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EVERTON SECURES FIRST COMMERCIAL PARTNER IN COLOMBIA WITH RUSHBET.CO

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EVERTON SECURES FIRST COMMERCIAL PARTNER IN COLOMBIA WITH RUSHBET.CO

 

Everton Football Club has further expanded its international partnership portfolio by signing up Colombia’s Rushbet.co in its first commercial deal in the South American country

The multi-year agreement will see the gaming brand become Everton’s ‘Official Betting Partner in Colombia’.

Everton’s players will feature in a new Rushbet.co TV advertising campaign, set to run across all of Colombia’s major broadcast channels in the first quarter of 2021. 

The partnership sees Everton continue to build on the Club’s growing profile in South America, most notably in Colombia, with national heroes James Rodriguez and Yerry Mina key players in the Toffees’ squad.

Rushbet.co branding will be visible across the Club’s online platforms on matchdays, in line with age and territory restrictions, and the company will have access to imagery of the Everton squad in their commercial matchday creative assets. The company’s branding will appear on the Everton website, which is also available in Spanish.  

Founded in 2018, Rushbet.co  offices heads are in Bogota – where Everton famously lit up the Colpatria Tower, the tallest building in Colombia, in blue with the number 19 to celebrate James Rodriguez’s arrival at the Club.

Everton fever has since gripped Colombia with an upsurge in sales of merchandise, significant media interest in the Club, record audiences for Premier League fixtures, an exponential increase in website traffic on a weekly basis and a rush to follow the Club’s recently launched Spanish-language social media channel (@EvertonESP).

Alan McTavish, Commercial Director at Everton, said: “Our new deal with Rush Street Interactive Colombia and its brand, which includes the Club featuring in a national television advertising campaign, shows the significant inroads we have made in South America and is part of our wider international growth strategy. Rushbet.co is a new but dynamic and ambitious brand with lots of potential for growth. This new partnership will offer even more visibility to Everton in Colombia and allow us to work together to deliver maximum exposure, while offering an official betting service to our growing fanbase in South America.”

The Rushbet.co gaming platform covers all European and South American football leagues, cycling – which is extremely popular in Colombia – basketball, volleyball, tennis, NFL as well as a wide array of Online casino games. Owned by Rush Street Interactive (RSI), Rushbet.co makes RSI the first US-based company to open a online gaming website in Colombia and South America.

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Omar Calvo, General Manager at Rushbet.co, said: “We are thrilled to announce this partnership with Everton Football Club, capitalising on their huge growth in Colombia.

“We are proud that our first partnership in the Premier League is with Everton Football Club, and that we have become the Club’s first Colombian partner, as they seek to expand in the South American market. The English Premier League and the Everton brands are extremely powerful, and we believe that having two of our most beloved Colombians on their main team makes it stronger. Rushbet.co is ready to start one of the most exciting sponsorship journeys of 2021, offering our players a real and direct connection with one of the best soccer leagues on the planet.”

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Evolution Launches First Live Casino Studio in Brazil

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Evolution Launches First Live Casino Studio in Brazil

 

Evolution has announced the launch of its first-ever live casino studio in São Paulo, Brazil, marking a significant milestone in the company’s expansion in Latin America. The cutting-edge facility is purpose-built to meet the unique demands of Brazil’s rapidly expanding regulated iGaming market.

Following the regulation of Brazil’s online gaming sector in January 2025, Evolution became the country’s first licensed supplier on day one of the new legal framework. The opening of this studio further underscores Evolution’s commitment and investment in the region.

The new state-of-the-art studio will initially offer multiple variants of native Brazilian Portuguese-speaking Blackjack tables, including Blackjack Clássico, Blackjack Illimitado, and Brazilian Blackjack.

Global fan-favourites such as Crazy Time, and XXXtreme Lightning Roulette will be fully localised and launched in Brazil – delivering world-class entertainment with a distinctly Brazilian flavour. Rounding out the line-up, ICE Fishing – Evolution’s flagship global release for 2025 – will also be customised for the local market and streamed from the new Brazil-based studio.

Natalia Torres, Evolution’s Head of Region Latin America, commented: “We are proud to unveil Brazil’s first fully localised live casino studio. This is a major milestone not only for Evolution but also for the future of regulated iGaming in Brazil. With our industry-proven formats, robust local infrastructure, and unwavering commitment to regulatory compliance, we’re empowering operators to go live with content that genuinely connects with Brazilian players.”

Torres added: “The new studio affords us full flexibility to customise everything – from game selection and dealer language to branding and marketing support. It sets a new benchmark for quality and localisation in Brazil, enabling our partners to deliver a premium, trusted, and highly engaging player experience from day one.”

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Kambi appoints experienced LatAm executive Mateo Lenoble as Head of Sales in Latin America

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Kambi appoints experienced LatAm executive Mateo Lenoble as Head of Sales in Latin America

 

Appointment supports Kambi’s ongoing growth strategy in Latin America, with Lenoble bringing 10 years’ experience in senior LatAm-facing commercial roles at Sportradar

Kambi, the home of premium sports betting solutions, is pleased to announce the appointment of Mateo Lenoble as Head of Sales in Latin America. Lenoble, an established voice in Latin America’s betting and gaming industry following 10 years at Sportradar, will play a key role in driving Kambi’s commercial growth and expanding its presence in the fast-growing region.

Lenoble brings more than a decade of experience in the Latin American sports betting and gaming industry, having previously held several senior commercial roles at Sportradar, including Director of Sales and most recently Vice President of Account Management for the region. Lenoble’s deep understanding of the market landscape, operator needs and varying regulatory environments will be instrumental in further strengthening Kambi’s leadership position in Latin America.

The appointment reinforces Kambi’s commitment to expanding its footprint across Latin America and providing leading operators with premium sports betting products and services. These solutions include Kambi’s flagship Turnkey Sportsbook, the world’s leading end-to-end sports betting solution, as well as cutting-edge standalone products such as Odds Feed+, Esports and Front End.

Sarah Robertson, Kambi Chief Commercial Officer, said: “I’m very excited to welcome Mateo to Kambi, strengthening our commercial team as we continue to establish ourselves as the home of premium sports betting solutions in Latin America. Mateo’s extensive experience and strong network across Latin America will be invaluable as we continue to expand in the region.”

Mateo Lenoble, Kambi Head of Sales, LatAm, said: “I’m thrilled to join Kambi at such a pivotal moment for the sports betting industry in Latin America. The region is full of opportunity, and Kambi’s reputation for product excellence, flexibility and regulatory expertise positions us perfectly for success. I look forward to working with the team to build strong partnerships and bring Kambi’s premium sportsbook offering to even more operators in Latin America.”

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AGCO takes action to remove unapproved gambling machines from Ontario convenience stores

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AGCO takes action to remove unapproved gambling machines from Ontario convenience stores

 

The Alcohol and Gaming Commission of Ontario (AGCO) is continuing its efforts to combat unregulated gambling and protect the public. As part of these efforts, the AGCO took steps this week to revoke the lottery seller registrations of a number of retailers in the GTA that were found to be offering unapproved electronic gambling machines under the Prime Slot brand.

The AGCO regulates all gambling in the province of Ontario to ensure gambling products and gaming sites are held to high standards of game integrity, player safety, and the protection of minors and vulnerable individuals.

Over the past decade, unregulated gaming machines have increasingly proliferated across North America. While they largely rely on chance like traditional slot machines, manufacturers have claimed they are games of skill and have installed terminals in convenience stores and other locations where gaming machines would otherwise be prohibited.

The AGCO will continue to take every action within its authority to protect the public against the risks that these unregulated machines pose – particularly in locations easily accessible to children and youth.

A registered lottery seller served with a Notice of Proposed Order to revoke their registration has the right to appeal the AGCO’s action within 15 days to the Licence Appeal Tribunal (LAT), an adjudicative tribunal that is part of Tribunals Ontario and independent of the AGCO.

“Unapproved gambling machines have no business being in convenience stores or other locations, particularly those that are available to children and youth. ” – Dr. Karin Schnarr, Chief Executive Officer and Registrar, AGCO

Background:

Under Section 10(b) of the Gaming Control Act, the Registrar shall refuse to register an applicant as a supplier or to renew the registration of an applicant as a supplier if there are reasonable grounds to believe that the applicant will not act as a supplier in accordance with law, or with integrity, honesty, or in the public interest.

Under Section 12 of the Gaming Control Act, the Registrar may propose to suspend or to revoke a registration for any reason that would disentitle the registrant to registration or renewal of registration under section 10 if the registrant were an applicant.

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