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BtoBet, Rappi, and Megapuesta Sign Landmark Deal to Widen Sports Entertainment on New Channels
BtoBet and on-demand delivery company Rappi have partnered with Megared, BtoBet’s Colombian partner owning and operating the Megapuesta brand, in a landmark agreement that will widen the provision of sports entertainment to new ecommerce channels.
Through this agreement, the first of its kind in the iGaming industry, BtoBet and Rappi, together with Megapuesta, will be offering an added sports entertainment value to the vast goods and services portfolio to all customers using the Rappi platform in Colombia.
However, whilst Colombia will be the initial step in the implementation of the new entertainment model, the partnership between BtoBet and Rappi will expand in the following months in the rest of the LatAm countries where Rappi is providing its services, involving other BtoBet partners in the region.
Alessandro Fried, Executive Chairman of BtoBet, said that already being a leader in LatAm and especially in Colombia due to its considerable local partner portfolio, BtoBet was seeking new innovative ways of how to grasp the opportunity provided by the new ecommerce tendencies that have become so popular in the country.
“This, coupled with Rappi’s founders’ bold vision to create the premiere multi-service ‘super-app’ in the region, has led us create a new sector and a new vertical to the vast portfolio Rappi is providing its clients,” Alessandro Fried said.
He added that this partnership not only consolidates BtoBet’s role in LatAm as the leading platform provider but demonstrates the flexibility of BtoBet’s Neuron 3 betting platform allowing its integration into any application. Fried further said that thanks to this landmark agreement, all of BtoBet’s current and prospective partners in the Latin American region will have the possibility to provide their entertainment through the Rappi platform.
Megared’s Juan Esteban Puerta said that the project commenced two years ago, with the company seeking new and innovative marketing, sales and acquisition opportunities for its Megapuesta brand.
“Our aim, together with BtoBet, was to identify opportunities on platforms and applications not directly related to the iGaming industry, which not only offer a limitless portfolio of goods and services, but have in due process evolved a full ecommerce ecosystem that would bring benefits to our business strategy,” Juan Esteban Puerta said.
Puerta added that Rappi was the obvious choice, based on continued year-on-year growth, an advanced digital economy model, and also an intuitive wallet system that has proved to be very popular with its users. He added that through this agreement, Megapuesta will be the first licensed Colombian operator to start offering entertainment services through the Rappi platform.
21VIRAL has confirmed the integration of Bitblox’s unique crypto-price-based games into its platform. This distribution deal allows 21VIRAL access to popular games such as “3 in a Row,” “Up or Down?” and “Up or Down? Turbo.”
In these prediction games, players can guess whether the price of Bitcoin will rise or fall. The timing is particularly favourable, as the recent bull run in cryptocurrencies and heightened mainstream awareness following the US presidential election have contributed to their popularity.
Christoph Härtel, CEO of 21VIRAL, stated, “We are excited to onboard Bitblox Games to our GameConnector platform. These unique games, based on the crypto market, are highly entertaining and engaging, providing our operator partners with an innovative way to attract and retain players across Latin America.”
Brandt Page, CEO of Bitblox Games, added, “Working with the 21VIRAL team has been a pleasure, from our initial discussions to the contract exchange. The fast integration took less than four weeks, which is a significant advantage for any game studio like ours. Speed to market is crucial for optimal distribution of our crypto-prediction games.”
“The recent developments in the US have led to a surge in the crypto market, increasing the demand for our games within the iGaming ecosystem. As awareness of cryptocurrencies continues to grow in mainstream media, we look forward to collaborating with 21VIRAL and expanding our distribution in the Latin American market”.
Play’n GO content now live with Boyd Interactive-owned brand Stardust in New Jersey and Pennsylvania
Play’n GO, the world’s leading casino entertainment provider, has today announced a new US operator partnership with leading brand Stardust Casino.
Stardust Casino, owned by Boyd Interactive, will now host Play’n GO content in New Jersey and Pennsylvania, meaning Stardust Casino players in these states will now have access to classic Play’n GO titles such as Piggy Blitz, Fire Joker, and Colt Lightning.
Play’n GO entered New Jersey in September 2022, and entered Pennsylvania earlier this year, making a total of five states where it is licensed as a games provider.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented, “It’s great to join forces with Stardust Casino in New Jersey and Pennsylvania, two of our most important markets globally, not just in the US. The Stardust Casino brand goes back decades in the gaming landscape of the United States, and the introduction of our games to their platform is an exciting prospect for both businesses.
“Play’n GO is the world’s leading casino entertainment provider. We set the industry standard for game content and innovation. This partnership is another significant milestone on our journey in the US, and our focus now turns to unlocking the full potential of this partnership for both Play’n GO and Stardust Casino.”
Alexander Angelo, CRM Director, Stardust Casino, added “We’re equally enthusiastic to welcome Play’n GO to the Stardust Casino family, and we’re excited to introduce our players in Pennsylvania and New Jersey to some classic Play’n GO games. We’re determined to offer our players the best online casino gaming experience possible, so adding Play’n GO’s games to our portfolio of over 200 online games was a no-brainer. We’re looking forward to many years of success together.”
Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.
Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”
Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.
Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”
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