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TheLines.com: Chiefs remain Super Bowl favorites, but Steelers make strides ahead of Week 9

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TheLines.com:Prop bets a key feature of Super Bowl betting, but not all our legal in the U.S.

 

The Kansas City Chiefs have solidified their position as the betting favorite to win the Super Bowl as the NFL season reaches its midpoint, but the odds have shifted significantly from Week 1 to Week 9 for much of the NFL, according to TheLines.com, which tracks odds in the U.S. regulated sports betting markets.

A consensus of that nation’s largest legal online sportsbooks — including FanDuel, DraftKings, PointsBet, PlaySugarHouse, and BetMGM — now place the Chiefs at +350 to win the Super Bowl, meaning bettors would win $350 for every $100 wagered. The reigning NFL champions entered the season at +600, a narrow favorite over the Baltimore Ravens.

Meanwhile, the 7-0 Pittsburgh Steelers are now +550 to win the Super Bowl after opening the season at +2500. Only the Chiefs have higher expectations. The Tampa Bay Buccaneers are third at +750, a shift from +1500, and the aforementioned Ravens have fallen to +900 from +650. The Seattle Seahawks are now the NFC favorites at +800, up from +2000 and supplanting the preseason NFC favorite San Francisco 49ers, who have fallen from +900 to +2800 after their Week 8 loss to Seattle.

“Death, taxes, and the Chiefs as NFL favorites are the surest bets right now,” said Brett Collson, lead analyst for TheLines.com. “The NFL is a league built on parity, and a significant change in Super Bowl odds are expected. But if there is a common theme among the favorites, it is that they all have stars at quarterbacks. In that way, it’s not surprising at all that these teams are favored at the midway point of the season.”

The consensus odds to win the Super Bowl, as of Monday, Nov. 2, compared with odds ahead of Week 1:

  • Kansas City Chiefs (+350, from +600)
  • Pittsburgh Steelers (+550, from +2500)
  • Tampa Bay Buccaneers (+750, from +1500)
  • Seattle Seahawks (+800, from +2000)
  • Baltimore Ravens (+900, from +650)
  • Green Bay Packers (+1300, from +3100)
  • New Orleans Saints (+1300, from +1200)
  • Buffalo Bills (+2200, from +2800)
  • Indianapolis Colts (+2500, from +2300)
  • Tennessee Titans (+2600, from +3000)
  • Arizona Cardinals (+2800, +5000)
  • Los Angeles Rams (+2800, +4000)
  • San Francisco 49ers (+3400, from +900)
  • Philadelphia Eagles (+4700, from +2000)
  • Chicago Bears (+5600, from +4400)
  • Cleveland Browns (+5600, from +3400)
  • Las Vegas Raiders (+5700, from +6000)
  • Miami Dolphins (+6900, from +8000)
  • New England Patriots (+8900, from +2300)
  • Detroit Lions (+10800, from +6600)
  • Minnesota Vikings (+11600, from +2500)
  • Los Angeles Chargers (+12500, from +4000)
  • Dallas Cowboys (+14900, from +1500)
  • Carolina Panthers (+15400, from +12000)
  • Denver Broncos (+16200, from +6000)
  • Houston Texans (+27000, from +5000)
  • Washington (+27000, from +17000)
  • Atlanta Falcons (+27200, from +5000)
  • New York Giants (+54000, from +8500)
  • Cincinnati Bengals (+71000, from +17000)
  • Jacksonville Jaguars (+120000, from +20000)
  • New York Jets (+240000, from +8500)

The consensus point spreads for Week 9 games, as of Monday, Nov. 2:

  • Green Bay Packers at San Francisco 49ers (-1); over/under 50.5
  • Baltimore Ravens (-4) at Indianapolis Colts; over/under 44.5
  • Carolina Panthers at Kansas City Chiefs (-10); over/under 52
  • Chicago Bears at Tennessee Titans (-6.5); over/under 46.5
  • Denver Broncos at Atlanta Falcons (-3.5); over/under 48.5
  • Detroit Lions at Minnesota Vikings (-2); over/under 53
  • Houston Texans (-4) at Jacksonville Jaguars; over/under 51.5
  • New York Giants at Washington Football Team (-3.5); over/under N/A
  • Seattle Seahawks (-1.5) at Buffalo Bills; over/under 53
  • Miami Dolphins at Arizona Cardinals (-5); over/under 47.5
  • Pittsburgh Steelers (-9.5) at Dallas Cowboys; over/under N/A
  • New Orleans Saints at Tampa Bay Buccaneers (-4); over/under N/A
  • New England Patriots (-7) at New York Jets; over/under 41.5

To access the updated futures lines for every NFL team, and for more analysis, visit TheLines.com/odds/super-bowl. To access Week 9 odds, visit www.thelines.com/nfl-week-9-lines-2020.

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ZITRO’S CONCEPT CABINET MAKES #1 DEBUT IN US EILERS-FANTINI REPORT

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Zitro continues to raise the bar in slot performance, with its CONCEPT cabinet debuting as the #1-ranking cabinet among US emerging suppliers in the July 2025 Eilers-Fantini Cabinet Performance Report.

This milestone underscores Zitro’s growing presence in the North American market and reflects strong operator demand for innovative form factors paired with high-performing content.

Further building on this momentum, Zitro’s latest title, Legendary Sword, has joined the Top Indexing NEW Games – Core, Video ranking, highlighting the company’s strength in delivering compelling game experiences that resonate with players.

“Our consistent focus on innovation and quality is what drives Zitro forward,” said Johnny Ortiz, Founder of Zitro. “This is a proud moment for us and every team member behind the CONCEPT cabinet. We’ve always believed our products could stand alongside the industry’s best — and seeing CONCEPT debut at #1 confirms that operators and players believe it too. And this is just the beginning of what we have in store for the market.”

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Conferences

Andrew Cardno to Present on Resilient Casino Strategies at the 2025 Casino Marketing & Technology Conference

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Quick Custom Intelligence (QCI) is proud to announce that Andrew Cardno, Co-Founder and Chief Technology Officer, will be a featured speaker at the upcoming Casino Marketing & Technology Conference (CMTC), taking place July 29–30, 2025, at Pechanga Resort Casino in Temecula, California.

Cardno’s session, titled “Effective Database Strategies To Help Casinos Prosper During Tough Economic Times,” will be held on July 30 from 11:30 AM to 12:15 PM on the Summit Mainstage.

In this timely presentation, Cardno will explore how traditional KPIs lose value during economic downturns and what database strategies actually work when markets shift. Drawing on his deep expertise and lessons learned from the 2008 financial crisis, Cardno will offer insight into how casinos can build decision agility, redefine success metrics, and adapt their business models in volatile environments.

“Andrew is a dynamic and forward-thinking speaker whose sessions are always among the most anticipated at CMTC,” said Deana Scott, CEO of Raving. “His ability to translate complex data strategies into practical solutions has helped countless operators improve performance, especially during times of uncertainty. We’re thrilled to have him back on the mainstage this year.”

In addition to Cardno’s session, the QCI team will be exhibiting at Booth #12–14, where attendees can explore private demos of the QCI Enterprise Platform, including Chatalytics™, QCI Host®, QCI Player™, and QCI Marketing®.

Also on display will be the newly released Book 12 of The Math That Gaming Made, Compendium—a full-color edition co-authored by Andrew Cardno and Dr. Ralph Thomas, offering a deep dive into data activation, AI, and casino optimization strategies.

QCI invites all CMTC attendees to visit the booth, meet with our team and see a live demo.

The Casino Marketing & Technology Conference is renowned for bringing together industry leaders and professionals to share knowledge, discuss trends, and explore the future of the gaming industry. Andrew Cardno’s session is set to be one of the highlights of the event, offering attendees a unique opportunity to learn from one of the industry’s foremost experts.

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Zenith offers LatAm unbeatable rates for PGSoft games

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Zenith offers LatAm unbeatable rates for PGSoft games

 

Asia’s award-winning B2B provider to offer LatAm some of best commercial terms available

Zenith, Asia’s premier iGaming platform provider and a leading B2B ecosystem enabler, has today announced a pivotal move set to transform the iGaming landscape across the world: the provision of PGSoft games at unbeatable rates via its award-winning OneAPI platform and a direct integration through GamesAPI.

As the world’s largest distributor of PGSoft games, Zenith’s position means it can leverage the most competitive commercial terms for operators throughout the LatAm continent.

This strategic initiative directly addresses the soaring demand for PGSoft titles, which have become immensely popular in the region, with fan favourites like Fortune Tiger dominating engagement charts, particularly in Brazil.

PGSoft’s portfolio resonates deeply with LatAm players due to its mobile-first design, culturally relevant themes, and engaging gameplay mechanics. By offering these high-demand games at unrivalled rates, Zenith empowers its partners to significantly boost player acquisition and retention, thereby accelerating their revenue generation in a highly competitive market.

Zenith’s latest strategic offering underscores the provider’s rapid and sustained expansion across Latin America, building on recent, significant partnerships. Zenith’s OneAPI platform, recognised as SiGMA Asia’s Best Aggregator in both 2023 and 2025, provides a seamless, single-integration gateway to an expansive library of over 10,000 games from 150+ global and local studios.

This comprehensive solution, bolstered by Zenith’s robust, localised server infrastructure across LatAm, ensures optimal performance, minimal latency, and a superior player experience for even the most popular and high-traffic titles.

Karina Moral, Senior Business Development Manager at Zenith, commented: “As the world’s largest distributor of PGSoft games, we’re now able to offer truly unbeatable rates to our LatAm partners via both OneAPI and GamesAPI.

“This is a game-changer, giving operators direct access to incredibly popular content at the best commercial terms on the continent. Combined with our robust localised infrastructure and recent partnerships like CP Games and Jugamax, Zenith is firmly committed to driving sustainable growth across Latin America.”

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As Zenith continues to deepen its footprint in Latin America, it remains dedicated to delivering a comprehensive, end-to-end ecosystem of solutions tailored to the unique dynamics of the region’s diverse markets.

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