Press Releases

Optimove Combines Realtime Segmentation with Predictive and Historical Data for Hyper-Personalized CRM

Published

4 years ago

March 26, 2021

Optimove Combines Realtime Segmentation with Predictive and Historical Data for Hyper-Personalized CRM

Optimove Combines Realtime Segmentation with Predictive and Historical Data for Hyper-Personalized CRM
New Capabilities Allow for Enhanced Customer Insight Discovery and Message Relevancy as Brands Scale CRM Marketing Operations

Optimove, the leader in CRM Marketing, today announced the launch of its new realtime segmentation capabilities, which combined with the existing next-gen AI-driven CRM journey orchestration technology, provides brands with unmatched customer analysis, segmentation, and communication power.

The new capabilities are a direct result of Optimove’s acquisition and integration of Axonite’s realtime event streaming platform. Optimove’s realtime segmentation is powered by customer attributes created through a no-code user interface, built to answer the needs of today’s agile business users. Unlike other solutions on the market that allow for the creation of customer attributes solely based on either realtime or batch data, Optimove allows brands to combine the sophisticated modeling and rich context that stems from batch processing of historical data, with the speed and relevancy of realtime data to create powerful customer segments. This, in addition to realtime or batch only scenarios.

With Optimove, brands can now scale their CRM Marketing, leveraging historical and predictive data to answer the question of “who is their customer,” while using realtime data to answer, “what are they doing right now.” As such, Optimove becomes the first solution to truly allow organizations to understand their customers behavior in order to provide superior personalized customer experiences across channels, at unmatched scale.

“Organizations looking to drive growth through their existing customers and effectively communicate with hundreds of segments need to be able to take into account their customers’ past, present, and future, so their communications are always relevant,” said Shai Frank, VP of Product at Optimove. “By blending realtime, historical, and predictive segmentation, we provide CRM marketers with the most robust set of targeting capabilities in the market, further helping brands significantly increase their customers’ value.”

This combination of capabilities unlocks powerful use cases such as:

· Aligning CRM and Compliance efforts – Gaming operators can create segments with predictive responsible gaming attributes such as “predicted player risk level,” and a “Monthly Loss Limit” attribute that combines each day’s closing balance with the realtime results of players’ activity. Optimove can then immediately migrate players who approach their self-set limits and are at risk of developing unhealthy behaviors from promotional campaigns, towards messages that focus on fomenting healthy behaviors.

· Eliminating the risk of broken CRM journeys – Ecommerce brands can combine customer lifecycle attributes such as “churned,” and predicted ones such as the “probability to reactivate”, with a “Days Since Last Order” attribute that updates with each new purchase. Optimove can then automatically remove customers who purchased today from a daily campaign targeting churned customers with a high predicted probability to reactivate.

· Orchestrating the optimal customer treatment – Retail brands can bring together customer attributes such as “favorite category”, with predicted attributes such as “risk of churn”, and a “total order amount” attribute that consolidates the last known balance from batch processes with the realtime purchase. Optimove can then autonomously determine the next-best-offer for each customer from a pool of available options for risk of churn customers, based on the combination of the above attributes.

“In today’s world, effectively combining batch and realtime data is key to scale CRM Marketing and boost customer lifetime value,” said Pini Yakuel, CEO and Founder of Optimove. “Optimove’s unwavering commitment to providing a next-gen technology that allows brands to intelligently scale their CRM Marketing is what led us to these new capabilities. Segmentation based on the combination of historical, realtime, and predictive data is helping our customers break through the limits posed by single-faceted solutions, while firmly placing organizations on a path to reap the benefits of having the hundreds of segments that compose their AI-mapped CRM journeys.”

Using Optimove, organizations can power their realtime segmentation by leveraging data streamed via Segment.com, Kafka Streams, customer support systems such as Zendesk, eCommerce platforms such as Shopify, iGaming platforms such as SBTech, server-side events, and API, in addition to Optimove’s web and mobile SDKs.

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ZITRO’S CONCEPT CABINET MAKES #1 DEBUT IN US EILERS-FANTINI REPORT

Published

2 hours ago

July 30, 2025

Adrienn Sarkany

Zitro continues to raise the bar in slot performance, with its CONCEPT cabinet debuting as the #1-ranking cabinet among US emerging suppliers in the July 2025 Eilers-Fantini Cabinet Performance Report.

This milestone underscores Zitro’s growing presence in the North American market and reflects strong operator demand for innovative form factors paired with high-performing content.

Further building on this momentum, Zitro’s latest title, Legendary Sword, has joined the Top Indexing NEW Games – Core, Video ranking, highlighting the company’s strength in delivering compelling game experiences that resonate with players.

“Our consistent focus on innovation and quality is what drives Zitro forward,” said Johnny Ortiz, Founder of Zitro. “This is a proud moment for us and every team member behind the CONCEPT cabinet. We’ve always believed our products could stand alongside the industry’s best — and seeing CONCEPT debut at #1 confirms that operators and players believe it too. And this is just the beginning of what we have in store for the market.”

Conferences

Andrew Cardno to Present on Resilient Casino Strategies at the 2025 Casino Marketing & Technology Conference

Published

4 hours ago

July 30, 2025

Adrienn Sarkany

Quick Custom Intelligence (QCI) is proud to announce that Andrew Cardno, Co-Founder and Chief Technology Officer, will be a featured speaker at the upcoming Casino Marketing & Technology Conference (CMTC), taking place July 29–30, 2025, at Pechanga Resort Casino in Temecula, California.

Cardno’s session, titled “Effective Database Strategies To Help Casinos Prosper During Tough Economic Times,” will be held on July 30 from 11:30 AM to 12:15 PM on the Summit Mainstage.

In this timely presentation, Cardno will explore how traditional KPIs lose value during economic downturns and what database strategies actually work when markets shift. Drawing on his deep expertise and lessons learned from the 2008 financial crisis, Cardno will offer insight into how casinos can build decision agility, redefine success metrics, and adapt their business models in volatile environments.

“Andrew is a dynamic and forward-thinking speaker whose sessions are always among the most anticipated at CMTC,” said Deana Scott, CEO of Raving. “His ability to translate complex data strategies into practical solutions has helped countless operators improve performance, especially during times of uncertainty. We’re thrilled to have him back on the mainstage this year.”

In addition to Cardno’s session, the QCI team will be exhibiting at Booth #12–14, where attendees can explore private demos of the QCI Enterprise Platform, including Chatalytics™, QCI Host®, QCI Player™, and QCI Marketing®.

Also on display will be the newly released Book 12 of The Math That Gaming Made, Compendium—a full-color edition co-authored by Andrew Cardno and Dr. Ralph Thomas, offering a deep dive into data activation, AI, and casino optimization strategies.

QCI invites all CMTC attendees to visit the booth, meet with our team and see a live demo.

The Casino Marketing & Technology Conference is renowned for bringing together industry leaders and professionals to share knowledge, discuss trends, and explore the future of the gaming industry. Andrew Cardno’s session is set to be one of the highlights of the event, offering attendees a unique opportunity to learn from one of the industry’s foremost experts.

Latest News

Zenith offers LatAm unbeatable rates for PGSoft games

Published

4 hours ago

July 30, 2025

George Miller

Zenith offers LatAm unbeatable rates for PGSoft games

Asia’s award-winning B2B provider to offer LatAm some of best commercial terms available

Zenith, Asia’s premier iGaming platform provider and a leading B2B ecosystem enabler, has today announced a pivotal move set to transform the iGaming landscape across the world: the provision of PGSoft games at unbeatable rates via its award-winning OneAPI platform and a direct integration through GamesAPI.

As the world’s largest distributor of PGSoft games, Zenith’s position means it can leverage the most competitive commercial terms for operators throughout the LatAm continent.

This strategic initiative directly addresses the soaring demand for PGSoft titles, which have become immensely popular in the region, with fan favourites like Fortune Tiger dominating engagement charts, particularly in Brazil.

PGSoft’s portfolio resonates deeply with LatAm players due to its mobile-first design, culturally relevant themes, and engaging gameplay mechanics. By offering these high-demand games at unrivalled rates, Zenith empowers its partners to significantly boost player acquisition and retention, thereby accelerating their revenue generation in a highly competitive market.

Zenith’s latest strategic offering underscores the provider’s rapid and sustained expansion across Latin America, building on recent, significant partnerships. Zenith’s OneAPI platform, recognised as SiGMA Asia’s Best Aggregator in both 2023 and 2025, provides a seamless, single-integration gateway to an expansive library of over 10,000 games from 150+ global and local studios.

This comprehensive solution, bolstered by Zenith’s robust, localised server infrastructure across LatAm, ensures optimal performance, minimal latency, and a superior player experience for even the most popular and high-traffic titles.

Karina Moral, Senior Business Development Manager at Zenith, commented: “As the world’s largest distributor of PGSoft games, we’re now able to offer truly unbeatable rates to our LatAm partners via both OneAPI and GamesAPI.

“This is a game-changer, giving operators direct access to incredibly popular content at the best commercial terms on the continent. Combined with our robust localised infrastructure and recent partnerships like CP Games and Jugamax, Zenith is firmly committed to driving sustainable growth across Latin America.”

As Zenith continues to deepen its footprint in Latin America, it remains dedicated to delivering a comprehensive, end-to-end ecosystem of solutions tailored to the unique dynamics of the region’s diverse markets.