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What’s the future of sports fan engagement look like?

Published

4 years ago

May 18, 2021

What's the future of sports fan engagement look like?

The power that live sports bring to the sportsbook experience and how it creates an infinite number of thrilling sports-powered engagement opportunities for players is on nearly every US operator’s mind. But how do they activate sportsbook players that are not in the app or on-site? And how do they get more players back into session and create deeper brand engagement and higher gross gaming revenues? By monetizing the game play window before, during and after the game.

With billions of data points to parse – and millions of dollars at stake – operators need real-time data on what’s happening in session to deliver a sports-powered experience that starts with each match or game and turns it into the sports betting players’ personal playing field. That’s when they are most invested in supporting their favorite teams and players.

OtherLevels, a pioneer in developing sports engagement technology in the UK and Australia, is rolling out its Sports Engagement platform designed for US operators to help them understand when players are most engaged and reactivate and monetize out-of-session players with personal, relevant content. By capitalizing on the immediacy and excitement of the game and combining live odds, game state and previous betting behaviors, operators can extend the reach of their sportsbooks and increase GGRs. The next-generation digital marketing platform is designed to activate sports book players that are not in the app or on-site. We all know the power that live sports bring to the sportsbook experience and how it creates an infinite number of thrilling sports-powered engagement opportunities for players. With OtherLevels Sports Engagement, you capture those moments and transform your outbound owned media marketing into a dynamic sports-powered experience. The result is more players getting back into session, stronger brand engagement and higher gross gaming revenues.

OtherLevels Sports Engagement captures the immediacy and excitement of sport by monetizing the game play window, both before, during and after the game. It does this autonomously, 24×7, globally across all leading sports and leagues. That is a powered sports experience starting with each match or game and turning that into the sports betting players’ personal playing field. That is when they are most invested in supporting their favorite teams and players. When they are not in session with your sportsbook, Sports Engagement will reach out with personal, relevant content, combining live odds, game state and previous betting behaviors to activate and monetize their interest. That is meaningful sports-powered engagement, not pre-scripted or lifecycle/campaign messaging. It is live and real-time, reflecting the best moments from the contest, combined with the props and odds that we know are of interest.

OtherLevels is true sports-powered engagement; it’s all about the game. By combining real-time sports statistics, player betting history, up-to-the-moment odds, game state insights, and the best props, OtherLevels serves up the right proposition to the right player at the right time to drive sportsbook app/site sessions and betting activity.

For an operator, you extend your reach by reaching all the players anytime, anywhere, with their favorite sports and games, not just for tent-pole events, generating increased sessions and GGR. You amplify your brand and stand above the competition by extending the rich, immersive sportsbook experience with a compelling premium outbound messaging experience. Finally, you also manage operating costs – why pay to re-engage using paid media when you can lower operating costs with autonomous 24×7 global engagement?

How does it work?

OtherLevels leverages sophisticated publishing and decisioning processes to deliver real-time marketing messages and betting propositions to offsite sports bettors globally. The publishing engine integrates game scheduling, game data, game state, live odds, props and markets and player data to constantly create candidate messages specific to each game. The decisioning engine then filters the candidate messages into outbound communication specific to each player, based on activity signals, propensity modeling, personal preferences, operator preferences, current bets, channel, message volume and cadence, and regulatory and responsible gaming requirements. The result is compelling personalized and relevant outbound messages being delivered autonomously 24×7.

Who benefits?

Stake - Best Online Casino & Sports Betting Platform

Sports books:

More effective sports betting player activation and out-of-session activation mean increased GGR and margin. With OtherLevels outbound marketing, you get more players in-session. You also capitalize on the excitement of their personal playing field to reach long-tail players with their favorite sports, not just selective tent-pole events. Operating costs are reduced as activation is using owned, not paid media and lifetime value increases over and above what can be achieved with traditional lifecycle-based CRM systems. And most importantly, your outbound messaging stands above your competitors in an increasingly crowded market.

Sports betting players:

Sports fans and players get more relevant, compelling content and betting opportunities delivered to them automatically for their personal playing field. It is personalized, relevant, compelling and live. It feels like an extension of the sportsbook experience and re-activates them back into session.

How does OtherLevels fit in with the sports betting industry in the US?

Instead of bringing the game and the playing field to the sports betting player, sports books are leaning on CRM marketing tools developed for other industries such as retail, travel and finance for their player activation and outreach strategies. And all along, the data and content they need to construct truly sports-powered engagement are at their fingertips.

OtherLevels Sports Engagement uses that data to reactivate and monetize out-of-session players by capitalizing on the immediacy and excitement of the game to drive increased revenue and extend the reach of sports books.

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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

Published

15 hours ago

July 24, 2025

George Miller

BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

BETBY, the premium supplier of cutting-edge sportsbook solutions, has published a detailed report titled “The Peruvian Breakthrough: A Market Ready for Takeoff”, offering a thorough analysis of the country’s newly regulated iGaming industry.

Following the implementation of Peru’s online gambling framework in 2024, this report explores the legislative transformation, market growth trends, and consumer behavior shaping one of Latin America’s most promising emerging markets.

The report covers several key aspects, including:

✅ Evolution of Peru’s gambling legislation and its impact on market structure and operator licensing;
✅ Market performance analysis, including land-based vs. online growth and mobile channel adoption;
✅ Economic indicators, such as GDP contribution, per capita GGR, and projected market size through 2030;
✅ Player profiles and betting behavior, with insights into frequency, motivations, and engagement across age and gender groups;
✅ Digital readiness, including mobile usage, internet speeds, and device preferences;
✅ Competitive landscape, with a breakdown of leading operators and changes in market share.

🔗 DOWNLOAD the report to discover strategic insights and unlock growth opportunities in Peru’s regulated gambling ecosystem.

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BetOnline Expands Sportsbook Betting Site Services and Product Offerings for California Users

Published

16 hours ago

July 24, 2025

Adrienn Sarkany

BetOnline bonuses has announced an expansion of its betting services tailored for sportsbooks users in California, reflecting ongoing trends in digital wagering and increased demand for accessible online sports platforms. The company’s latest updates include enhanced mobile features, expanded betting markets, and streamlined payout processes designed to support both recreational and experienced bettors across the state.
The updated platform allows users in California to access a wide range of wagering options across major sports leagues, including the NFL, NBA, MLB, and NHL, as well as emerging sectors such as esports and international competitions.

Recent Platform Enhancements

– Expanded Payment Methods: BetOnline now supports a variety of withdrawal options, including cryptocurrency (Bitcoin, Ethereum), wire transfers, and e-checks. Crypto transactions are typically processed within 24–48 hours.

– Improved Live Betting Interface: Users can now place real-time wagers during games with an upgraded mobile experience and access to live odds across multiple sports.

– Bonus and Promotional Features: As part of its rollout, BetOnline continues to offer various promotions to eligible users, including deposit-based bonuses and reload incentives. California residents can review current welcome offers when setting up their accounts.

– Customer Support Upgrades: With 24/7 support via live chat, phone, and email, users can access assistance at any time regarding account services and transaction-related inquiries.

California sports fans can explore BetOnline’s current welcome offers and join thousands of users already engaging with their favorite teams through the platform’s enhanced betting experience.

Market Context

California remains one of the largest markets for sports entertainment and fan engagement. The state’s diverse sports landscape—from professional franchises to college athletics—makes it a key focus area for companies operating in the online betting and digital gaming space.

A spokesperson for BetOnline stated:

“As we continue to improve our services nationwide, California represents a significant user base. Our latest updates are focused on delivering a secure and user-friendly experience, consistent with emerging digital betting standards.”

With California’s rich sports culture spanning professional leagues to college athletics, BetOnline’s enhanced platform offers residents new ways to connect with the games they love. Interested users can discover current promotions and explore the expanded betting options available through the updated service.

For California Sports Fans

The platform’s expansion brings new opportunities for sports enthusiasts to engage with their favorite teams. Eligible users can explore current promotional offers and experience the enhanced betting features now available statewide.

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Yaamava’, Palms and AGS Celebrate First-Ever Dual Property World Premiere of Mariachi Fortunes Trio™ in Southern California and Las Vegas

Published

16 hours ago

July 24, 2025

Wladimir P.

AGS, a global gaming supplier, partnered with Yaamava’ Resort & Casino at San Manuel in Southern California and Palms Casino Resort in Las Vegas to debut its newest slot family, Mariachi Fortunes Trio™, in a first-of-its-kind, bi-state world premiere.

On July 22, each property hosted a launch celebration inspired by one of the game’s two energetic themes. Yaamava’ Resort & Casino showcased Fiesta de los Vivos™ (the festival of the living) in a vibrant daytime event, while Palms Casino Resort brought Fiesta de las Calacas™ (the festival of the skeletons) to life with a nighttime celebration. Both themes are now live at both properties, inviting guests to explore the dual worlds of the living and the departed through thrilling gameplay.

The premiere transformed both casino floors into lively Mexico-style plazas with themed slot banks, folklorico dancers, live mariachi bands, decorated street carts, and larger-than-life visuals that brought the game’s festive setting to life. Club Serrano members at both Yaamava’ Resort & Casino and Palms Casino Resort received themed giveaways and were among the first to experience Mariachi Fortunes Trio.

“This premiere is a true celebration of innovation and partnership,” said Mark DeDeaux, Senior Vice President and General Manager, Slots, AGS. “Mariachi Fortunes Trio builds on the success of Piñata Pays, one of AGS’ best-performing games of all time and takes it even further with a more immersive theme, richer features, and broader bonus combinations. The dual themes of the game made Yaamava’ and Palms the perfect partners to launch this experience. With both properties under San Manuel’s leadership and a shared focus on delivering bold, unforgettable player experiences, this two-state debut brings the full story of the game to life in a way only they could.”

“From California to Las Vegas, Club Serrano members are the very first to dive into the electrifying world of Mariachi Fortunes Trio™, the thrilling new slot franchise from our incredible partners at AGS,” said Peter Arceo, Chief Gaming Officer for the Yuhaaviatam of San Manuel Nation. “This groundbreaking dual-state world premiere is more than just a launch—it’s a fiesta of immersive gameplay, vibrant visuals, and nonstop excitement. Mariachi Fortunes Trio™ cranks up the energy on our gaming floors at Yaamava’ Resort & Casino and Palms Casino Resort, delivering unforgettable moments and heart-pounding fun our guests will love.”

Mariachi Fortunes Trio will be available exclusively at Yaamava’ and Palms for a limited time before expanding to casino floors across North America.