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Movers and Shakers: Creating noise in the shark tank: what it takes to build a successful slot studio

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Movers and Shakers: Creating noise in the shark tank: what it takes to build a successful slot studio

 

Fredrik Johansson, CEO and Founder at Fantasma Games, on the challenging environment and organizational focus it takes for developers to create a sustainable business amid ever-increasing levels of competition.

 

Five years ago, the market entry barrier for a new game studio was relatively low.

This, combined with the low cost of accessing global and local distribution networks through well-established aggregators, led to an influx of studios moving into the space.

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The result? Today, there are more than 750 game studios that released close to 11,000 new titles during 2023 alone – on average, an operator takes content from more than 60 providers.

One of the main challenges is that game themes and mechanical similarities now exist between the vast majority of games, and this is impacting the wider competitiveness of the market, and ability to position a unique player experience.

The market barrier entry for a new game studio is now incredibly high and for those who can get up and running, actually staying in the game is almost impossible.

Why? Because studios need to build trust with their portfolio and product roadmap and have a proven track record of creating premium content that hits the market with players.

If you can’t achieve this, you quickly find there is no demand for your games.

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Does this mean new studios can’t succeed? Of course not. Fantasma Games is proof that with a clear focus and strategic direction you can get in on the action and find meaningful and trustful place in the market.

We have been able to establish ourselves as an innovative and premium provider of player-centric games that go beyond gambling to truly engage players.

We also keep our promises, and our customers are confident in our ability to continue to deliver games that perform highly and generate outstanding player engagement KPIs.

For me, this is crucial to the success of any studio.

Studios must be able to deliver premium, high-performing games that resonate with a wide range of player audiences in multiple markets, but they must also earn the trust of their operator partners.

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Operators need to be confident in the studio’s strategic growth agenda and ambitions and that they will not only meet but exceed the goals they have set.

Of course, the success of a studio’s games comes into this and that is why the product roadmap must be balanced.

For Fantasma, this means daring to innovate and try something new while at the same time capitalising on existing high-performing mechanical frameworks that we know hit the mark with players.

The studios that take this approach can find they quickly move on from being the new kid on the block to being a major player in the content provision space.

For Fantasma, this has been achieved by working with a clear strategic plan and having a truly talented and passionate team always willing to go the extra mile to make a difference.

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Hard work, focus and dedication from all our teams have been key to unlocking the strategic milestones that have enabled us to become established in this industry.

Again, I can’t downplay how important it has been to foster trusted relationships with our customers who believe in our roadmap and organisational capabilities just as much as we do.

Of course, you must always ensure the business is moving forward and that’s why we recently launched our own remote game server, FantasmaXpand.

This allows us to capitalise on existing partnerships and expand our joint collaborative initiatives in a way that ensures our customers are integral to how our roadmap is prioritised and developed.

It means our teams can focus on enhancing the technology roadmap, tuned and calibrated to our customer’s specific needs which in turn allows us to bring even more value to our partners.

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This includes being able to deploy our content into new markets – another important capability for a studio to not only survive but thrive.

It has been natural for us to expand our geographical footprint alongside our international customers, as well as build strong local partnerships in key markets such as the US.

This ensures we stay relevant and allows us to keep optimising our global and local games roadmap in tight collaboration with our partners.

So, when you look at what goes into making a studio a success today compared to five years ago, it’s perhaps easy to see why some companies simply don’t make it.

Thankfully, Fantasma is a success story, but it has taken a great deal of passion and hard work to get to where we are today – and this is just the beginning.

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Endorphina Enters into Partnership with Luckia

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Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.

Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”

Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.

Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”

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Compliance Updates

eCOGRA Approved to Operate in Arizona, Indiana and Panama

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eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.

This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.

Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.

In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.

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“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.

Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”

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Latest News

Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro

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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro

 

Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.

With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.

Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.

Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users.

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Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”

Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.

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