Gambling in the USA
Digital Fuel Marketing Expands US Reach with New Jersey Licence Application Acceptance
Specialist wagering industry online marketing agency Digital Fuel Marketing has taken a huge step forward in their expansion plans across the USA with approval to operate in New Jersey having completed an Ancillary Casino Service Industry Enterprise License application. The New Jersey state government granted the go-ahead for Digital Fuel Marketing’s license application, opening up the door to a whole host of new commercial agreements for the fast-growing firm.
With the rapid development of the US sports betting market, Digital Fuel’s readiness to collaborate with the many new online sportsbook operators in New Jersey signals their intent to bring customer acquisition and retention specialism to the Garden State before rolling out operations across the USA as more states open up to regulated sports betting. The move will allow Digital Fuel to offer marketing strategy, media buying and customer lifetime management services as well as being able to deliver affiliate marketing solutions on both a revenue share and fixed fee basis whilst building on their existing relationships with gaming providers across the region.
Having been working in the US space for the past two years, delivering campaigns focused on daily fantasy sports (DFS), poker, casino and sports betting, Digital Fuel is ideally placed to react to the growing demands of the emerging US market.
Digital Fuel Marketing Founder and CEO Toby Oddy announced “there has never been a more exciting opportunity within the sports betting community as the explosion of demand for sports wagering products in the USA shows no sign of slowing down and Digital Fuel is delighted to be among the first US pioneers in the highly competitive wagering customer acquisition space.”
Oddy added “Our ACSIE License application reflects our commitment to helping shape the development of New Jersey’s fledgling sports betting market as we ensure the responsible approach to affiliate licensing and regulation becomes the model adopted US-wide as sports betting sweeps the nation.”
Originally founded in 2013, Digital Fuel has rapidly expanded their global reach adding offices in Hong Kong and New York to their Australia and UK bases, allowing for round-the-clock servicing of clients in the notoriously demanding iGaming space. The agency’s wagering industry expertise is drawn from a team boasting experience gained at the likes of Mansion, Coral, Tabcorp and 888 so there is a wealth of talent across their 50 strong staff roster which Oddy believes sets them apart from the competition.
“When I started Digital Fuel my goal was to bring a no-nonsense data driven approach to high value customer acquisition and retention in the highly competitive betting and gaming sector” Oddy said. “As we cement our foothold in the US market with this latest move into New Jersey I am delighted that the straightforward ethos behind the business resonates as much today as it did when we launched. To have built the reputation we have through the relationships we’ve formed across four continents is testament to the drive and determination shown by everyone throughout the business and I could not be more proud of how far we have come. 2019 is set to be another milestone year for Digital Fuel and I’m incredibly excited to see how the burgeoning US market develops!”
About Digital Fuel Marketing:
Founded in 2013 by experienced wagering industry professional Toby Oddy, Digital Fuel Marketing was born out of a desire to offer global betting and gaming brands strategic and executional support across marketing functions. Now servicing operators across the UK, US, Australia and Asia, Digital Fuel Marketing continues to deliver high end player acquisition and user engagement strategies with a focus on a scalable ROI. www.digitalfuel.marketing
eSports
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
- CSMG will create and operate College Street FighterTM Tour in North America for the 2024-25 academic year
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Gambling in the USA
Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8
Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino is offering Clark County, Nevada residents who register to play in next week’s Super Bingo tournament the opportunity to bring a friend for free.
Happening Monday, May 6 through Wednesday, May 8 in the Plaza’s expansive ballroom, Super Bingo is expected to draw nearly 1,000 people from the local Las Vegas valley and across the country and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while socializing with like-minded bingo players.
Bingo-only registration is $160 per person, and Clark County residents who register can bring a friend for free. Registration is available online at https://www.plazahotelcasino.com/bingo/super-bingo-registration/. Hotel-and-bingo packages start at $300 for a four-night stay with no resort fee.
All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, boxed lunch both days, and $10 in free slot play after the first day’s session.
The Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located on the 3rd floor. By parking on the third floor of the Plaza’s self-parking garage, guests have convenient and direct access to the Plaza’s bingo room and parking is validated for bingo players.
Gambling in the USA
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has agreed a long-term on-property sportsbook partnership with Mohegan to provide its award-winning sportsbook at two retail locations in the state of Pennsylvania.
The partnership will see Mohegan utilise Kambi’s cutting-edge retail sportsbook offering across more than 20 kiosks in sportsbook locations at Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.
The deal further strengthens Kambi’s relationship with Mohegan, which already utilises Kambi’s suite of sports betting products at ilani in Washington, as well as online and on-property in the Canadian province of Ontario at Fallsview Casino Resort and Casino Niagara.
Kristian Nylén, Kambi CEO and Co-founder, said: “With several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.
“This latest deal further reinforces Kambi’s position as the sportsbook provider of choice for tribes across North America, and we look forward to our ongoing collaboration with Mohegan.”
Tony Carlucci, President & GM of Mohegan Pennsylvania, said: “Mohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the Sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.”
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