Enthusiast Gaming Holdings announced that it has teamed up with Frigo Cheese Heads, the string cheese brand owned by Saputo for sponsored activations including a media sponsorship of NFL Tuesday Night Gaming’s (NFL TNG) Season 3 debut episode.

Frigo Cheese Heads sponsored the ‘Chomp or Peel’ segment of the debut episode of the popular gaming series in which talent was put on teams based on whether they “Chomp” or “Peel” their string cheese. Frigo Cheese Heads also sponsored two pieces of shoulder content, featuring Super Bowl champion T.J Ward and YouTube gaming sensation Matthew ‘MMG’ Meagher in which they discussed football and their Top 10 Team Power Rankings.

“We’re excited to partner with Enthusiast Gaming as a segment sponsor of the debut of its third season of NFL Tuesday Night Gaming. Cheese Heads is a brand that strongly supports young people expressing themselves creatively – whether that’s in the way they make a trick play while gaming or how they choose to eat their string cheese,” said Jenny Englert, marketing director at Saputo USA.

This premiere episode surpassed 7.4M impressions in the first week and built upon the success of this summer’s NFL FLAG SPECIAL. Showcasing the increasing popularity of NFL Kickoff, the season debut increased 30% on its well-regarded off-season episodes and displayed the continued growth of NFL Tuesday Night Gaming.

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“Season 3 of NFL TNG is all about hosting gamers and NFL players who want to share in the experience of gaming together, and NFL TNG’s new couch co-op format delivers that. We’re seeing immediate results in this new iteration of the program, which is delivering strong viewership and retention, allowing us to target these engaged viewers with integrated branded moments that build brand awareness and consideration for our media partners,” said John Norwood, Executive Vice President of Content at Enthusiast Gaming.

The “Lotteries & Native American Casinos in the US – Industry Market Research Report” report has been added to ResearchAndMarkets.com’s offering.

Over the last few years, industry revenue grew at a CAGR of 5.5% to $198.9 billion, including an expected 3.3% rise in 2024.

In periods of economic growth, lotteries and Native American casinos benefit from low unemployment levels, which drive growth in per capita disposable income. In contrast, recessionary periods cause the majority of consumers to opt against gambling in favor of reducing discretionary spending.

Market Trends

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• Pent-up demand propelled industry recovery. Consumers who had cut back on discretionary spending during the pandemic helped boost industry growth.
• Strong consumer demand for traditional lotteries has offset larger pandemic losses. Consumers’ propensity toward simple lottery games sustains the product segment.
• Large population centers are a boon for the industry. In regions with larger population concentration, industry establishments benefit from wider exposure and increased contact with a diverse range of customers.
• A continuous push for high-quality customer service encourages competition. Since many of the gambling and lottery facility operators are small and localized, good customer service ensures a competitive edge and makes the facility more attractive to customers.

Report Coverage

• Market estimates from2014-2029
• Competitive analysis, industry segmentation, financial benchmarks
• Incorporates SWOT, Porter’s Five Forces and risk management frameworks

A selection of companies mentioned in this report includes, but is not limited to:

• The Florida Lottery
• New York State Lottery