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Scientific Games and Fremantle Continue Successful Licensing Partnership with Iconic TV Game Show Brands
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Scientific Games and Fremantle, a world leader in creating, producing, and distributing entertainment content worldwide for over 100 years, will continue their longtime partnership to bring iconic TV game show brands including THE PRICE IS RIGHT, FAMILY FEUD, and PRESS YOUR LUCK to lottery players. THE PRICE IS RIGHT themed games and promotions are available to lotteries in Australia, Canada, France, the UK, and the US, with FAMILY FEUD themed games available in Canada and the US and PRESS YOUR LUCK games in the US.
âWe are delighted to continue this incredible partnership with Scientific Games. Their continued success with bringing our iconic brands to lottery fans around the world is unparalleled,â said Erica Gadecki, SVP Partnership Solutions for Fremantle.
Scientific Games, the worldâs largest lottery games company, has launched more than 100 different games featuring these evergreen brands over the years across various categories including instant scratch, Fast Play, and digital. The game show brands are also featured in the companyâs digital second-chance promotions and individual winners events, as well as multi-state lottery Linked Games.
âWe are thrilled to continue our partnership with Fremantle and look forward to collaborating on more engaging lottery experiences together. Some of the most entertaining licensed brand lottery products offered by Scientific Games are themed to Fremantle TV game shows. Our game design teams continue to push the limits on creative ways to immerse players in their favorite game show brands,â Tina Hoover, VP of Licensing for Scientific Games, said.
âWe have found that these game show brands work really well in the iLottery space as they have play mechanics that players already know and love. We can bring that same excitement from TV to iLottery so players can enjoy digital lottery games featuring game shows they have watched for years,â Hoover said.
Debuting in 1972, THE PRICE IS RIGHT is the longest-running TV game show. The show offers audience members the opportunity to compete for cash and prizes by guessing the price of merchandise. FAMILY FEUD features two families, each represented by five members, who compete against one another to name the most popular answers to the survey questions to win cash and prizes. PRESS YOUR LUCK is a game of wits, strategy, and high stakes as contestants try to avoid the iconic WHAMMY for a chance at life-changing cash and prizes.
Scientific Games provides retail and digital games, technology, analytics, and services to 150 lotteries in 50 countries around the globe. The company is a digital lottery innovator offering entertaining game content and industry-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications.
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SCCG Management Announces Joint Venture with KSN Gaming to Launch âBooRay!â, The Biggest Gambling Card Game in Sports and Entertainment
![SCCG Management Announces Joint Venture with KSN Gaming to Launch âBooRay!â, The Biggest Gambling Card Game in Sports and Entertainment](https://gamingamericas.com/wp-content/uploads/2024/07/booray.png)
SCCG Management is excited to announce a first-of-its-kind strategic joint venture with KSN Gaming to bring “BooRay!” to a global audience. This card game, with its deep-rooted history, has evolved into a cultural sensation embraced by athletes, celebrities, and elite circles. With SCCGâs extensive expertise in the gaming and entertainment sectors, they will work closely with KSN Gaming, guiding BooRay! through regulatory processes and developing comprehensive market entry strategies for global expansion. SCCG will also support BooRay! with global distribution, business development, and brand exposure in the gaming, sports, and entertainment industries. Their joint efforts include distributing BooRay! across retail, social, and online casinos, launching exclusive merchandise, and building a luxury lifestyle brand around BooRay!.
Led by Kahari Nash, known as “The BooRay! King,” and supported by former NBA stars Kendrick Perkins and Mario Chalmers, who actively serve as board members, BooRay is set to transcend its status as a game to become a lifestyle movement.
Stephen Crystal, Founder and CEO of SCCG Management, said: “We are incredibly excited about our joint venture to support BooRay! on its journey to becoming a major player in the global gaming industry. With its unique blend of strategy and social engagement, BooRay! has the potential to revolutionize how people play and experience card games. Our extensive network and expertise will help bring BooRay! to digital platforms, brick-and-mortar casinos, and beyond, ensuring its global exposure and success.â
Kahari Nash, âThe BooRay! Kingâ and Founder and CEO, KSN Gaming, added: “BooRay’s immense potential became evident during high-stakes matches with icons like Rajon Rondo, John Wall, and Draymond Green. The idea began after we had run up the tab to $9.2 million between them, and I knew we had a great problem on our hands. The excitement from industry legends like Phil Ivey confirmed our vision, as the world will now see the biggest names in pop culture playing BooRay!. We’re turning BooRay! from a locker room favorite into a household name. With SCCG Management’s support, we are ready to take BooRay! to a global audience.”
Kendrick “Big Perk” Perkins, NBA Champion & ESPN Analyst, commented: “For 14 seasons, I was one of the biggest âBooRay!â players in the NBA. Kahari was always a towering figure among players and entertainers. When he told me he was going to commercialize âBooRay!â with the first regulated gaming app and casino table game, I knew he was about to change the game. I’m proud to be Team BooRay!”
Mario Chalmers, NCAA & 2X NBA Champion, shared: “When I got the call from Kahari ‘The BooRay! King’ to join Team BooRay!, it was a no-brainer. It took me back to my time at Kansas, hitting the ‘Big Shot’ against Memphis and going on to win the NCAA Championship, and in Miami, winning back-to-back championships with ‘The Big 3’âDwyane Wade, Chris Bosh, and LeBron ‘King’ James. During that time, we played some of the highest stakes BooRay! games in the NBA. I knew I had to be a part of the future of BooRay!”
BooRay! has become a nationwide sensation, captivating both casual players and high-stakes enthusiasts. Its unique blend of strategy, chance, and social interaction is loved by celebrities like Michael Jordan, Tom Brady, Kevin Hart, and James Harden. This engaging game offers a dynamic experience that appeals to a wide and diverse audience.
BooRay, also known as BourrĂ©, is a trick-taking gambling card game that originated in the Acadiana region of Louisiana and is also popular on the Greek island of Psara, where it is known as Boureki. The game aims to win the most tricks (rounds) in each hand to claim the pot. Players who can’t win the most tricks must avoid getting “Boo’ed,” which means taking no tricks at all and incurring a severe penalty, typically matching the total money in the pot.
SCCG Management, the leading advisory firm in the gambling industry, will provide global support to bring BooRay! to the masses. This includes integrating the game into both digital platforms and brick-and-mortar casinos, raising investment, and establishing partnerships with globally recognized brands and influencers. By integrating SCCG’s ecosystem of best-in-class gaming partners and brands, the aim is to maximize revenue streams and solidify BooRay’s place within gaming and entertainment.
Compliance Updates
Cedar Crossing to Raise Bar for Entertainment in Iowa
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Peninsula Pacific Entertainment (P2E), a national gaming operator and developer, and the Linn County Gaming Association (LCGA), a local nonprofit association, announced their intent to jointly apply for a gaming license with the Iowa Racing and Gaming Commission (IRGC) after the state moratorium on new licenses expires on June 30, 2024.
âThe time is now for Cedar Crossing. Linn County residents have overwhelmingly passed two gaming referendums and they have been patient. With the moratorium expiring soon, we look forward to bringing an unprecedented casino gaming and entertainment destination to Cedar Rapids,â said P2E Board Member Jonathan Swain.
If granted a license, Cedar Crossing plans to support local nonprofits with contributions of 8% of its annual gaming revenue â the highest in the state. While Iowa mandates that licensed casinos donate at least 3% to nonprofit organizations, Cedar Crossing aims to significantly exceed this requirement to make a meaningful impact in the community.
âPeople like to count us out, though we are part of a resilient community. Linn County has come back stronger than before â and weâre going to do it again with Cedar Crossing. A local casino will help our communities be even more vibrant: We estimate that Cedar Crossing will be able to commit $5 million to $7 million to nonprofits annually. This will be a major boost to local organizations, and just one of the many ways this project will make Linn County an even better place to live, work and visit,â said LCGA President Anne Parmley.
In 2013 and 2021, Linn County residents passed public referendums authorizing gaming in the county. The 2021 vote, Public Measure G, permanently authorizes gaming in the county, enabling P2E to develop plans to bring an entertainment and gaming facility to the county. Residents will not have to vote for a third measure.
Cedar Crossing is proposed to be located along the west side of the Cedar River between Kingston Village and Time Check Park. The structure will provide important flood protection infrastructure along the west side of the river, helping to further revitalize the area.
âOur commitment to building a world-class destination has never wavered. We are in the final stages of finalizing our vision for Cedar Crossing and look forward to setting a new standard for gaming and entertainment in Iowa,â said Swain.
In addition to county residents, the project has long been supported by several local government officials and trade unions.
âFrom the resounding support of Linn County voters to recent legislative developments and todayâs announcement, our commitment to the Linn County Gaming Association has remained steadfast. The development team continues to demonstrate their dedication to Cedar Rapids with a vision for a casino that highlights our communityâs potential as a modern entertainment and gaming destination. I am confident their next proposal will bring significant benefits to Cedar Rapids and Linn County as a whole, offering unmatched opportunities for our residents and visitors while providing vital support for community organizations to advance and thrive,â said Cedar Rapids Mayor Tiffany OâDonnell.
In addition to Mayor OâDonnell, Linn County Board of Supervisors Chair Kirsten Running-Marquardt supports Cedar Crossing.
âLinn County residents support casino gambling in Linn County. This investment in our community would increase opportunity for our local economy in several ways, including job creation, tourism and providing unmatched entertainment options. Like other Iowa counties, we are looking for a fair chance for the people of Linn County to receive these benefits for our community,â Running-Marquardt said.
Latest News
GAN Announces CFIUS Clearance for SEGA SAMMY Merger
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GAN Limited, a leading North American B2B technology provider of real money internet gaming solutions and a leading International B2C operator of Internet sports betting, announced that it has received clearance from the Committee on Foreign Investment in the US (CFIUS) for the proposed merger of GAN and a subsidiary of SEGA SAMMY CREATION INC (SSC), an affiliate of SEGA SAMMY HOLDINGS INC (SEGA SAMMY HOLDINGS).
The closing of the merger is also subject to approval of the merger and change in control of GAN by certain gaming authorities. The closing of the merger remains subject to other customary closing conditions, and is expected to occur in late 2024 or early 2025.
If the merger is completed, each GAN ordinary share issued immediately prior to the effective time of the merger will be automatically cancelled and converted into the right to receive $1.97 in cash with respect to each such ordinary share, without interest and less applicable withholding taxes. Upon the completion of the merger, GAN will cease to be a publicly-traded company and its ordinary shares will be delisted from The Nasdaq Capital Market and deregistered under the Securities Exchange Act of 1934, as amended.
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