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SBC Exceeds Forecasts, Drawing 4,000 Attendees to Debut Event in Rio



In an dynamic entrance into Rio, SBC’s inaugural Brazil-focused event exceeded all forecasts, drawing in a staggering turnout of 4,000 attendees — surpassing the anticipated 3,000 — and signaling a promising start to the future expansion plans disclosed during the event.

Held from March 5th to 7th, SBC Summit Rio served as a deep dive into the Brazilian market during a pivotal moment of opportunity, spurred by Brazil’s recent approval of online gambling regulation. The Summit played a protagonistic role in creating a platform for senior executives to unite and discuss the future trajectory of the industry in the country, blending local insights with global perspectives.

Featuring over 70 exhibitors, the show floor at the Windsor Convention & Expo Center was abuzz with activity throughout the event, which sold out well ahead of its scheduled dates. This strong demand underscored the imperative to transition SBC Summit Rio to its new venue, Riocentro, for next year’s edition, allowing for the accommodation of over 10,000 delegates and 400 exhibitors and sponsors.

Exhibitor contentment was evident, as indicated by an initial Net Promoter Score (NPS) of 54, with the overwhelming majority of 2024 exhibitors already confirming their participation for the 2025 edition. The show floor featured prominent international suppliers including Amusnet, BetConstruct, Digitain, IDnow,, Pragmatic Play, and others.

Victor Arias, Vice President LatAm at Pragmatic Play detailed his experience exhibiting at the event: “For me, it is always a joy to participate in an event organized by SBC, and this one in Rio was no exception. I left very satisfied because I was able to meet with friends and colleagues and analyze the possibilities offered by a market as relevant as Brazil. Without a doubt, this opportunity was fundamental for Pragmatic Play, which is experiencing continuous growth in the country. These days were extremely intense, with important commercial agreements and a stand that was filled with visitors who enjoyed the environment and the experience that Pragmatic Play provided.”

The operator sector witnessed notable participation, comprising 30% of the total attendee numbers, from key players such as Aposta Ganha, Betano, Betsson, Esportes da Sorte, EstrelaBet, Galera.Bet, Rei do Pitaco, Superbet and Vai De Bob, among others. Feedback gathered from the post-event survey revealed a commendable NPS of 62 among operators, reflecting the positive reception of the event from the segment. Additionally, a diverse range of operators participated as exhibitors, indicating their proactive approach to market penetration.

“Timing couldn’t be more impeccable; our recent entry into Brazil in December aligned perfectly with this event. SBC Summit Rio offered an exceptional opportunity for us to leverage the existing momentum and establish vital connections. With a notable turnout and invaluable networking sessions with prominent figures in the Brazilian sector, the event delivered on all fronts. For a European company venturing into this new territory, the knowledge acquired and relationships forged with affiliates and suppliers will be pivotal in shaping our strategy,” said Alex Fonseca, CEO Brazil, Superbet.

The projected affiliate count of 300 was also surpassed, with 447 affiliates in attendance, marking a significant 49% increase over the initial target. This sets a promising precedent for the launch of the dedicated Affiliate Leaders Summit in Rio in 2025, providing a platform for affiliation and marketing professionals to deliberate on traffic acquisition strategies in the burgeoning market.

Clever Advertising COO Marcos Oliveira commented: “SBC truly outdid themselves with this event — the diverse representation of operators, both local and international, was fantastic to see, and the connections we made will help us set a strong foothold in Brazil, marking a crucial step forward for our business. SBC Summit Rio was about learning, taking action, and making things happen. For the 2025 edition, I am very pleased to support and sponsor the Affiliate Leaders Summit — adding a dedicated summit is definitely a step in the right direction.”

Zé Roberto, the celebrated Brazilian former footballer, kicked off the event with a keynote that drew a full house, initiating a highly productive conference segment featuring 100 influential voices in line with SBC’s renowned standards. Furthermore, the event witnessed the official launch of the Associação de Mulheres da Indústria Gaming (AMIG), underscoring SBC’s commitment to empowering women within the gaming sector.

One of the networking highlights beyond the exhibition floor throughout the event’s three-day duration was an evening gathering at the Museu do Amanhã. This event welcomed Rio de Janeiro governor Cláudio Castro, who engaged in discussions with organizers, exploring the profound impact that events of this magnitude have on the industry and Brazil’s economy.

Rasmus Sojmark, CEO and Founder of SBC said: “I wouldn’t exactly label the turnout as surprising; it was evident from the outset that this event held great promise for several reasons: the timing, the choice of Rio as the host city, and the quality associated with SBC.

“Nevertheless, I’m genuinely delighted to have had the opportunity to host both the Brazilian and international industry at our debut event in Rio. The conference provided much-needed insights from top experts, and the expo floor was teeming with activity. I’d dare say that the entire Brazilian industry was in attendance. Thank you all for your support. Let’s all work on making great things happen in 2025.”

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Stakelogic’s slot and live casino content is now available for Mexican players at PlayUZU. The industry-leading content provider is delighted to add the Spanish operator to its ever-growing list of partners as it further cements its position in one of Latin America’s most booming markets.

As a result of this strategic partnership, Stakelogic will have the chance to expand its rapidly growing presence in Mexico. The deal will allow PlayUZU players to sink their teeth into Stakelogic’s diverse range of classic-themed slots and modern, innovative titles.

Among Stakelogic’s leading slot titles are modern hits like Wild Hogs, Pigeon Hut, and Tiki Tiki Hold ‘N’ Win, each of which stands out for its own unique gameplay, striking designs, and game-changing bonus features.

PlayUZU will also bolster its position as one of the best operators for live casino content in Mexico by integrating Stakelogic’s full portfolio of immersive live casino games onto its platform. Customers will be transported to Stakelogic’s state-of-the-art live casino studios, where they can enjoy industry-leading games like Speed Baccarat, and Super Stake Blackjack and Roulette.

The fun will not stop there, though. The deal also allows PlayUZU players to enjoy the industry-first Super Wheel Bonus, an optional extra that combines the world of online slots with the thrills of live casino. It whisks players away to a live studio where they can spin the Super Wheel and win big prizes.

Neil Tanti, Senior Sales Manager at Stakelogic said: “Partnering up with PlayUZU in Mexico is an exciting moment for us that will help us further establish ourselves in a key LatAm market.

Mexican players have shown a deep appreciation for our products in the past, and we are excited to work closely with one of the region’s most popular operators to reach a wider audience.”

Jani Kontturi, Head of Games at PlayUZU, said: “Stakelogic’s cutting-edge portfolio makes for a fantastic addition to our games lobby. The developer’s unique brand of daring slot games and immersive live casino content perfectly aligns with the diverse action we love to provide our players.”

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DATA.BET showcases its innovations at SiGMA Americas 2024




The leading provider is visiting the exhibition to spotlight its products for the dynamically developing region


DATA.BET, an esports betting solution provider, announces its participation in the highly anticipated SiGMA Americas exhibition that takes place from April 23 to 25, 2024, in Sao Paulo, Brazil.

The team of DATA.BET will be engaging with current and potential clients and partners to showcase its latest features tailored for the market. This includes the unveiling of new scoreboard widgets. The novelty provides real-time tracking and display of scores and statistics for various esports events, enhancing the immersive experience for both players and operators.

In addition, DATA.BET will also spotlight the main product line offerings, such as Data Feed powered by licensed content from Bayes and GRID, and the well-known ‘Player Props’ feature that ensures a personalized betting experience. Learning more about these offerings will provide attendees with a comprehensive overview of the provider’s portfolio and its myriad opportunities for the industry.

With esports’ rapid growth and increasing popularity among bettors worldwide, understanding its dynamics and staying ahead of the curve is essential for success in the iGaming industry. The company’s presence at SiGMA Americas enables all visitors to delve into the world of esports and gain valuable insights into its potential for bookmakers.

“Participating in SiGMA Americas 2024 gives us an essential chance to present our latest innovations to the industry,” said Alex Kozachenko, Chief Product Officer at DATA.BET. “Our team aims to push the boundaries of what is possible in esports and gaming, and we look forward to sharing our expertise and solutions with the iGaming community.”

To learn more about DATA.BET and its premium solution at SiGMA Americas 2024, visit the company’s website or email [email protected] to book a meeting at the exhibition.

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Bragg to Attend SiGMA AMERICAS, São Paulo, Brazil, 23-25 April




Bragg is going to attend the SiGMA AMERICAS conference taking place in São Paulo, Brazil, on April 23-25.

“We are excited to be able to meet with you in Brazil to explain how Bragg’s unique full-service suite of iGaming technology and content aggregation solutions can allow you to make a bigger splash than your competitors as the Brazilian iGaming and sports betting market takes shape,” the Company said.

“Our team will be delighted to meet you and discuss burgeoning opportunities in evolving markets such as Brazil. Let’s take your business to the next level with our unparalleled content portfolio and full-service suite of iGaming platform technologies, including our market-leading player account management (PAM) platform, content aggregation, and Fuze – our game-changing, multiple award-winning cross-vertical player engagement toolset,” the Company added.

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