Gambling in the USA
PlayNJ.com: New Jersey sportsbooks put Nevada in reach with record January

After a month of milestones and a new record handle that topped $50 million, New Jersey’s online and retail sportsbooks are positioned to overtake Nevada for the first time since August 2019, according to analysts from PlayNJ.com.
“New Jersey could very well top Nevada, not just in January, but for the foreseeable future,” said Dustin Gouker, lead analyst for PlayNJ.com. “And assuming that happens, we could be seeing the beginning of New Jersey’s more permanent place as the top market in the country.”
Spurred by basketball, New Jersey’s online and retail sportsbooks generated $540.1 million in bets, up 71.3% from $385.3 million in January 2019, according to official reporting released Wednesday. In December 2019, sportsbooks generated $557.8 million in bets.
With the NFL Playoffs and college football’s national championship, football generated $129 million in bets. But basketball generated $177.5 million, or 32.9% of the state’s January handle.
Nevada has outdone New Jersey in monthly handle for four consecutive months, beginning with the kickoff of the NFL season. But New Jersey appears to be tracking ahead of Nevada, which generated $497.5 million in January 2019 and has never enjoyed a $500 million January in its history.
“While still the most popular sport in New Jersey, football does not quite command the same share of the sports betting market as it does in Nevada,” Gouker said. “Meanwhile, basketball has proven to be a big winner for the state. That puts New Jersey in prime position over the next few months in its race to become the country’s largest legal sports betting jurisdiction.”
January’s handle yielded a record $53.6 million in revenue, up 285% from $18.8 million won in January 2019 and up from $29.4 million in December. January resulted in $6.6 million in tax revenue for the state.
During the month New Jersey reached three impressive milestones: $6 billion in bets ($6.4 billion), $400 million in revenue ($447.1 million), and $50 million in sports betting taxes ($53.4 million) since the industry launched in June 2018.
Online betting remains the key vehicle for growth, generating $471.1 million, or 87.2% of the state’s January handle. In addition, new betting opportunities could help grow New Jersey’s market in February, including online-conducive Super Bowl prop bets, Oscars betting, and even a modest spike in interest from the XFL.
“New Jersey has been on the leading edge since the sports betting market first launched in 2018,” said Eric Ramsey, analyst for PlayNJ.com. “No market has been as innovative, and that is a significant contributor to the rapid maturity of New Jersey’s sports betting industry.”
FanDuel Sportsbook/PointsBet topped the online market once again with $22.2 million in gross revenue, up from $12.1 million in December. Resorts Digital, which is anchored by DraftKings and Fox Bet, generated $15.9 million, up from $9.1 million.
The online market leaders were followed by:
- Monmouth/William Hill/Sugarhouse/TheScore ($2.8 million, up from $1.9 million in December)
- BetMGM/Borgata ($2.5 million, up from $995,096)
- Ocean Casino/William Hill ($2 million, up from $1.2 million)
- Caesars Sportsbook/888sport ($491,164, up from $64,759)
- Golden Nugget/BetAmerica ($431,643, up from $102,524)
- Hard Rock/Bet365/Unibet ($340,933, up from -$294,442)
- Tropicana/William Hill ($74,379, up from $32,958)
FanDuel Sportsbook at The Meadowlands continued to take advantage of its proximity to New York — posting $4.3 million in gross revenue, up from $2.4 million in December — to continue its hold on the retail market. FanDuel was followed in gross revenue by:
- Monmouth Park ($883,716, up from $617,410 in December)
- Borgata ($723,927, down from $1.3 million)
- Ocean Casino ($377,369, up from -$68,035)
- Bally’s AC ($164,575, up from $108,437)
- Resorts AC ($163,436, up from -$406,493)
- Golden Nugget ($116,266, up from $66,306)
- Harrah’s AC ($107,424, up from -$107,646)
- Tropicana Casino ($100,288, up from $71,460)
- Hard Rock AC (-$4,467, up from -$51,182)
ONLINE CASINOS BLOW PAST $50 MILLION IN JANUARY
New Jersey’s online casino and poker industry enjoyed a $50 million month for the first time, generating a record $55.1 million in January. The total is up 64% from $33.6 million in January 2019.
After posting eight record months in 2019, the market is showing no signs of slowing down. The state’s online casinos recently launched live online slots, adding a new avenue for growth. If online casinos continue their current trajectory, the industry will easily generate more than $650 million in revenue in 2020. That would smash 2019’s record of $482.7 million.
“$700 million in revenue is within reach in 2020, which would have been inconceivable just a few years ago,” Ramsey said. “The industry’s ability to find new areas of growth, along with the symbiotic relationship that exists with online sports betting, will keep online casino gambling moving forward.”
Some other important online casino and poker data from the January report:
- Online casinos injected $8.3 million into state coffers.
- The Golden Nugget generated a record $21.2 million in online revenue to lead the market. That again outpaced its own New Jersey casino, which produced $15 million in revenue.
- Online casinos and poker generated $1.8 million per day during the 31 days in January, up from $1.1 million per day in January 2019.
- Online casino games attracted $53.3 million in bets, up from $31.7 million in January 2019. Online poker posted $1.8 million, down from $1.9 million in January 2019.
For more information and analysis on regulated sports betting and online gaming in New Jersey, visit PlayNJ.com/news.
About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches (including PlayNJ.com and PlayPennsylvania.com) produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.
Gambling in the USA
Scientific Games’ iLottery Games Portfolio Expands as Pixiu Gaming Joins SG Content Hub

Exciting New Hasbro-Licensed MONOPOLY and BATTLESHIP iLottery Games Coming Via SG Content Hub
Scientific Games welcomed Pixiu Gaming as the newest studio partner to the SG Content Hub. Pixiu Gaming joins the government-regulated lottery industry’s premier iLottery content delivery platform, featuring an expanding, highly curated selection of iLottery games from Scientific Games and partner studios around the globe. The games are available to lotteries in multiple languages and in a variety of play styles for all player segments.
Widely recognized as the leading supplier of Keno games in North American regulated gaming markets, Pixiu Gaming is a boutique developer focused on authentic, engaging and player-centric games. Founded in 2014 and based in London, UK with a remote global team, Pixiu is named after a fierce Chinese mythical creature that attracts and preserves great wealth.
Scientific Games, the world’s largest lottery games company, is collaborating with Pixiu Gaming to bring exciting new MONOPOLY and BATTLESHIP iLottery games to lotteries through its exclusive licensing agreement with Hasbro. Games created by Pixiu Gaming will be available in the SG Content Hub, in addition to games from Scientific Games’ own SG Studios and other premier partner studios worldwide.
Tony Plaskow, Pixiu Gaming Co-Founder, said, “Pixiu Gaming is thrilled to join the SG Content Hub to bring our games to more lotteries. We look forward to working with Scientific Games and Hasbro to create exciting, brand-sensitive MONOPOLY and BATTLESHIP-themed iLottery game experiences. These iconic brands are familiar worldwide, and each provides the perfect mix of strategy and luck. We will weave a true-to-brand digital game experience with fun, simple-to-understand content that entertains players.”
Matt Lynch, President, Digital for Scientific Games, said, “We are very excited to partner with Pixiu Gaming, an up-and-coming studio. Their unique approach to game development and artistic vision brings a differentiated offering to market that will add depth to iLottery portfolios by expanding game play options for existing players while bringing new game experiences to attract new players. Scientific Games is focused on creating an unparalleled range of playstyles and game mechanics for players with the SG Content Hub, and we are proud to soon include play experiences from Pixiu Gaming.”
SG Content Hub offers partner studios select exclusively licensed brands from the company’s portfolio of more than 100 licensed brands, which also includes other Hasbro-licensed games such as CONNECT 4, THE GAME OF LIFE and YAHTZEE. MONOPOLY is perennially the lottery industry’s top performer, with 33 lotteries worldwide offering MONOPOLY-themed games in fiscal year 2025, resulting in more than $2 billion in retail and digital sales during the year.
Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide. The company is a digital lottery innovator offering lotteries entertaining game content featuring the most extensive portfolio of licensed brands in the industry, and world-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications.
BATTLESHIP, CONNECT 4, THE GAME OF LIFE, YAHTZEE and HASBRO and all related trademarks and logos are trademarks of Hasbro, Inc. ©2025 Hasbro.
The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 1935, 2025 Hasbro. All Rights Reserved. Licensed by Hasbro.
© 2025 Scientific Games, LLC. All Rights Reserved.
Gambling in the USA
Caesars Entertainment Bolsters Online Casino Live Dealer Offering with the Launch of Branded Live Dealer Studio in Michigan

Caesars Entertainment Inc. announced the launch of its third branded online casino live dealer studio, available now to players on Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Michigan. Developed in partnership with Evolution, the new studio reinforces Caesars’ commitment to delivering world-class, immersive experiences across its online platforms, inspired by the iconic atmosphere of its Caesars Rewards destinations.
The debut of the new studio marks Caesars’ third branded live dealer studio that has opened in 2025 and draws inspiration from table game play at the Las Vegas Strip’s most iconic casino, Caesars Palace. Its opening follows the successful launch of Caesars’ first branded studio with Evolution in Pennsylvania in January. In April, the Company also debuted its first studio inside a Caesars Rewards destination at Tropicana Atlantic City in New Jersey.
“Our third live dealer studio expands our fully customized live dealer experience that is already extremely popular in Pennsylvania and New Jersey into another key jurisdiction where our online casino platforms are live. The studio design takes inspiration from our flagship destination, Caesars Palace, to authentically recreate the atmosphere of Las Vegas for online players. We look forward to our Michigan players enjoying the new experience,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
The new live dealer studio in The Great Lakes State is composed of five blackjack tables, including a VIP-exclusive blackjack table, one roulette table, and one baccarat table. The tables are adorned with custom-branded felts featuring iconic Caesars destinations and each marquee online casino platform, including Caesars Palace Online Casino, Caesars Sportsbook & Casino, Horseshoe Online Casino, and, for the first time, Tropicana Online Casino.
Select tables also feature custom felts co-branded through partnerships with professional sports teams. Like Caesars Rewards destinations across North America, the studio caters to VIP players with an exclusive high-limit blackjack table offering an authentic 1-to-1 live experience that could previously only be found in a physical casino.
“As the global leader in online live casino with nearly two decades of experience, Evolution is proud to partner once again with Caesars to launch this bespoke live dealer studio in Michigan. The studio brings the unmistakable character of Caesars’ iconic destinations to the online space, offering players in the state a polished, immersive entertainment experience that mirrors the energy and elegance of the casino floor. It’s another bold step forward in our shared commitment to innovation and quality at scale in the online live casino market,” said Marcus Huber, Chief Commercial Officer of Evolution North America.
Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesars-branded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.
Gambling in the USA
Snoqualmie Casino & Hotel Unveils Expanded Non-Smoking Gaming Floor

Snoqualmie Casino & Hotel has officially opened its newly expanded non-smoking gaming floor, marking a significant milestone in the property’s continued commitment to exceptional guest experiences.
Located adjacent to the hotel lobby, the new, larger non-smoking slot floor will feature nearly 400 of today’s most popular slot machines in a fresh, modern environment designed exclusively for non-smoking guests. This addition enhances the casino’s dedication to providing smoke-free gaming options in a luxury setting. For convenience and ease of access, non-smoking guests can also take advantage of the smoke-free entrance via the hotel’s valet parking.
This new space complements Snoqualmie Casino & Hotel’s existing fully enclosed, non-smoking slot area near Falls Buffet and Snoqualmie Café & Deli, offering guests even more choice and accessibility when it comes to their preferred gaming environment.
In addition to these gaming enhancements, all restaurants on property are 100% non-smoking, making Snoqualmie Casino & Hotel a premier destination for guests seeking an elevated, smoke-free entertainment and dining experience.
“We’re thrilled to offer our guests even more smoke-free options. The expansion of our non-smoking gaming floor reflects our ongoing efforts to listen to our guests and create an atmosphere that’s both exciting and comfortable for everyone,” said Mary Lou Patterson, CEO of Snoqualmie Casino & Hotel.
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