing our offering to make sure we have premium and round-the-clock coverage for our customers. We are also very proud to continue to deliver the ITF to our bettors through next year, offering an enhanced tennis package that will see us consume more events than ever before. We know Infront has plans to offer a more immersive tennis betting experience, adding supplementary betting markets through collecting level 2 and level 3 data, and we look forward to seeing these come to life next year.”

For more information, visit infront.sport.

 

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BetSocial amplifies impact of Autism Awareness Campaign through partnership with AFETO Association

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Betmotion is pleased to announce that BetSocial, its Corporate Social Responsibility project, has achieved significant success in its recent autism awareness campaign in partnership with the AFETO Association.

For the second consecutive year, this collaboration has not only promoted awareness of autism but also raised significant funds to support children and adolescents with Autism Spectrum Disorder (ASD).

BetSocial’s initiative demonstrated Betmotion’s commitment to social impact, highlighting its role in promoting community well-being. Over three days, the “Cofrinho Solidário” bingo room was the hub of activities, where 100% of the proceeds from sold bingo cards were directly reverted to the AFETO Association. This year, the campaign doubled the funds raised compared to the previous year and significantly increased card sales, demonstrating a growing community engagement.

“BetSocial was created to broaden our social action and strengthen the communities we interact with,” said Bianca Passos, Bingo Manager and one of the founders of BetSocial. “This campaign reflects our commitment to not only entertain but also positively contribute to society. We are thrilled with the support received and the results achieved, and this only reinforces the importance of initiatives like this.”

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Compliance Updates

Spinomenal is now a registered provider in Peru

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Spinomenal, the leading iGaming content provider, has expanded its Latin American presence by registering as a service provider in Peru. The approval from Peru’s Ministry of Foreign Trade and Tourism (MINCETUR) allows Spinomenal to provide its casino titles to the country’s locally licensed operators.

With Peru’s recent introduction of new gaming regulations, the iGaming environment is set for an exciting transformation. Spinomenal is thrilled to be part of this dynamic evolution, offering our state-of-the-art gaming solutions to energise and enhance the gaming experience within Peru’s thriving iGaming community.

Peruvian players will now be able to enjoy Spinomenal’s popular portfolio of games and some of the gems available are Majestic King and Demi Gods V.

Spinomenal CO-CEO, Lior Shvartz commented: “Latin America continues to be a key region for us and we’re proud to now be able to offer our titles within the regulated Peruvian market. Games have been hand-picked for Peruvians based on localised knowledge of player preferences gained by our experience in the market prior to the new regulation.”

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