Press Releases
Ludo, The AI Gamestorming Platform Launches, Democratizing the Game Design Process
With a new design, new features inspired by its public beta including automated game design document creation, a 30-day free trial and pricing from just $20USD a month, every developer, designer and studio can make AI part of their developer tool set.
Ludo, the world’s first AI supercharged platform for brainstorming new game concepts, has completed its public beta, and is now available for all game creators and developers to join its growing community of over 300 developers. With a 30-day free trial, a host of new features, and subscriptions starting at just $20USD a month, every developer and studio, large or small, can use the power of AI to inspire and accelerate the gamestorming design process – getting them closer to their next hit title.
Ludo uses machine learning and natural language processing to suggest game ideas on demand – helping to inspire developers as they gamestorm. Users set parameters by providing keywords, natural language descriptions, game mechanics, or imagery and Ludo returns almost immediately with multiple written game concepts, artwork and images by analyzing its growing database of almost 1 million games and 2.5 million images. Ludo, like game design, is iterative, so developers can choose the best ideas and elements that Ludo proposes and then repeat the process to ‘zero-in’ on more ideas with those features.
The input of over 200 studios and developers during the beta phase has led to significant platform enhancements, including the breakthrough pricing model that includes a 30-day free trial and subscriptions from just $20USD per month. This means that Ludo is now accessible to every developer; from solo devs, students and hobbyists to larger studios, democratizing the gamestorming process for all.
New Ludo features include:
- Generate Game Design Documents – When users settle on an idea they want to take further, Ludo can automatically populate a game design document template with the written game concept, including artwork, mechanics and other game images, getting teams rapidly to the concept presentation, MVP or accelerated soft launch phase.
- Top Chart Integration – Developers can now use the iOS and Android game charts as part of their gamestorming process, creating game design ideas based on elements, themes and treatments from the titles trending ‘at the moment’. This ensures developers can ride the waves of popularity when considering ideas for their next hit title.
- A New UX and UI – A new experience and interface has been developed making it even quicker, easier and more intuitive to navigate the platform and rapidly develop game design ideas. A new set of helpful animations also helps to onboard and orientate users the first time they use Ludo.
The pressure on developers to release games is as huge as the 159.3 billion* dollar industry gaming has become. Having the gamestorming resources, time and insights to understand the industry and the variety of games available is almost impossible. Ludo takes the heavy lifting out of the gamestorming process, allowing teams of all sizes to explore completely new game ideas, and find opportunities for titles that can ride the latest gaming trends.
Tom Pigott, CEO of Jet Play, the developer of Ludo said,”The new features in Ludo are the result of the fantastic feedback we received during the open beta, and make it even easier for anyone to come up with a great game idea. AI has been in games for over 40 years, and now it’s part of the development process. The positive response to the Ludo platform tells us that it is becoming a key part of the developer toolkit for our users.”
Latest News
IWG and Atlantic Lottery Replace Subcontract with Direct Supply Agreement
Offers Atlantic Lottery greater self-sufficiency when collaborating with IWG
Instant Win Gaming (IWG), a leading supplier of eInstant games to NASPL and WLA-member lotteries announced today a new, five-year direct contract to supply its InstantRGS (remote game server) and its InstantGames to Atlantic Lottery.
Since 2017, IWG has supplied eInstants to Atlantic Lottery through a subcontract with their iLottery platform provider. However, following substantial growth of their eInstant category, Atlantic Lottery elected to contract directly with IWG.
With a direct contract in place, Atlantic Lottery is assured greater self-sufficiency when collaborating with IWG on game development and innovation. Further, a direct relationship streamlines roadmap planning and deliveries including day-to-day game operations and support.
A direct contract is the primary way that lotteries source games from IWG.
Rhydian Fisher, IWG CEO, said: “Atlantic Lottery has been a valued partner of IWG for many years, and this new agreement will streamline the way in which we deliver and support our eInstants. AL’s decision to move to a direct contract is consistent with how the vast majority IWG’s lottery partners contract with their critical suppliers such as IWG.”
Robert Lalonde, Director of iGaming Product at Atlantic Lottery, said: “It is imperative to our business planning at Atlantic Lottery that we establish direct contracts with our primary eInstant suppliers. IWG has been a trusted supplier to us since 2017, and we’re excited to be taking our partnership forward with this new agreement.”
partnerships
Enteractive Strengthens Growth in North America with Bettor Capital Investment
Company Adds Bettor Capital as a Strategic Investor to Expand Enteractive’s Industry Leading Reactivation Services in the High Growth North American Market
Enteractive, the leader in player conversion and reactivation services to online sportsbook and casino operators, has welcomed Bettor Capital, the investment firm focused on backing best-in-class technology suppliers to the real-money gambling industry, as an investment partner, boosting opportunities for continued rapid growth within the U.S. market.
With Bettor Capital’s established expertise in supporting growth in the global online gambling sector, Enteractive looks forward to accelerating business development efforts in key growth markets such as the U.S. and Canada. The partnership is described by the Company as a limited/non-controlling investment that supports Enteractive’s existing global strategy.
“We’re thrilled to bring Bettor Capital on board as a strategic investor as we continue to expand within the North American market”, said Enteractive’s CEO Mikael Hansson. “We have built a strong relationship with the Bettor Capital team and believe that they will bring significant value alongside our existing investors”.
“We are excited to partner with Mikael and the Enteractive team to expand their global business. As online gambling markets, such as the U.S., mature, operators are increasingly focused on player retention and reactivation alongside new customer acquisition. Enteractive’s proprietary software powers real one-to-one conversations with players that delivers demonstrable and meaningful ROI for operators as they re-engage customers that may be considered to have churned; with a responsible gambling approach baked into this model, this is a clear win-win for the industry. As a result, Enteractive has established a global blue chip customer base and market leadership position that has the Company primed for continued growth, especially in large and high growth markets such as North America.” said Dave VanEgmond, Managing Partner at Bettor Capital.
Since its foundation in 2008, Enteractive has established itself as the global leader in online sportsbook and casino player conversion and reactivation. The Company’s proprietary technology platform, the (Re)Activation Cloud, allows Enteractive’s agents to engage with online sportsbook and casino players on a one-to-one basis, driving player retention and reactivation at scale for its operator customers. The Company has dozens of operator clients globally and has established a strong presence in the North American market since opening its first U.S. office in 2022, working with some of the dominating players including Rush Street Interactive, Penn Entertainment, Playstar and Resorts Digital Gaming.
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