Press Releases
PlayIllinois.com: $580 million January at Illinois sportsbooks marks the beginning of a year of growth
Illinois became the fourth U.S. state to take in more than $500 million in sports bets in a single month — nearly reaching $600 million in January — reaching the milestone even as retail sportsbooks remained closed for much of the month. But as rapid as the ascension of Illinois’s sports betting market has been, the state will need new sportsbook operators to come online to help raise the market’s ceiling, according to PlayIllinois, which offers news and analysis of the state’s gaming industry.
“No state has come close to reaching $500 million in handle in such a short time frame after launching, and to reach that mark with just five online operators and retail casinos closed for much of January is even more impressive,” said Jessica Welman, analyst for PlayIllinois.com. “Multiple factors had to come together to make that happen. The next step for the market is to get more operators online, which will help expand the pool of bettors.”
Illinois online operators attracted $581.6 million in bets in January, 98.9%, or $575.2 million, of which came online, according to official data released Wednesday. January’s handle was up 18.3% from $491.7 million in December, the fourth most among legal U.S. markets, behind only New Jersey ($958.7 million), Nevada ($646.5 million), and Pennsylvania ($615.3 million) during that month.
January’s bets pushed Illinois past $2 billion in lifetime handle, but more importantly, it generated a record $49.4 million in operator revenue, up 106.8% from $23.9 million in December. The win yielded $7.2 million in taxes for the state and another $479,052 in local taxes.
January is just the opening month in a year that could bring in more than $6 billion in wagers and $450 million in operator revenue, according to PlayIllinois projections. But that assumes continued maturity, including the addition of new operators.
To that end, Illinois will get a boost with the addition of Penn National’s Barstool-branded app, which is scheduled to launch on Friday and has made waves in Pennsylvania since launching there in September.
“Seeing an impactful operator such as Barstool launch is a reminder that Illinois still has so much more room to grow,” said Joe Boozell, analyst for PlayIllinois.com. “A few uncertainties could slow the market, including the potential return of in-person registration. But January’s results are more evidence that 2021 will almost certainly mark a sizable leap forward for the state’s sports betting market.”
January’s results were helped by football wagering, including on the Chicago Bears’ brief playoff appearance. Football brought in $158.3 million bets, or 27.2% of the state’s handle. But with the NBA enjoying its first full month in January, basketball drew in $229.7 million, 39.5% of the state’s total handle.
With the state’s ban on betting on in-state college teams, sportsbooks did miss out on the opportunity to capitalize on the college basketball success of Illinois and Loyola Chicago, both of which have been among the nation’s best teams for much of the year. But legislation is currently proposed that could remove the ban, which would allow bettors to place wagers on local teams.
“In every legal market local teams, particularly those that are playing well, are crucial in fueling bettor engagement with sportsbooks,” Welman said. “Illinois isn’t alone in barring betting on in-state college teams, but it does artificially suppress wagering.”
DraftKings/Casino Queen took in 42% of the state market share with its $244.2 million combined handle in January, which was up from $195.4 million in December. That included $243.5 million in online bets. FanDuel/Par-A-Dice Casino was No. 2 in January with $173.5 million, including $173.3 million online. Overall handle was up from $144.5 million overall. BetRivers/Rivers Casino was No. 3 with $109 million in online betting and $112.7 million overall, up from $111.2 million in December.
Many retail sportsbooks reopened on Jan. 15, when pandemic related closures were lifted. Still, sportsbooks managed to attract $6.3 million in in-person bets.
“Having retail sportsbooks reopen was an important step for the state industry, even if sportsbooks weren’t as busy as they would’ve been during an ordinary year,” Boozell said. “With the retail market back in business, and the roster of online sportsbook operators growing, the coming months should offer a more trustworthy gauge of where Illinois is as a market.”
For more information and analysis on regulated sports betting in Illinois, visit PlayIllinois.com/news.
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users. Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
Latest News
MAJOR LEAGUE BASEBALL SELECTS SPORTRADAR TO TRANSFORM PLAYER TALENT SCOUTING FOR ALL 30 CLUBS
Sportradar today announced a multiyear agreement with Major League Baseball (MLB) to offer unparalleled sports performance analysis of amateur baseball prospects, through its Synergy Coaching and Scouting solution, to the league and its 30 Clubs. This new partnership will revolutionize player talent scouting through Sportradar’s advanced, proprietary technology and highlights Sportradar’s commitment to delivering innovative and game-changing solutions to the league.
Under the agreement, MLB and its 30 Clubs will gain access to an unprecedented depth of player analysis and insights with event coverage expanding significantly, from 3,300 to more than 20,000 games – an over 600% increase. This includes college, international, professional partner leagues and leading amateur leagues, such as the MLB Draft League, the Appalachian League and MLB Develops events, and, for the first time, top high school events.
The Synergy Coaching and Scouting solution is uniquely positioned to address the player evaluation needs of MLB as it leverages Sportradar’s expertise ingesting and transforming millions of data points from video into detailed metrics, actionable insights and dynamic visualizations. This, combined with Sportradar’s AI-powered sports performance technology, enables Synergy to provide unparalleled, in-depth analysis of every player, play and game situation, and equips MLB and Club scouts with the information and insights they need to streamline the evaluation process, guide draft decisions and support the development of future MLB players.
“Sportradar’s cutting-edge technology, alongside our reputation as a trusted partner to leading US sports leagues, is driving the transformation of sports performance analysis,” said Eduard Blonk, Chief Commercial Officer, Sportradar. “Through Synergy we are pleased that we are expanding our relationship with MLB, equipping them with the deep data and insights they need to identify the next generation of players. We are eager to continue bringing innovative solutions to MLB.”
“We are excited to expand our relationship with Sportradar and ensure equal access to the Synergy video and data services for all 30 MLB Clubs. This platform has become a key resource for Clubs in the domestic and international scouting process and we look forward to continuing our work with Sportradar in the coming years,” said John D’Angelo, MLB’s Sr. Vice President of Amateur and Medical Operations.
Financial reports
Commercial Gaming Revenue Growth Continues in Q3 2024, Driving Industry’s 15th Consecutive Quarter of Growth
U.S. commercial gaming revenue reached $17.71 billion in Q3 2024, the industry’s highest-grossing Q3 on record, according to the American Gaming Association’s (AGA) Commercial Gaming Revenue Tracker. This makes Q3 2024 the industry’s 15th consecutive quarter of annual revenue growth, with September marking the 43rd straight month of rising year-over-year commercial gaming revenue.
Through the first nine months of the year, nationwide commercial gaming revenue stands at $53.24 billion, pacing 8.0 percent ahead of 2023 and putting the industry on track for a fourth straight record revenue year.
In Q3 2024, 29 of the 35 commercial gaming jurisdictions operational last year saw increased year-over-year revenue. This growth resulted in an 8.9 percent year-over-year increase in state and local taxes tied directly to gaming revenue, with commercial gaming operators contributing $3.79 billion in taxes across the quarter.
Quarterly revenue from land-based gaming – encompassing casino slots, table games and retail sports betting – totaled $12.56 billion, 0.62 percent lower than Q3 2023. Meanwhile, combined revenue from online sports betting and iGaming totaled $5.14 billion in Q3 2024 as online gaming made up 29.0 percent of commercial gaming revenue, a significantly higher share than in Q3 2023.
Looking at each sector in Q3 2024:
- Traditional Gaming: Traditional brick-and-mortar casino gaming generated quarterly revenue of $12.38 billion, a contraction of 0.9 percent year-over-year.
- Legal Sports Betting: Americans legally wagered $30.3 billion on sports, generating $3.24 billion in quarterly revenue (+42.4% YoY). Recent market launches in Kentucky, Maine, North Carolina and Vermont contributed to this growth.
- iGaming: iGaming generated $2.08 billion in revenue, marking a 30.3 percent year-over-year increase.
“Q3 2024 continued gaming’s momentum from the first half of the year, with online casino and sports betting driving strong growth. At the same time, new brick-and-mortar casino openings bolstered traditional gaming, which still accounts for the bulk of industry revenue,” said AGA Vice President of Research David Forman. “More than a quarter of commercial revenue now regularly comes from online sources, raising the importance of continued sustainable growth with consumers in those states.”
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