Valley Forge Casino Resort, a premier gaming and entertainment destination, announced the appointment of Martha Morales as its new Vice President and General Manager, pending regulatory approval.

Morales brings extensive leadership experience in the gaming and hospitality industries, most recently as Assistant General Manager of The Orleans Hotel and Casino in Las Vegas, a Boyd Gaming property. Prior to joining Boyd Gaming in 2023, she held various leadership roles at a major casino on the Las Vegas Strip.

Morales succeeds Ron Bailey, who has been appointed general manager of Boyd Gaming’s new casino resort development in Norfolk, Virginia.

“I am absolutely thrilled to join Valley Forge Casino Resort as General Manager and couldn’t be more excited for the opportunities ahead. The dedication and passion of this team are truly inspiring, and I look forward to working together to elevate the guest experience. Communication and collaboration are central to my leadership approach, and I’m committed to fostering an environment where every team member feels empowered to contribute and share their ideas,” said Morales.

A graduate of the University of Nevada, Las Vegas, with a bachelor’s degree in Hotel Administration-Hospitality Management, Morales also holds an MBA from the University of Southern California. Throughout her career, she has been recognized for her leadership and industry contributions, including being named one of UNLV’s 50 Most Intriguing Alumni and a Las Vegas Inc. 40 Under 40 honoree. She was also honored by OutFront Media during Hispanic Heritage Month for her impact on the Latino community and was recently recognized as one of 2024’s Women Rising in Gaming by CDC Gaming and Global Gaming Women.

Seneca Gaming Corporation has appointed Cynthia Liu, an accomplished brand leader with extensive experience in hospitality, travel and leisure, as its Chief Marketing Officer.

A key member of the senior management team, Liu will lead strategic marketing initiatives for the corporation and its three world-class gaming properties, Seneca Niagara Resort & Casino in Niagara Falls, NY, Seneca Allegany Resort & Casino in Salamanca, NY, and Seneca Buffalo Creek Casino in Buffalo, NY, as well as Seneca Hickory Stick Golf Course in Lewiston, NY. She will oversee areas including brand strategy, advertising, digital transformation, player development, revenue management, group sales, database marketing, entertainment, and loyalty programs.

“Cynthia is a dynamic executive and leader with a vision to bring renewed energy and elevated awareness to our properties and the experience we offer our guests. We know that our Seneca properties represent the best places to work, stay and play. With Cynthia’s vision, we are going to make our brands, and the promise behind them, stand out in new and exciting ways,” Seneca Gaming Corporation President and CEO Kevin Nephew said.

Liu brings more than 20 years’ experience to Seneca Gaming Corporation, including a wealth of expertise in launching new brands, creating impactful integrated marketing strategies, and collaborating with cross-functional teams to achieve shared business goals. She was most recently Vice President of Global Brand Management for Travel + Leisure Co., where she led brand marketing strategy supporting $2 billion in sales revenue and elevating brand awareness for over 20 brands. Throughout her career, she has held global marketing positions with companies such as Caesars Entertainment, Las Vegas Sands, and Wyndham Hotels & Resorts.

“I am thrilled to be part of Seneca Gaming Corporation and its exceptional culture. I am passionate about brand building. SGC has great history, a solid brand portfolio, beautiful properties, efficient operations, and a loyal guest base. I look forward to working with our team members to tell compelling brand stories and cultivating lasting relationships with current and new guests,” Liu said.

Integrity Compliance 360 (IC360) is bringing its cutting-edge prohibited bettor monitoring solution to Caesars Entertainment’s flagship sports betting platform, Caesars Sportsbook. This integration will provide Caesars with enhanced real-time alerts ensuring that the platform maintains the highest level of compliance and integrity in the industry.

As sports betting regulations continue to evolve across the country, certain stakeholders are prohibited from wagering on specific sports and events. IC360’s encrypted and decentralized platform, ProhiBet, will assist Caesars Sportsbook in staying fully compliant with these standards, protecting the integrity of competitions while ensuring a safe and fair marketplace for all users. To date, ProhiBet has conducted nearly 50 million checks across the country.

“Our partnership with Caesars Sportsbook represents a significant milestone in enhancing the integrity and transparency of the regulated sports betting industry,” said Matt Heap, Managing Director of ProhiBet. “With our advanced technology, we’re ensuring that Caesars stays ahead of regulatory requirements and provides a seamless, compliant experience for their customers.”

The ProhiBet platform offers encrypted data cross-referencing, allowing sportsbooks and sports properties to monitor for prohibited bettors in real-time. The strengthened partnership with Caesars Sportsbook emphasizes their commitment to providing a safe and trustworthy betting environment while setting the standard for fraud detection with the intricate web of state-specific regulations. ProhiBet will continue to solidify its reputation as one of the most reliable sportsbooks in North America.