Intelitics today announced the launch of Actionable Intelligence, a generative AI reporting feature designed to let iGaming, sports betting and real-money marketing teams create custom data visualisations on demand by asking questions in plain language.
The company said the tool builds on Intelitics’ existing reporting suite used to track partner performance, campaign ROI and acquisition metrics. With Actionable Intelligence, operators can query their Intelitics data directly and receive a visualisation without commissioning a new report or writing code.
Use cases cited by Intelitics include comparing partner performance by traffic source, drilling into individual campaigns and breaking down player value by acquisition channel. Intelitics said that if a visualisation is useful, its customer support team can add it to a customer’s standard dashboard as a permanent report.
“The data our customers need to make better decisions has always been inside Intelitics,” said Allan Stone, founder and CEO of Intelitics. “Actionable Intelligence makes it accessible on their terms, with no technical skills required and no waiting for a report to be built. We designed it so that everyone on a marketing team, not just the analysts, can explore their data and act on what they find – and we built it to understand the way iGaming and affiliate marketers actually talk about their business, from partners and offers to GGR and NGR.”
The feature is built to interpret iGaming and affiliate marketing terms including partners, offers, traffic sources, player value, acquisition channels, GGR and NGR, Intelitics said. The company also said the feature operates within each customer’s Intelitics environment, with customer data not pooled across accounts, shared with third parties, or used to train any model outside that environment—positioning the tool for operators in regulated markets with data governance and licensing requirements.
