Latin America
Latin America: everything to play for
Although much of the industry’s focus is on North America at the moment, recent developments in South America mean the southern continent of the Americas is turning just as many heads.
With an enormous population of more than 600 million and a strong sporting culture, Latin America is an enticing prospect for sports betting operators looking to enter new markets.
Interest in the region has increased significantly since Brazil’s government began the process of developing regulations for sports betting last year. The recent introduction of online gambling legislation in the province of Buenos Aires in Argentina is also being viewed as encouraging by many.
“Latin America is a huge market with great potential,” says .
But this part of the world is not without its challenges. While countries such as Brazil and Argentina are well known for their love of football and there’s a strong tradition of gambling among their populations, the lack of regulation has held back many online operators.
Difficulty accessing financial services and appropriate payment methods has proven another challenge, particularly as many countries in the region have low levels of financial inclusion.
The Colombian blueprint
However, the development of the online market in Colombia is proving the region has real potential. Since regulating the market in 2016, the country has attracted 17 licensees and its regulatory system is being viewed by many as a blueprint for other Latin American countries.
Altenar has been active in the Colombian market since day one, having launched a fully managed sports betting solution for the country’s first licensed sportsbook, Wplay. The operator remains the market leader in Colombia, with about 50% of the market.
Stranomitis says Wplay’s success is largely due to the focus on localisation. “While other providers tried to introduce European methods into Colombia, Altenar listened to local voices and designed a sportsbook for Wplay.”
He says operators must not only differentiate their offerings in Latin America from the products they provide in other regions, but they must also pay attention to differences within the region itself.
While Altenar is also active in Mexico via its partnership with Playdoit, Stranomitis says developing products suitable for the two markets wasn’t simply a matter of looking at what worked in one and transferring it to the other.
“Despite some people’s belief, Colombia is a completely different market from Mexico and this is the big lesson Altenar has learned when it comes to Latin America.
“This is something successful operators in any Latin American country must bear in mind as they try to enter others.”
But while the differences between countries pose challenges, they are certainly not insurmountable, says Stranomitis. Indeed, Altenar is already preparing to expand its footprint further across the region.
“At the moment we are evaluating Peru and Argentina, as possibly those are the countries where operators may soon be able to secure an appropriate licence. Then obviously there is the ‘big bet’ of Brazil, which is a hugely promising country although we are still waiting for the government to deliver the new law.
“Last but not least, we are keeping an eye on the Caribbean islands, as we think there could be value there that not many can see at the moment.”
Latest News
Betano Teams up with FIFA as Official Partner of the FIFA Club World Cup 2025™ for South America

Betano, a leading online sports betting brand owned by Kaizen Gaming, is today announcing a new partnership as it becomes Official Partner of the FIFA Club World Cup 2025™ for South America.
Following a successful collaboration for the FIFA World Cup Qatar 2022TM, Betano and FIFA are once again joining forces to excite and entertain football fans throughout the FIFA Club World Cup 2025. The new tournament features 32 of the world’s top club teams competing in the United States from June 14th to July 13th, culminating in the final at MetLife Stadium in New York, New Jersey. All 6 international confederations under FIFA will be represented, with teams’ qualifying on sporting merit such as winning their respective major continental club competition or through a ranking from having strong performances over a four-year period in the continental competition.
George Daskalakis, co-founder and CEO of Kaizen Gaming, said: “After being the first sports betting operator to support the FIFA World Cup™ in Qatar in 2022, we are proud that Betano is joining forces with FIFA once again – this time for the FIFA Club World Cup 2025™. It is a privilege to work closely with FIFA for a tournament that brings together millions of fans from all around the world as they get to watch the best club teams and players football has to offer. This year’s tournament is particularly special, as it marks a moment in history as the inaugural edition.”
Romy Gai, Chief Business Officer at FIFA said: “We are thrilled to be collaborating once again with Kaizen Gaming and its Betano brand. Our shared ethos of enhancing the fan experience delivered huge successes during the FIFA World Cup Qatar 2022TM, and we are excited to be working with their team to deliver another world-class tournament. Over the past three years, we have seen the Betano brand grow and expand, and we know fans will be excited for this next step.”
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Nordic Gaming Company Paf Continues Annual Climate Financing – Supports Hydropower Project in Peru

The Nordic gaming company Paf has once again demonstrated its strong environmental commitment by fully climate financing its measured carbon footprint for 2024. This year’s contribution supports the development of a certified hydropower project in the Monzón district of Peru.
Paf has engaged in climate financing every year since 2017, when the company began systematically measuring its climate impact. The company now tracks over 95% of its emissions – both direct and indirect – and works actively to reduce them throughout its operations and value chain. Paf’s Net Zero 2040 target has been validated by the Science Based Targets initiative (SBTi).
“Paf is a strong company with the resources to contribute to the transition the world needs. That’s why we choose to climate finance our entire measured footprint – every year,” says Ludvig Winberg, Corporate Communication & Environmental Manager at Paf.
Climate financing – a global responsibility
Climate financing, also known as offsetting, means that Paf funds certified climate projects that reduce or remove greenhouse gas emissions. Over the years, Paf has supported projects around the world – mostly in countries that lack resources to invest in climate action, but also in places like Iceland, where advanced technology enables direct air capture of carbon dioxide.
“This is not a substitute for reducing emissions, but a way to take responsibility for what we haven’t yet been able to reduce – while supporting global sustainable development,” says Ludvig Winberg.
The hydropower project in Peru, which Paf supports in 2024, has an installed capacity of 20.58 MW and is located along the Aucantagua River, a tributary of the Monzón River. The project is listed on the United Nations Carbon offset platform.
“The SBTi does not require companies to finance climate projects while striving towards Net-Zero, but they strongly recommend that companies with the ability to do so contribute to broader environmental efforts. We then rely on the UN platform that the projects we support are impactful and credible,” says Ludvig Winberg.
Latest News
Amusnet Strengthens Commitment to Latin America at Peru Gaming Show

Amusnet is set to make a powerful impression at the Peru Gaming Show 2025, taking place on June 18-19 in Lima, by presenting a comprehensive portfolio across its Online Casino, Live Casino, and Land-based verticals. As one of the most prominent and influential gaming exhibitions in Latin America, PGS brings together the industry’s leading providers, manufacturers, and decision-makers for two days of impactful business exchange. Amusnet is also sponsoring the LMG Futbol Experience on June 17, held just before the exhibition, showcasing involvement in local events and its engagement in supporting industry-wide collaboration.
“Peru is a strategically important market for Amusnet, with one of the most established and rapidly developing gaming industries in the region. Our presence at PGS reflects our commitment to long-term growth in Latin America, with a strong focus on delivering engaging, high-quality gaming content and building strategic partnerships,” said Juan Jose Castillo, Country Manager Peru at Amusnet.
Demonstrating its strong engagement in the region, Amusnet is also sponsoring the LMG Futbol Experience on June 17, held just before the exhibition begins. This dynamic event, organized by the LatAm Media Group, combines a 6-a-side football tournament with networking opportunities, encouraging connection and team spirit among industry professionals. With successful previous editions in cities such as São Paulo and Buenos Aires, the LMG Futbol Experience has established itself as a well-regarded platform for blending competition and business connections in the gaming sector. Amusnet’s sponsorship underscores the company’s active involvement in local events and its commitment to supporting industry-wide collaboration.
At the event, the all-casino solutions provider will present a robust portfolio of games and promotional tools that reflect player preferences in LATAM and the company’s dedication to delivering elevated player experiences.
Among the top-performing Online Casino titles being featured during the expo are 20 Golden Coins, Extra Crown, Candy Palace, Aztec Forest, and Hot Deco, plus new releases for the market like Orient Story Deluxe, Secrets of Cairo and more. Visitors will also have the opportunity to experience the celebrity online slot Stoichkov #8, starring football legend Hristo Stoichkov. Another standout title is Coin Gobbler, a recent release that brings a fresh spin to the reels with its cluster-pay mechanics. Instead of traditional paylines, wins are triggered by matching adjacent symbols, while the Golden Coin Free Spins feature adds an extra layer of excitement and increases win potential.
Amusnet will also highlight the Tournament Tool, a recently launched promotional tool designed to boost player engagement through real-time competitions and leaderboard-based rewards, fostering a dynamic and competitive gaming environment. In addition, the company will present Golden Coins Link Jackpot, its newest bonus system. This four-level jackpot includes Mini and Minor fixed prizes, along with Major and Grand progressive jackpots, adding extra excitement and value to the player experience.
During the exhibition, Amusnet will present some of the top performers in its Live Casino vertical, including Dynamic Roulette 120x and three next-generation virtual roulette titles: Virtual Monaco Roulette 72x, Virtual Space Roulette 120x, and Virtual Vegas Roulette 500x. Also featured will be the newest releases like Showtime Roulette 500x, offering advanced customization options for operators; Football Thrill, a fast-paced title inspired by the world’s most popular sport; and Extra Crown Deluxe Live, which blends slot-style mechanics with the excitement of live-streamed action.
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