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Paysafe appoints Afshin Yazdian as CEO of its U.S. Acquiring division

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PAYSAFE ALERT: Bragar Eagel & Squire, P.C. Announces that a Class Action Lawsuit Has Been Filed Against Paysafe Limited and Encourages Investors to Contact the Firm

 

Yazdian’s appointment completes a new executive leadership team in Paysafe’s global payment processing business

Paysafe, a leading specialized payments platform, today announced the appointment of Afshin Yazdian as CEO of its newly formed U.S. Acquiring division. Joining on July 1st, Yazdian will be charged with bringing to life Paysafe’s vision of being the U.S.’s leading payments solutions provider.

Mr. Yazdian has over two decades of leadership experience in payments. Most recently, he was President of Priority Payment Systems (PPS), a Georgia-based payments technology company serving over 174,000 merchants throughout America. Before that, he served as President & CEO of New York-based Cynergy Data before its merger with PPS. Earlier in his career, he worked for iPayment for over a decade as Executive Vice President and General Counsel and was instrumental in the formation of the company – itself acquired by Paysafe in 2018.¹

The appointment of Yazdian completes the executive leadership team for Paysafe’s recently restructured Payment Processing business unit, which now operates as two, distinct customer-focused divisions. Yazdian takes charge of the U.S. Acquiring division, leading Paysafe’s third party and direct channels; meanwhile, Paulette Rowe² serves as CEO of its global Integrated and Ecommerce Solutions division. Both divisions report directly into Paysafe Group CEO Philip McHugh.

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Rowe, who was recently named as one of PaymentsSource’s “most influential women in payments, joined Paysafe earlier this year and previously worked for Facebook as its Head of Payments and Financial Services Partnerships, and before that Barclaycard.  Her appointment to Paysafe’s executive leadership team is designed to accelerate the company’s global integrated payment offerings and cement Paysafe as a leading provider of ecommerce solutions.

Before the appointments of Rowe and Yazdian, Paysafe’s global Payment Processing division was headed-up by industry veteran, O.B. Rawls³, who moves into retirement at the end of June after a career in payments spanning almost four decades.

Philip McHugh, CEO of Paysafe Group, commented: “We’re delighted to complete our executive leadership team in payment processing with the appointment of Afshin. The current COVID-19 outbreak poses significant challenges for our direct merchant customers as well as our ISO and Agent partners, and we’re confident that Afshin, with his track record of building and managing high growth organizations, and his laser focus on customer service, will ensure that we all emerge stronger as the market stabilizes.

Paulette is also an incredible operator and inspirational leader and possesses vast and highly relevant payments experience. She has already had a major impact since joining the team earlier this year.

I would also like to express my heartfelt thanks to O.B. – he is a true payments’ legend and has made an irrefutable mark on both Paysafe and the industry in general. We wish him good health and much happiness in his retirement, and he will be missed by all of us.”

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Commenting on his appointment, Afshin Yazdian said: “I am incredibly excited to join the Paysafe family, a company I have long admired and an organization I believe is well-positioned for incredible growth and expansion. We will strive to rapidly change the payments industry and become the leading provider of payment solutions in the U.S. by both utilizing technology and focusing on an exceptional customer experience.

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Endorphina Enters into Partnership with Luckia

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Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.

Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”

Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.

Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”

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Compliance Updates

eCOGRA Approved to Operate in Arizona, Indiana and Panama

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eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.

This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.

Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.

In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.

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“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.

Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”

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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro

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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro

 

Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.

With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.

Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.

Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users.

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Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”

Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.

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