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Absolute Sports, a Nazara subsidiary, Acquires Assets of DeltiasGaming.Com, a Leading US Gaming Content Platform
Absolute Sports, a Nazara Technologies subsidiary and the parent company of Sportskeeda.com, ProFootballNetwork.com and SoapCentral.com, today announced that it has signed an asset purchase agreement, subject to closing conditions, to acquire all the assets of DeltiasGaming.com, a premier source of gaming and esports content in the US. The transaction is for an all-cash consideration of $900K (~INR 7.5 crores) to be paid over one or more tranches and is expected to be closed in the next 45 days.
DeltiasGaming.com had revenues of US $575K (~INR 4.8 crores) for the twelve-month period ending June 2024. Absolute Sports will use its cash reserves to fund the transaction.
With this acquisition, Absolute Sports, which already serves a large gaming audience with its flagship brand Sportskeeda.com, aims to deepen its presence in the gaming and esports media publishing sector in the US region. It intends to leverage Deltia’s Gamingâs loyal user base of almost 1.5 million monthly readers and its long-standing brand equity, to establish the group as an authoritative voice in the gaming media space. The acquisition also provides the group access to a large audience on YouTube and popular gaming streaming network Twitch under the Deltia’s Gaming brand.
” With this acquisition, Absolute Sports will now serve upwards of 5 Million US gaming enthusiasts with high quality gaming and esports related news and analysis content on our various properties.â said Ajay Pratap Singh, CEO of Absolute Sports.
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G2E Las Vegas next stop for Innovative Technology
Innovative Technology is preparing for the major gaming show in the US – G2E 2024 – which will take place on October 8th-10th at The Venetian Expo in Las Vegas. Global Gaming Expo (G2E) is a key gambling industry trade show aimed at fostering innovation and driving growth, with industry suppliers and professionals from across the globe gathering together for one exciting week. Innovative Technology, a trusted provider of bill validators and recyclers to the gaming industry, will be showing their latest devices, including their new age & identity verification technology, from booth 2035.
Commenting on Innovativeâs participation, Lauren Fabbri, Business Development Manager for North America said, âWe canât wait to show G2E visitors our latest technology. This is always an exciting show for us and presents an ideal platform to network with customers and suppliers in this vibrant market. We are experiencing huge growth across North America – with our NV200 casino grade, field-proven bill validator. With its âeasy to retrofitâ design, we are seeing a significant demand from operators who are upgrading their existing machines to the NV200. Weâll also be demoing all of our latest bill recyclers in the booth, including the new NV4000 which is ideal for redemption terminals due to its large multi-bill recycling capacity, NV22S for a compact bill recycling solution, and the Spectral Payout for superior mixed denomination recycling with advanced validation technology.â
Lauren continued, âWe also supply a range of coin validation products to the gaming sector. The SMART Coin System (SCS) is an âall-in-oneâ bulk coin validator, hopper and recycler which eliminates coin starvation and the need for multiple hoppers. The coin elevator is an add-on module for the SCS that dramatically reduces the distance between coin entry and exit points to improve customer experience. Come and see us at the booth and let us showcase how these products can improve efficiency and significantly reduce operator collection costs.â
Concluding Lauren said, âWe canât wait to show G2E visitors our latest AI-powered age and identity verification technology too. These products can be used to stop minors from accessing age restricted goods or services and are ideal to help prevent underage gambling. MyCheckr, with an integrated camera and screen, can be used at entrances to prevent minors entering age-restricted gaming zones and ICU Lite can be fully integrated within an individual gaming machine to give an automated age-check at the machine prior to game play initiating. The technology operates completely anonymously and does not store any data or require any previous personal details so thereâs no need to worry about data privacy and security. The team will be happy to answer any questions and demonstrate our products on booth 2035 – see you in Las Vegas next month!â
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Props.Cash Bolsters RG Offering with Birches Health Partnership
Leading sports gaming research platform Props.Cash is expanding its responsible gaming efforts by partnering with Birches Health, a national provider of gaming education resources and support services. As Responsible Gaming Education Month continues, Props.Cash and Birches Health have announced plans for a dedicated integration of custom educational content and resources for responsible play on Props.Cash platforms. In line with the company ethos of helping educate and inform bettors, the partnership aims to instill and encourage sustainable, healthy behaviors.
âThis partnership aligns with our unwavering commitment to our community by offering another âtool in the beltâ to ensure sports betting remains fun and safe. At the core, all of us at Props.Cash are sports enthusiasts, and it is imperative to have partners like Birches Health in order to make sure the joy of being a sports fan is always at the forefront, and there is a resource at anyoneâs disposal to tap into should that enjoyment or relationship with sports betting ever come into question. Companies like Birches Health are creating accessibility and support for those in our industry who may need it, and we are proud to call them a partner,â said Michael Sansom, Vice President of Marketing at Props.Cash.
âWe are excited to partner with a company like Props.Cash that over the years has developed a reputation for putting its customers first. Their research tools are impressive, and weâre looking forward to supplementing the offering with new elements that promote Responsible Gaming best practices,â Birches Health founder Elliott Rapaport said.
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PURE KICK Energizes Gamers Nationwide Promotion with New Warcraft Rumble Unite Promotion
PURE KICK, the number one powdered hydration and energy drink mix in the Value Channel, announced its first co-branded promotional partnership with Blizzard Entertainmentâs popular mobile game Warcraft Rumble. The collaboration offers players a new way to power up their gameplay with PURE KICKâs zero-sugar, energy-boosting drink mixes, all while unlocking exclusive in-game bonuses and rewards.
Starting September 1, gamers who purchase PURE KICK productsâincluding Strawberry Watermelon Hydrate, Concord Grape Hydrate, Citrus Hydrate, and the Energy and Hydrate 30ct Variety Packâcan redeem their receipts to access up to four in-game content bundles. Each bundle offers $5 worth of special in-game rewards, adding value to their purchase and enhancing their Warcraft Rumble experience.
âWe are thrilled to collaborate with Blizzard Entertainment for this exciting promotion. The synergy between Warcraft Rumble and PURE KICK is undeniableâboth cater to the needs of gamers who are always on the move, offering the perfect blend of energy and excitement anytime, anywhere. This partnership marks our first venture into gaming and launches our broader strategy focused on creating innovative licensing and promotional programs that resonate with the gaming community,â said Amy Pagels, VP of Licensing and Partnerships at The Jel Sert Company.
Warcraft Rumble, available on iOS and Android, is an action-packed mobile strategy game that invites players to collect and assemble armies of iconic characters from the Warcraft universe and battle it out in unique missions designed to test their tactical wits. Players can experience multiple game modes, including the single player campaign, co-op challenges, epic PvP battles, and more.
Players can purchase PURE KICKâs 6-count Hydrate line at retail stores such as Dollar General, Dollar Tree, Walgreens, HEB, and more. The PURE KICK Energy and Hydrate variety pack will be available on Amazon. Gamers can redeem up to four in-game content bundles by purchasing PURE KICK products and uploading their receipts to www.purekick.com/rumble.
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