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UK Gambling Growth Over the Past Decade

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Today’s gambling market in the United Kingdom looks vastly different than it did ten years ago. In addition to an explosion in revenue, there has also been a significant shift in how and where people gamble, thanks to myriad online options.

This article will explore the UK’s gambling industry today and the influential elements that skyrocketed its growth in the past decade.

The UK Gambling Industry Today

The Gambling Commission regulates the UK gambling market; it licences land-based and remote gaming and ensures regulations are followed. In the 2022-2023 fiscal year, the UK’s gross gambling yield (GGY) was £15.1 billion – a staggering increase from £6.3 billion a decade ago.

This revenue stems from various forms of gambling, including lotteries, casinos, slot machines, bingo halls, and online gaming. Of the £15.1 billion, £4.2 billion was generated through lottery gaming, £4.5 billion through land-based gambling, and £6.5 billion through remote gaming, including online casinos, sportsbooks, and bingo platforms.

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Factors Influencing the Industry’s Growth

Several factors propelled the significant rise in revenue from £6.3 billion to £15.1 billion, with the three most influential outlined below.

Relaxed Advertising Guidelines

The growth of the UK gambling market is closely linked to the changes in regulations surrounding gambling advertising in the 2005 Gambling Act. The act came into effect two years later, allowing gambling companies to advertise all forms of gaming as long as they were licenced and regulated.

Since 2007, the presence of ads promoting gambling has steadily increased. This increase, unsurprisingly, has been linked to a rise in individual gambling, contributing to the spectacular growth the UK gambling industry has seen.

Growth of Online Gambling

Online gambling, iGaming, remote gambling, and the many other names it goes by has undoubtedly fuelled the UK’s gambling growth. In 2024, online gambling is projected to bring in £11 billion, making it the second-largest iGaming market in the world. It’s just behind the US market, which is set to earn £18.41 billion in 2024.

Online gaming has increased in popularity for a number of reasons, including advertising regulations, but also thanks to its convenience and accessibility. It’s made classic types of gambling, like casino table games, slot games, and sports betting, available right at a person’s fingertips from anywhere at any time as long as they have a device and an internet connection.

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Adding to this appeal are incentives for signing up with online casinos or placing wagers at them, which entice players to find the best first deposit bonus available or to earn additional bonuses for continued playing.

Variety of Gaming Options

The online gaming marketplace is continuously growing, pumping out exciting new games and gambling platforms. Whether they’re looking to play live dealer poker, slots, or bingo, punters have a vast selection of online options to choose from. In addition, there is the continued draw of land-based gambling.

Between online platforms and land-based gambling venues, there is more variety in the market than ever before. This variety means that there are more options to suit a wide range of betting preferences, appealing to more people than the market did ten years ago.

The UK Gambling Industry’s Future

While the industry has been growing, it’s also faced increasing concern from industry experts and the general public around problem gambling, a concern which is starting to be reflected in gambling laws. Furthermore, the influence of tech developments like AI will likely impact the industry in many ways.

Changing Online Gambling Regulations

In September 2024, new restrictions on online slot game wagering will come into effect. For those under 25, the maximum wager they’ll be able to make is £2 per spin; for those 25 and older, the maximum will be £5. The intention is to reduce problem gambling associated with the addictive nature of slot games.

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Stricter Ad Regulations

The increase in gambling ads since the Gambling Act came into effect has been criticised for its harmful effects, with Dr Matt Gaskell of the NHS Northern Gambling Service stating, “The evidence is clear that gambling advertising drives consumption, which increases harm.”

While the ads themselves do have some restrictions through the Advertising Standards Authority (ASA), such as limiting an ad’s appeal to those under 18 years old and prohibiting the promotion of anti-social or harmful gambling behaviour, many have felt they aren’t enough.

Adding to these concerns is the tightening of ad regulations by other countries like Italy, Germany, and the Netherlands. Some of these countries have clamped down on gambling ads by restricting marketing tactics such as athlete or celebrity endorsements, while others have eliminated gambling ads altogether. The regulations around gambling ads in the UK have become a hotly debated issue and will likely lead to significant changes to the nation’s gambling advertisements.

AI Integrations

The development of AI has the potential to significantly influence the gambling industry, though it may be too early to know how AI will impact it in the long term. AI will undoubtedly enhance the gameplay experience, which has raised concerns about increasing problem gambling. However, integrating AI may also help curb problem gambling by alerting players and online platforms of potentially harmful gambling behaviour and taking action by temporarily restricting access to games.

Conclusion

In the last ten years, the UK gambling market has exploded in profitability and gambling options. It has benefited from the regulation changes of the Gambling Act of 2005, the rise of online gambling, and the increase of gambling options both online and at physical locations. All of this has added up to a multi-billion-dollar industry.

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However, concerns about public health have grown in relation to gambling, and it’s more than likely that the UK will see a tightening of regulations in the years to come and a focus on gambler health.

Canada

CasinoCanada and WinSpirit enter lifelong partnership

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CasinoCanada, the number one gambling guide for players in Canada, has put pen to paper on a major partnership with WinSpirit, one of the most popular crypto casinos in the country, in a significant boost to both parties.

The lifetime partnership will see WinSpirit gain premium positioning on high-traffic pages throughout the English site of CasinoCanada, which has been providing information and guides to Canadian players for more than 20 years.

The CasinoCanada team will also carry out a comprehensive review of WinSpirit so that its readers can get the full lowdown on what the casino has to offer.

CasinoCanada is famous for its casino ranking system, with each site given a total score out of ten. This is calculated based on how the casino scores across key areas including registration process, usability, promotions, VIP experience, slots, game types, payments, mobile and customer support.

Each casino is played by a real person and CasinoCanada is always honest about the experience the casino offers to players. This is why it’s good that WinSpirit offers one of the best overall online casino experiences in Canada.

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Players can enjoy a hugely generous welcome bonus as well as a great selection of slots and games such as Dice, Crash, Limbo, Wheel of Fortune and many more.

Aleksandra Drigo, Sales Director at CasinoCanada, said: “WinSpirit has taken the market by storm and is one of the most played online casino brands in Canada, so we are thrilled to have signed this lifetime partnership and to bring it to our players for the first time.

“Our team has already put the casino through its paces, and it’s scored incredibly highly so we look forward to seeing our players sign up and enjoy what it has to offer.

“It’s partnerships such as this that strengthen our position as the leading online casino guide for players in Canada. Players trust our information and reviews and know that the casinos we list on our site are among the best.”

Pavel Miroshnichenko, Head of Affiliates at WinSpirit, added: “We are delighted to have signed such a significant partnership with CasinoCanada, one of the leading online casino guides in the country.

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“We go to great lengths to deliver a top player experience, from the welcome bonus we offer to the games we stock and the payment methods available in our lobby, and it’s great to see CasinoCanada recognise this by giving us such a high score.”

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Gambling in the USA

Pennsylvania Skill, Powered by Pace-O-Matic, Congratulates PA Gaming Control Board and Casino Giants on Surpassing 2023 Revenue Numbers

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Pace-O-Matic (POM), creator of Pennsylvania Skill games, has congratulated the Pennsylvania Gaming Control Board (PGCB) which saw an 8.7% increase in gambling revenue in May 2024 over revenue in May 2023.

The funding comes from slot machines, table games, internet gaming, sports wagering, fantasy contests, and video gaming terminals (VGTs). The May revenue total is $520,997,868.

As the PGCB celebrates yet another enormous financial win, small businesses, veterans groups, volunteer fire companies and other fraternal clubs across the state also are pleased with the income they receive from operating legal skill games.

“The increased revenue for casinos and other gambling enterprises under the jurisdiction of the PGCB is good for the commonwealth. These numbers show that there is room in the state for both casinos and small businesses that operate skill games to be successful. There is no competition between the two,” said Mike Barley, spokesman for Pennsylvania Skill.

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Barley questions why casinos, especially Parx Casino, are fighting skill games when they continue to see increased revenues month after month and year after year. He added he is disappointed the giant casino industry wants to destroy family businesses and organizations that count on skill games for supplemental income by seeking to impose a crushing tax rate on the games. Legislation to regulate skill games calls for a 16% tax on skill games while casinos say the tax should be 52%.

“Sadly, $521 million a month is not enough to satisfy the greedy casino industry. Instead, they want to kill small businesses, American Legions, volunteer fire companies, Moose Lodges and other places that count on income from skill games. These locations could never afford to pay the same tax rate that wealthy casinos pay. Casinos know that but they simply don’t care,” Barley added.

Barley explained that POM supports legislation sponsored by Sen. Gene Yaw and Rep. Danilo Burgos that will regulate and tax skill games. There is bipartisan backing for the legislation that will put guardrails around skill game operations and provide $250 million in skill game tax revenue for the state in the first year alone. Gov. Josh Shapiro wants to see skill game tax revenue as part of his 2024-25 state budget. But, Barley added, that revenue is generated only through a reasonable tax on skill games.

Several courts have ruled Pennsylvania Skill games are legal, including a unanimous Commonwealth Court in November. In addition to providing supplemental income to small businesses, the games are manufactured in Williamsport and 92% of the income they generate stays within the local economy or the state.

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Latest News

CDI Names Michael Lilly President of TwinSpires Horse Racing

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Churchill Downs Incorporated (CDI) has announced that Michael Lilly has been promoted to President of TwinSpires Horse Racing, the leading provider of legal online horse betting sites and the official wagering partner of the Kentucky Derby. In this role, Lilly will be responsible for the overall strategy and operation of the TwinSpires Horse Racing business within CDI’s TwinSpires Segment.

Lilly brings over 20 years of financial experience and organizational leadership experience to the role. Lilly joined CDI in 2018 as the Senior Director of Finance at Arlington Racecourse before his promotion to Vice President of Finance of CDI’s TwinSpires Segment in 2020 and subsequent role as Vice President of Finance and Operations of the Company’s TwinSpires Segment in 2022. Prior to joining CDI, Lilly held several financial leadership roles in the Chicago area. He holds a Bachelor of Arts from Northern Illinois University and a Master of Business Administration from DePaul University.

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