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BtoBet Report Analyses Shifting of Colombian Market from Retail to Online
Sports betting and igaming platform provider BtoBet has published its latest Industry Report for the Colombian market, “Colombia: Shifting From Retail to Online.” The report is an analysis of the evolving Colombian market adapting to a more digital native community.
The report finds that the Colombian iGaming market is adapting to the digital channels very quickly thanks mainly to the steady improvement in the country’s technological infrastructure. But the retail market still remains strong in the country, the report adds.
This is evident from the Coljuegos’ end of year fiscal results which were published last October. The retail bookmakers accounted for 61% of the tax revenue from the industry. But online operators did register a significant growth.
The BtoBet Industry Report also offers valuable data in relation to the improvements that the country has undertaken in recent years in its technological infrastructure.
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BetMGM Debuts 2024 Emirates NBA Cup Original Bets Sweepstakes
BetMGM, a leading iGaming and sports betting operator and Authorized Gaming Operator of the NBA, has launched its first Original Bets Sweepstakes for the 2024 Emirates NBA Cup. From November 21-29, BetMGM customers who wager $10 or more on BetMGM’s proprietary NBA Cup Original Bets will have the chance to win the ultimate Las Vegas sports vacation. BetMGM will send one winner to Las Vegas for a five-night stay at MGM Grand, provide tickets to the semifinal and championship games and offer an on-court photo opportunity. The winner also will receive $2500 in BetMGM Rewards Points that can be redeemed for a variety of experiences at any MGM Resorts property (players must be considered active in order to keep their BetMGM Rewards Points from expiring based on Tier Status).
“With the Emirates NBA Cup championship returning to our backyard in Las Vegas, it is important for us to create an experience only possible through BetMGM. This promotion allows guests to explore NBA Original Bets and benefit from our unique connection to MGM Resorts destinations that are a short walk from T-Mobile Arena,” Matt Prevost, Chief Revenue Officer at BetMGM, said.
Participants can opt in to the Original Bets Sweepstakes from the home screen or promotions section of the BetMGM mobile app. Any Emirates NBA Cup Original Bet of $10 or more during the promotional period will count as a single entry into the sweepstakes for up to 25 entries (promotional offer not available in Nevada, New York, Ontario, or Puerto Rico).
BetMGM’s Original Bets are made possible through the integration of Angstrom, Entain’s sports modeling and analytics company. Angstrom’s differentiated play-by-play simulation-based pricing models allow BetMGM to provide an extensive list of basketball markets like both teams to score in the first minute and three 3-pointers scored in the first three minutes.
The Original Bets Sweepstakes is one of many ways BetMGM customers can engage with the League throughout the 2024-25 NBA season. For the second year, BetMGM is offering its free-to-play Fast Break game. Once a day, users can log in and try to score a basket to win a reward. Rewards include parlay boost tokens, odds boost tokens, SGP boost tokens, bonus spins (in eligible casino states), and bonus bets (promotional offer not available in Nevada or Puerto Rico; bonus bets are non-withdrawable and expire in 24 hours).
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Jackpot.com Announces Exclusive Collaboration with 7-Eleven Inc.
Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.
As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.
“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country. Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all,” said Akshay Khanna, CEO and co-founder of Jackpot.com.
By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.
Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension, and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.
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21VIRAL ADDS BITBLOX CRYPTO PREDICTION GAMES
21VIRAL has confirmed the integration of Bitblox’s unique crypto-price-based games into its platform. This distribution deal allows 21VIRAL access to popular games such as “3 in a Row,” “Up or Down?” and “Up or Down? Turbo.”
In these prediction games, players can guess whether the price of Bitcoin will rise or fall. The timing is particularly favourable, as the recent bull run in cryptocurrencies and heightened mainstream awareness following the US presidential election have contributed to their popularity.
Christoph Härtel, CEO of 21VIRAL, stated, “We are excited to onboard Bitblox Games to our GameConnector platform. These unique games, based on the crypto market, are highly entertaining and engaging, providing our operator partners with an innovative way to attract and retain players across Latin America.”
Brandt Page, CEO of Bitblox Games, added, “Working with the 21VIRAL team has been a pleasure, from our initial discussions to the contract exchange. The fast integration took less than four weeks, which is a significant advantage for any game studio like ours. Speed to market is crucial for optimal distribution of our crypto-prediction games.”
“The recent developments in the US have led to a surge in the crypto market, increasing the demand for our games within the iGaming ecosystem. As awareness of cryptocurrencies continues to grow in mainstream media, we look forward to collaborating with 21VIRAL and expanding our distribution in the Latin American market”.
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