Latin America
SBC Exceeds Forecasts, Drawing 4,000 Attendees to Debut Event in Rio
In an dynamic entrance into Rio, SBC’s inaugural Brazil-focused event exceeded all forecasts, drawing in a staggering turnout of 4,000 attendees — surpassing the anticipated 3,000 — and signaling a promising start to the future expansion plans disclosed during the event.
Held from March 5th to 7th, SBC Summit Rio served as a deep dive into the Brazilian market during a pivotal moment of opportunity, spurred by Brazil’s recent approval of online gambling regulation. The Summit played a protagonistic role in creating a platform for senior executives to unite and discuss the future trajectory of the industry in the country, blending local insights with global perspectives.
Featuring over 70 exhibitors, the show floor at the Windsor Convention & Expo Center was abuzz with activity throughout the event, which sold out well ahead of its scheduled dates. This strong demand underscored the imperative to transition SBC Summit Rio to its new venue, Riocentro, for next year’s edition, allowing for the accommodation of over 10,000 delegates and 400 exhibitors and sponsors.
Exhibitor contentment was evident, as indicated by an initial Net Promoter Score (NPS) of 54, with the overwhelming majority of 2024 exhibitors already confirming their participation for the 2025 edition. The show floor featured prominent international suppliers including Amusnet, BetConstruct, Digitain, IDnow, Oddin.gg, Pragmatic Play, and others.
Victor Arias, Vice President LatAm at Pragmatic Play detailed his experience exhibiting at the event: “For me, it is always a joy to participate in an event organized by SBC, and this one in Rio was no exception. I left very satisfied because I was able to meet with friends and colleagues and analyze the possibilities offered by a market as relevant as Brazil. Without a doubt, this opportunity was fundamental for Pragmatic Play, which is experiencing continuous growth in the country. These days were extremely intense, with important commercial agreements and a stand that was filled with visitors who enjoyed the environment and the experience that Pragmatic Play provided.”
The operator sector witnessed notable participation, comprising 30% of the total attendee numbers, from key players such as Aposta Ganha, Betano, Betsson, Esportes da Sorte, EstrelaBet, Galera.Bet, Rei do Pitaco, Superbet and Vai De Bob, among others. Feedback gathered from the post-event survey revealed a commendable NPS of 62 among operators, reflecting the positive reception of the event from the segment. Additionally, a diverse range of operators participated as exhibitors, indicating their proactive approach to market penetration.
“Timing couldn’t be more impeccable; our recent entry into Brazil in December aligned perfectly with this event. SBC Summit Rio offered an exceptional opportunity for us to leverage the existing momentum and establish vital connections. With a notable turnout and invaluable networking sessions with prominent figures in the Brazilian sector, the event delivered on all fronts. For a European company venturing into this new territory, the knowledge acquired and relationships forged with affiliates and suppliers will be pivotal in shaping our strategy,” said Alex Fonseca, CEO Brazil, Superbet.
The projected affiliate count of 300 was also surpassed, with 447 affiliates in attendance, marking a significant 49% increase over the initial target. This sets a promising precedent for the launch of the dedicated Affiliate Leaders Summit in Rio in 2025, providing a platform for affiliation and marketing professionals to deliberate on traffic acquisition strategies in the burgeoning market.
Clever Advertising COO Marcos Oliveira commented: “SBC truly outdid themselves with this event — the diverse representation of operators, both local and international, was fantastic to see, and the connections we made will help us set a strong foothold in Brazil, marking a crucial step forward for our business. SBC Summit Rio was about learning, taking action, and making things happen. For the 2025 edition, I am very pleased to support and sponsor the Affiliate Leaders Summit — adding a dedicated summit is definitely a step in the right direction.”
Zé Roberto, the celebrated Brazilian former footballer, kicked off the event with a keynote that drew a full house, initiating a highly productive conference segment featuring 100 influential voices in line with SBC’s renowned standards. Furthermore, the event witnessed the official launch of the Associação de Mulheres da Indústria Gaming (AMIG), underscoring SBC’s commitment to empowering women within the gaming sector.
One of the networking highlights beyond the exhibition floor throughout the event’s three-day duration was an evening gathering at the Museu do Amanhã. This event welcomed Rio de Janeiro governor Cláudio Castro, who engaged in discussions with organizers, exploring the profound impact that events of this magnitude have on the industry and Brazil’s economy.
Rasmus Sojmark, CEO and Founder of SBC said: “I wouldn’t exactly label the turnout as surprising; it was evident from the outset that this event held great promise for several reasons: the timing, the choice of Rio as the host city, and the quality associated with SBC.
“Nevertheless, I’m genuinely delighted to have had the opportunity to host both the Brazilian and international industry at our debut event in Rio. The conference provided much-needed insights from top experts, and the expo floor was teeming with activity. I’d dare say that the entire Brazilian industry was in attendance. Thank you all for your support. Let’s all work on making great things happen in 2025.”
CyberArena, a global leader in online gaming and interactive entertainment, has announced the official rebranding of its flagship platform from 188BET to taptap, effective July 1, 2025. This marks a bold evolution in the company’s journey, reinforcing its mission to provide modern, secure, and seamless gaming experiences for audiences around the world.
The transition to taptap represents more than a name change it introduces a refreshed brand identity designed to meet the demands of today’s fast-moving, mobile-first users. Combining cutting-edge technology with global design sensibilities, taptap elevates the user experience while preserving the trust, familiarity, and excitement that millions of users have come to expect.
“taptap reflects our forward-thinking approach and our commitment to providing intuitive, high-performance gaming for global players. While the brand is new, the values remain: reliability, innovation, and exceptional entertainment,” said a CyberArena spokesperson.
What’s Changing?
• New Brand Identity: 188BET is now officially taptap
• Enhanced User Interface: A modern, mobile-first design for faster navigation and improved performance
• Refreshed Look and Feel: Updated visual elements that reflect taptap’s global outlook and digital-first philosophy
What Stays the Same?
• Your Account: All login credentials, balances, and play histories remain fully intact
• No Registration Needed: Existing users can continue using their accounts as normal
• Full Game Line-Up: All services, promotions, and favorite games are available without interruption
A Comprehensive Global Gaming Experience
• With the launch of taptap, users will continue to enjoy access to a complete portfolio of entertainment, including:
• Sports and Esports Interactive Play
• Live Gaming and RNG Table Games
• Virtual Sports, Lottery, and Skill-Based Games
• Tournaments, Promotions, and Exclusive Global Campaigns
Whether on desktop or mobile, taptap is engineered to deliver smooth, reliable performance, backed by industry-leading security protocols and 24/7 multilingual customer support.
A Global Vision for the Future of Online Gaming
CyberArena’s rebrand to taptap is a strategic step forward in shaping the future of digital gaming. Built with scalability and international expansion in mind, the platform combines next-generation usability with a strong foundation of trust, compliance, and responsible entertainment.
“This rebranding represents a renewal of our promise to global users. As taptap, we will push boundaries, embrace innovation, and set new standards for excellence in online gaming,” added the spokesperson.
Asia’s award-winning B2B provider to offer LatAm some of best commercial terms available
Zenith, Asia’s premier iGaming platform provider and a leading B2B ecosystem enabler, has today announced a pivotal move set to transform the iGaming landscape across the world: the provision of PGSoft games at unbeatable rates via its award-winning OneAPI platform and a direct integration through GamesAPI.
As the world’s largest distributor of PGSoft games, Zenith’s position means it can leverage the most competitive commercial terms for operators throughout the LatAm continent.
This strategic initiative directly addresses the soaring demand for PGSoft titles, which have become immensely popular in the region, with fan favourites like Fortune Tiger dominating engagement charts, particularly in Brazil.
PGSoft’s portfolio resonates deeply with LatAm players due to its mobile-first design, culturally relevant themes, and engaging gameplay mechanics. By offering these high-demand games at unrivalled rates, Zenith empowers its partners to significantly boost player acquisition and retention, thereby accelerating their revenue generation in a highly competitive market.
Zenith’s latest strategic offering underscores the provider’s rapid and sustained expansion across Latin America, building on recent, significant partnerships. Zenith’s OneAPI platform, recognised as SiGMA Asia’s Best Aggregator in both 2023 and 2025, provides a seamless, single-integration gateway to an expansive library of over 10,000 games from 150+ global and local studios.
This comprehensive solution, bolstered by Zenith’s robust, localised server infrastructure across LatAm, ensures optimal performance, minimal latency, and a superior player experience for even the most popular and high-traffic titles.
Karina Moral, Senior Business Development Manager at Zenith, commented: “As the world’s largest distributor of PGSoft games, we’re now able to offer truly unbeatable rates to our LatAm partners via both OneAPI and GamesAPI.
“This is a game-changer, giving operators direct access to incredibly popular content at the best commercial terms on the continent. Combined with our robust localised infrastructure and recent partnerships like CP Games and Jugamax, Zenith is firmly committed to driving sustainable growth across Latin America.”
As Zenith continues to deepen its footprint in Latin America, it remains dedicated to delivering a comprehensive, end-to-end ecosystem of solutions tailored to the unique dynamics of the region’s diverse markets.
Brazilian operator BETesporte is first to adopt AI-powered solution
Sportradar Group AG has launched Bettor Sense, a personalized, proactive, and data-driven approach to user protection. BETesporte will be the first operator to implement the solution, reinforcing its commitment to safer and more responsible practices in Brazil’s newly regulated betting market.
Bettor Sense is an AI-powered solution that detects early signs of gambling-related risk and enables personalized interventions to protect end users. Developed with proprietary technology and grounded in behavioral research, Bettor Sense allows operators to act quickly and efficiently, promoting responsible gambling and strengthening brand reputation. Fully compliant with regulatory standards, Bettor Sense provides a critical tool for operators aiming to meet rising expectations around end user protection.
In addition to implementing Bettor Sense, BETesporte has also joined Sportradar’s Integrity Exchange, a global information-sharing network that enables betting operators to report suspicious betting activity directly to Sportradar’s Integrity Services division. This collaboration strengthens the industry’s collective ability to fight match-fixing and betting-related corruption through enhanced transparency and cooperation.
Tom Mace – SVP, Integrity & Regulatory Services, Product & Strategy at Sportradar, said: “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries. BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognizes the value of using data and technology to protect end users and strengthen compliance.”
Marcos Pereira – CEO of BETesporte said: “BETesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards. Sportradar’s advanced technology enables us to anticipate and prevent risky behavior, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”
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