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Gaming Americas Q3 Meetup: iGaming Streamers & the US Legislation Round-up

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Gaming Americas Q3 Meetup: iGaming Streamers & the US Legislation Round-up

 

The last Gaming Americas Virtual Meetup for Q3 of 2024 delved deeply into one of the most popular trends in the iGaming industry: streamers. How is this trend evolving in the Americas, and what have companies learned from Europe’s momentum? What qualities should companies seek in a streamer, and how can they fully harness their influence?

In the Meetup’s second session, we were thrilled to welcome back our favorite industry legends: Bill Pascrell III, Partner at Princeton Public Affairs Group (PPAG); Jeremy Kleiman, Gaming Attorney and Member at Saiber LLC; and Martin Lycka, SVP of American Regulatory Affairs and Responsible Gambling at Entain. They shared the latest updates on US legislation and their perspectives on the current landscape.

Streamers’ Role in Gaming Industry Growth

Moderator and HIPTHER Co-founder, Zoltán Tűndik, welcomed experts Troy Paul, Co-Founder & CEO of SGG Media; Martyn Hannah, Founder & Managing Director at Comparasino; Yoni Sidi, CEO at Winpot Casino, and Jekaterina Dubnicka, Marketing & Communications Manager at Slotsjudge, and kicked things off with the considerations gaming companies need to make when partnering with streamers. The panel agreed that while there’s still room for growth and improvement, the use of streamers and micro-influencers has proven to be a valuable marketing strategy for the industry.

 

Selecting Influencers for Brand Engagement

“Microinfluencers” was the new word of the day for Zoltan, and apparently, a critical concept for the industry. Yoni and Troy highlighted the importance of engagement, authenticity, and expertise when selecting streamers or influencers for a brand. They stressed that a smaller, more authentic influencer who deeply understands the product and effectively engages their audience is often more valuable than a larger, less engaged influencer. They also emphasized the need for consistency and transparency in both content and deal structures. The team agreed that while well-known personalities might draw a larger initial audience, their long-term engagement and impact are less predictable.

 

Influencer Marketing in Gaming Industry

Jekaterina and Troy explored the impact of influencer marketing within the gaming industry with Jekaterina arguing that medium and micro-level influencers often drive better engagement and attract new audiences more effectively than their larger counterparts. Meanwhile, Troy highlighted the significance of budget considerations and tailoring influencer partnerships to the specific type of campaign.

Zoltan raised important concerns about the authenticity of social media followers, underscoring the need for greater transparency in influencer marketing practices. Adding a practical perspective, Yoni shared insights from his experience in tracking the return on investment (ROI) of marketing campaigns, using tools such as promo codes and engagement metrics to gauge effectiveness.

Choosing the Right Influencers and Streamers

Yoni stressed the importance of selecting the right influencer for a brand’s campaign, emphasizing qualities such as honesty, authenticity, and strong customer engagement. He also highlighted the benefits of treating influencers well and providing them with valuable insights into the business.

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Troy added to the conversation by differentiating between public-facing feedback and constructive criticism. He emphasized the need for open and honest communication with influencers to foster effective partnerships.

Jekaterina shared her positive experiences with proactive streamers who actively work to enhance the brand’s image. The discussion also explored how brands can leverage streamers to connect with more traditional audiences, expanding their reach beyond digital platforms.

Streaming Platform Audiences and Engagement Strategies

Zoltan, Jekaterina, Yoni, and Troy examined the demographics of streaming platform audiences and discussed effective engagement strategies. Jekaterina highlighted that a mature audience, ranging from 30 to 60+ years old, is actively engaged with streaming content. She suggested targeting this demographic through platforms like Facebook and YouTube, as well as by creating discussion groups to foster interaction.

Yoni, on the other hand, emphasized his company’s efforts to attract a younger audience, specifically males aged 18 to 35. The team shared their personal insights and experiences with streaming and its diverse audience, wrapping up the discussion with a look forward to the next quarterly update from the US.

US Legislation Round-up Q3: Bill Pascrell’s Political Predictions

Our favorite dynamic trio, Bill Pascrell, III (BP3), Jeremy Kleiman, and Martin Lycka “entered the chat” and Bill got the ball rolling by sharing his views on the current political climate and its potential impact on the gaming industry. He expressed support for Joe Biden and Kamala Harris, citing their predictability and potential for more favorable policies for the Gaming industry. Bill also discussed the uncertainty surrounding the reinterpretation of the Wire Act and the potential impact of Congressional elections on a legislative fix. Bill also shared his predictions for the upcoming election, stating that a Trump White House, Republican Senate, and Democratic House would be the worst possible outcome, while a Democratic control of everything would be the second worst.

Legalizing Sports Betting in Texas

Bill and Martin discussed the prospects of legalizing sports betting in Texas. They noted that the state legislature only meets every two years, making any potential progress on this issue slow-moving. However, they believe that the upcoming legislative session, coupled with the support of influential figures like Jerry Jones and Dan Patrick, could bring the issue closer to a vote. They also highlighted the need for the gaming industry to improve its operations and messaging to have a better chance of success.

Addressing Gaming Industry Lobbying Challenges

Jeremy and Billl discussed the inefficiencies and challenges of the current lobbying approach for the gaming industry, particularly in California. They criticized the lack of coherent messaging and the waste of resources due to multiple stakeholders pursuing their own interests. Bill suggested a more unified approach, emphasizing the importance of respecting tribal sovereignty and educating each other. They both expressed pessimism about the future of online gaming and sports betting in California, citing past failures and the current lack of a coalition among tribes and operators. Martin agreed, noting the potential for offshore operators to benefit from California’s situation and the need for regulation to combat the black market. The panel also highlighted the importance of finding a solution that satisfies all parties involved.

Mobile Sports Betting and Gaming in New York

Jeremy, Bill, and Martin explored the ongoing issues surrounding mobile sports betting and gaming in New York. Bill provided an update on the situation, highlighting the efforts of Assemblyman Pretlow and Senator Addabbo in pushing for sports betting online and retail. He also expressed concerns about the potential cannibalization of the lottery by iGaming and the challenges faced by the budget due to these issues. Martin emphasized the need for clear communication and education for legislators regarding online sports betting and eye gaming. The conversation ended with an appreciation for the productive discussions and the anticipation of future meetings.

 

Watch the Gaming Americas Q3 Meetup recording on YouTube and HIPTHER TV!

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Will your company elevate its marketing game with streamers? And do you agree with our experts’ views on the US legislation landscape? Take note and get ready for the Gaming Americas Q4 Virtual Meetup in November 2024!

Gambling in the USA

BMM INNOVATION GROUP SHOWCASES ITS SUPPORT FOR TRIBAL SOVEREIGNTY AT INDIAN GAMING CONFERENCE & EXPO MARCH 31 – APRIL 3 AT SAN DIEGO CONVENTION CENTER

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Company to sponsor, attend, and speak at the San Diego, California show.

BMM Innovation Group (“BMM,” “BIG Group,” or “BIG”), a technology conglomerate focused on product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, today announced its sponsorship and participation in the Indian Gaming Association’s (“IGA”) annual IGA Conference & Expo, March 31-April 3 at the San Diego Convention Center.

With over three decades of experience supporting Tribal gaming, BIG will be on-site as sponsors, speakers, and attendees to reinforce the Company’s steadfast commitment to Tribal sovereignty and self-regulation.

Proud Partners in Tribal Progress

The BIG Group’s Chairman, President, and Chief Executive Officer Martin Storm said, “BMM proudly partners with Tribal governments, Tribal casinos, and Tribal gaming equipment and technology suppliers to advance Tribal sovereignty, self-determination, and economic development. We are honored to continue supporting the growth and integrity of Tribal gaming through our trusted product compliance services, world-class training and virtual education, and our cybersecurity solutions to protect Tribal enterprises.”

BMM’s long-standing relationships with Tribal gaming suppliers and regulators are at the heart of its mission. As active members of IGA and other key Tribal organizations, BIG is committed to elevating Tribal voices and ensuring Tribal interests remain at the forefront of industry growth.

BIG Group Shares Thought Leadership on Conference Panels and Trainings

  • In addition to sponsoring and attending, the BIG Group’s expert thought leaders will speak and provide in-person training at the conference:
  • Tuesday, April 1 at 9 am: Innovation vs. Regulation: Keep Pace with Emerging Gaming Technologies – Sean Mason, Senior Director of Tribal Services
  • Tuesday, April 1 at 4 pm: Gaming and Cyber Risk Best Practices – Mitigate Risk and Sleep Better at Night – Heather Lee, Senior Director of Sales for BIG Cyber
  • Wednesday, April 2 at 9 am: Level III Commissioner Certification Training – Peter Nikiper, Director of Technical Compliance

Unmatched Expertise in Product Compliance and Certification

As a trusted testing laboratory for Tribal gaming jurisdictions across North America, BMM’s focus is fairness, integrity, and security in every gaming environment. IGA attendees are invited to connect with BMM experts to learn more about the Company’s comprehensive product compliance programs.

Education & Training for Long-Term Success

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BIG continues to empower Tribal gaming employees through exclusive education and training programs, including free access to RG24seven Virtual Training. These knowledge-sharing initiatives are designed to support responsible gaming, regulatory compliance, and the long-term sustainability of Tribal gaming operations.

Cybersecurity Solutions Tailored for Tribal Gaming

The BIG Group is focused on bolstering cybersecurity defenses for Tribal enterprises through its BIG Cyber services, which includes penetration testing, vulnerability assessments, PCI:DSS evaluations, and a host of managed security services featuring CYREBRO’s Security Operations Center, KnowBe4’s security awareness training, and Maxxsure’s risk management platform.

 

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Plannatech Enters Arizona with Hosting Solutions from Internet Vikings

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Plannatech Enters Arizona with Hosting Solutions from Internet Vikings

 

Internet Vikings, a licensed in-state hosting provider for the U.S. iGaming and online sports betting industry, is announcing that it’s supporting Plannatech, a large B2B Provider, now stepping into the B2C space, in its expansion within the United States through an agreement to provide VMware cloud hosting solutions in Arizona.

Plannatech, leveraging the well-established Betcris brand from the America’s sports betting industry, has selected Internet Vikings for its structured setup processes, stable hosting environment, and technical expertise. This agreement ensures that the B2C iGaming and sportsbook operator benefits from a highly secure and reliable infrastructure, with Internet Vikings’ responsive support playing a crucial role in maintaining smooth operations.

“This is our 2nd state with Internet Vikings, who has been an absolute pleasure working with in providing the solid hosting infrastructure we need as we now expand into Arizona this time as the Operator,” said Adam Bjorn, CEO at Plannatech.

“We value our partnership with Plannatech and extending our VMware cloud hosting solutions to Arizona was the perfect next step as they bring new strategic offerings to the U.S. market,” said Rickard Vikström, CEO and Founder of Internet Vikings.

The Arizona sports betting market has seen impressive growth rates, with total handle reaching $791.2M in October 2024. While several operators have struggled to gain traction, Plannatech, utilizing the Betcris brand, is taking a strategic approach and leveraging its extensive experience in competitive markets. By choosing Internet Vikings as their hosting partner, Plannatech ensures a strong, compliant, and resilient digital presence as they expand their U.S. operations.

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Interviews

Interview w/ Renato Almeida, Director at FBM

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Interview to Renato Almeida, Director at FBM

 

Looking Back: Growth & Achievements

FBMDS is celebrating five years of expansion and innovation. How would you describe the brand’s journey during this time?

Our journey over the past five years has been one of bold moves, strategic growth, and relentless innovation. As part of the FBM® Group, we began as pioneers in Video Bingo, but our vision extended far beyond that. We have focused on delivering profitable products to our clients and engaging gaming experiences to players. By expanding into multiple gaming categories and strengthening our global presence in key markets like Mexico and Brazil, we have redefined what a localized, player-centric gaming experience should be.

 

What were the key milestones that shaped FBMDS’ success over the past five years?

Several milestones have defined our success. First, our solidification as a market leader in Video Bingo and Lotto Games, setting the gold standard with best-seller products like Multi Mega, Power Pick Lotto, and Champion IV. Our leadership in Video Bingo is reinforced by unique features like the jackpot system, Magic Ball, and attractive paytables, all of which drive engagement and retention.

Second, our presence at international trade shows has played a crucial role in strengthening relationships with key partners and clients while reinforcing our brand positioning, as seen in events like G2E Las Vegas 2024. Lastly, our rapid expansion in the LATAM region, particularly in Mexico and Brazil, has solidified FBMDS as a trusted and respected brand in a highly competitive landscape.

 

What has been the most significant challenge, and how did FBMDS overcome it?

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The online gaming industry is highly competitive, and differentiation is key. Our challenge was to deliver games that not only stood out but also ensured profitability for operators and engaging experiences for players. We tackled this by investing in customization, localization, and innovation—ensuring that every product aligns with the preferences of specific markets. Our ability to adapt game mechanics, themes, and retention strategies has positioned us ahead of the competition, creating unique gaming experiences that drive business success.

 

Product Evolution & Market Leadership

FBMDS has built a strong reputation in Video Bingo. How has this segment evolved, and what makes FBMDS a leader in this category?

Video Bingo is our DNA, and we have continuously pushed its evolution by refining gameplay mechanics, introducing engaging themes, and incorporating advanced technology to enhance user experience. Our commitment to differentiation sets us apart: our jackpot feature, the Magic Ball, and attractive paytables are tailored to maximize player engagement and operator profitability. Customization is at the heart of our strategy, ensuring our games resonate with local markets and drive long-term success.

 

Among FBMDS’ product portfolio, do you have a personal favorite? Why?

It’s hard to pick just one, but I’d highlight our Video Bingo games because they represent our legacy and continued leadership in the industry. We believe Video Bingo is an essential asset for any online casino, as it offers a nostalgic yet modern experience, combining interactive features with high retention rates. Our jackpot system enhances player excitement, while innovative game mechanics keep engagement levels high. In addition, our crash games showcase our adaptability and innovation, delivering high-quality visuals and dynamic gameplay. These two categories reflect our strategic pillars: player engagement and profitable gaming solutions for operators.

 

Future Outlook & Expansion Plans

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Looking ahead, what’s the vision for FBMDS’ next five years?

We are just getting started. Our vision is to expand our influence by continuously delivering innovative and engaging gaming experiences that drive profitability for operators. While we maintain our leadership in Video Bingo, we are also focused on strengthening our position in other gaming verticals. We will continue investing in localized, player-driven innovation, ensuring that every product we launch enhances both player experience and operator success.

 

Brazil is a key market with huge potential. How does FBMDS plan to strengthen its presence in this region?

Brazil is a strategic priority for us. With regulatory developments and increasing demand for online gaming, we see tremendous opportunities to expand. Our approach is centered on offering tailored gaming experiences that resonate with Brazilian players, ensuring our products align with their cultural and gaming preferences. Additionally, we are forging strategic partnerships with operators to facilitate seamless and impactful expansion in the region, ensuring that our games drive engagement and profitability for our partners.

 

Innovation & What’s Next

Can you share any insights about upcoming products or features that FBMDS is working on?

Absolutely. We are developing a new generation of Video Bingo games featuring advanced jackpot systems, enhanced gameplay mechanics, and even more engaging features tailored to player preferences. Our goal is to create experiences that keep players entertained while maximizing operator revenue. In addition, we are working on new slots and bonus structures designed to drive engagement and profitability, ensuring that FBMDS remains at the forefront of gaming innovation.

 

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What can operators and players expect from FBMDS in the near future?

A: More expansion, more innovation, and an even stronger, more diverse gaming portfolio. Players can expect cutting-edge experiences featuring interactive and rewarding mechanics, while operators will benefit from flexible, high-performance gaming solutions designed to optimize engagement and profitability. We are committed to maintaining our leadership in Video Bingo while continuously evolving to meet market demands.

 

Final Thoughts

After five years of continuous growth, what message would you like to share with FBMDS’ partners and players?

First and foremost, a heartfelt thank you to our players, partners, and the entire FBMDS team. Your trust and support have been instrumental in our journey. As we move forward, we remain committed to delivering exceptional gaming experiences, driving profitability for our partners, and continuously pushing the boundaries of innovation. The best is yet to come!

 

If you had to describe FBMDS’ journey in one word, what would it be?

Transformational.

 

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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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